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Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

348K

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

3.6%

Market size, estimated

$122Ka year

Peak month

December4.8× the quietest month

Top search term

baby lips141K searches a year

Listings sell for $9.70 on average, from $4.86 to $16.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $9.70 that is $7K to $10K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$4.86–$16.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$10K

Returns

0.8%of orders · Amazon United States median 2.1%

23% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,072 within Lip Care. It carries 5,166 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

62%

Out of stock, average day

1.9%

Average rank

#1,072in Lip Care

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,166per listing

Listings tracked

13

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months