tussy deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Price range
Great$7.51–$42.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good581.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Market size
Okay$164K$164K/yr · 115K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tussy deodorant is a $164K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
tussy deodorant market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $227K–$283K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #1,178
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 0%
- Out of stock
- 31.3%
- Avg brand age
- 58 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tussy100%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tussy deodorant search terms
- tussy deodorant cream38K/yr
- tussy deodorant23K/yr
- tussy deodorant roll on30K/yr
- tussy21K/yr
- tussy cream deodorant original1K/yr
- tussy cream deodorant2K/yr
Top tussy deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tussy Cream Deodorant - Original Fresh Spice: 1.7 OZ
Tussy$7.954.5★1,364 rev
Tussy Cream Deodorant - Powder Fresh: 1.7 OZ
Tussy$7.994.4★964 rev
Tussy Deodorant Cream Original - 1.7 Oz (4 Pack)
Tussy$24.734.6★512 rev
Tussy Deodorant Cream 1.7 Ounce (Pack of 6)
Tussy$34.684.7★1,667 rev
Tussy Deodorant Cream 1.7 ounces Original by Tussy
Tussy$7.984.9★13 rev
Newest
by launch dateTussy Deodorant Cream 1.7 ounces Original by Tussy
Tussy$7.9813 rev
Tussy Deodorant Cream Original - 1.7 oz (Pack of 8)
Tussy$42.9944 rev
Tussy Cream Deodorant Original Fresh Spice 1.7 oz Long-Lasting Odor Protection Smooth Cream Formula Gentle Underarm Care for Men & Women (Pack of 1)
Tussy$7.51213 rev
Tussy Deodorant Cream 1.7 ounces Original 6 Pack by Tussy
Tussy$34.99107 rev
Tussy Deodorant Cream Original - 1.7 Oz (4 Pack)
Tussy$24.73512 rev
Trending
90-day click momentumTussy Deodorant Cream 1.7 ounces Original by Tussy
Tussy$7.984.9★
Tussy Deodorant Cream Original - 1.7 Oz (4 Pack)
Tussy$24.734.6★
Tussy Cream Deodorant - Powder Fresh: 1.7 OZ
Tussy$7.994.4★
Tussy Cream Deodorant - Original Fresh Spice: 1.7 OZ
Tussy$7.954.5★
Tussy Deodorant Cream 1.7 ounces Original 6 Pack by Tussy
Tussy$34.994.8★
What buyers say about tussy deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“No skin irritation or strong perfume odor”
“Tussy is a great product”
“Still works over 30 years later”
“Effective”
“No skin irritation or strong perfume odor”
“Great fresh sent”
“Perfect for working out”
“Nice soft material”
“Good deal”
“easy to apply”
What buyers complain about
“The very first ingredient is aluminum”
“Not the same”
“appeared to be used”
“Did not work for me”
“Didnt like how small it is”
“I can't use it”
“I have a lot of allergies”
“It's messy and annoying to work with too”
“Now it burns”
“lately the last few batches didn't last all day like previously before”
Top return reasons
Common questions
- Is tussy deodorant profitable to sell on Amazon United States?
- The niche generates $164K/yr across 9 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the tussy deodorant niche?
- 1 brands and 5 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tussy deodorant?
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Product Condition. The return rate is 0.4%.
- When does demand for tussy deodorant peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tussy deodorant niche?
- Listings span $7.51–$42.99; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.