Tween Makeup Kit for Girls 10-12
FailShoppers spend an estimated $19K a year here, so Tween Makeup Kit for Girls 10-12 is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $19K/yr56K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 37%top-5 click share · 27 brands · 63 sellers
Flapen Score
Tween Makeup Kit for Girls 10-12 against its category
The dotted line is the Beauty & Personal Care average. Past it, Tween Makeup Kit for Girls 10-12 is stronger. Inside it, weaker.
Market
The Tween Makeup Kit for Girls 10-12 market on Amazon at a glance
Shoppers on Amazon United States searched for Tween Makeup Kit for Girls 10-12 56K times last year and spent an estimated $19K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $19Ka year
- Peak month
- December19.4× the quietest month
- Top search term
- tween makeup kit for girls 10-1237K searches a year
02 · Price
A sale here is worth $20.82.
Listings sell for $20.82 on average, from $6.97 to $44.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.82 that is $0 to $2K a year per listing.
- Average price
- $20.82inside the $15 to $100 sweet spot
- Price range
- $6.97–$44.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #71 within Makeup Sets. It carries 5,623 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #71in Makeup Sets
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 5,623per listing
- Listings tracked
- 39
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Tween Makeup Kit for Girls 10-12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 10mo ago

Hollyhi 58 Pcs Kids Makeup Kit for Girl Princess Toys Real Washable Cosmetic Set with Mirror Kids Makeup Sets for Girls Play Make Up Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old Kid (Rose)
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 15,282
- Age
- 5y ago

Lip Smacker Pink Lemonade Glam Bag Makeup Set for Girls | Lip Balm Lip Gloss Nail Polish & Lotion | Christmas Make Up Collection | Holiday Present | Gift for Girls | Set of 4
- Price
- $10.93
- Rating
- 4.6/5
- Reviews
- 1,843
- Age
- 9y ago

Hot Sugar Makeup Kit for Teenager Girls - Full Starter Cosmetics Set with Eye Shadow Lip Balm Blush Lip Gloss Brush Lip Pencil Eye Pencil and Mirror (Rainbow)
- Price
- $28.85
- Rating
- 4.7/5
- Reviews
- 1,955
- Age
- 4y ago

Color Nymph Beginner Makeup Kits Gift for Teens Makeup Palettes with Reusable Handbag Includes 36 Colors Eyeshadow Blushes Bronzer Highlighter 4 Colors Lipgloss Lip Oil Brushes Mint Green
- Price
- $19.90
- Rating
- 4.7/5
- Reviews
- 918
- Age
- 2y ago
Trending
estimated 90-day click momentum
Makeup Kit for Teens & Girls Makeup Set for Beginner
- Price
- $9.76
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 5mo ago

HOSAILY Roll-on Holographic Body Glitter Gel for Face Hair Chameleon Color Changing Glitter Gel Under Light Chunky Mermaid Sequins Festival Party Rave Accessories Shimmer Makeup (Sparkling Pink)
- Price
- $7.86
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 3y ago

Claires Ultimate Makeup Kit 18-Piece Real Cosmetic Set Makeup for Kids 8-12 Girl Toys & Beauty Activity Gift with Lip Gloss Lipstick Eyeshadow Eyeliner Blush Highlighter & Carry Case
- Price
- $41.86
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 10mo ago

UNICORN SNOT Holographic Face Glitter & Body Glitter Gel | Hair Glitter Vegan & Cruelty Free 1.7 oz Pink Glitter (Flamingo)
- Price
- $14.18
- Rating
- 4.6/5
- Reviews
- 8,384
- Age
- 11y ago
Newest
by launch date
Makeup Kit for Teens & Girls Makeup Set for Beginner
- Price
- $9.76
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 5mo ago

Claires Ultimate Makeup Kit 18-Piece Real Cosmetic Set Makeup for Kids 8-12 Girl Toys & Beauty Activity Gift with Lip Gloss Lipstick Eyeshadow Eyeliner Blush Highlighter & Carry Case
- Price
- $41.86
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 10mo ago

Makeup Kit for Teens Women Full Kit Makeup Sets for Women Foundation Eyeshadow Makeup Gift Set for Teen Girls Christmas Makeup kits for Teenagers 10-12
- Price
- $13.62
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago

Color Nymph Beginner Makeup Kits Gift for Teens Makeup Palettes with Reusable Handbag Includes 36 Colors Eyeshadow Blushes Bronzer Highlighter 4 Colors Lipgloss Lip Oil Brushes Mint Green
- Price
- $19.90
- Rating
- 4.7/5
- Reviews
- 918
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
63
Est. top-5 brand share
52%
Top 20: 93%
Est. top-5 click share
37%
Top 20: 78%
Open market
41%
- Color Nymph17%
- VESPRO13%
- Hollyhi8%
- Lip Smacker7%
- KAVCENT7%
- Hot Sugar6%
Demand
Tween Makeup Kit for Girls 10-12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 19.4×
Search terms
Top Tween Makeup Kit for Girls 10-12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tween makeup kit for girls 10-1237K/yr
- fao schwarz makeup kit13K/yr
- girls makeup box6K/yr
Reviews and returns
What reviews say buyers love and hate about Tween Makeup Kit for Girls 10-12
We read the reviews and the return reasons for every product selling here.
“Kinda small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tween Makeup Kit for Girls 10-12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









