Is turquoise nail polish profitable to sell on Amazon United States?

The niche generates $58K/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the turquoise nail polish niche?

15 brands and 103 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in turquoise nail polish?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 0.2%.

When does demand for turquoise nail polish peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.

What does it cost to enter the turquoise nail polish niche?

Listings span $1.36–$14.42; the average listing price is $7.72 (sweet spot $15–$100). The average incumbent carries 11,607 reviews — the moat a new listing must climb.

turquoise nail polish

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.36–$14.42) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Great+97.3%

90-day search growth — must beat 0% to launch

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,606.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.72

avg listing price — sweet spot $15–$100

Market size

Bad$58K

$58K/yr · 236K searches

Price range

Bad$1.36–$14.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, turquoise nail polish is a $58K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

turquoise nail polish market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $62K–$77K; units × avg price
Conversion rate: 3.2%
Avg BSR: #160
Page quality: 0%
Prime: 91%
Sponsored: 56%
Out of stock: 2.7%
Avg brand age: 56 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

103

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

15%

OPI30%
essie19%
Sally Hansen17%
beetles Gel Polish10%
GELLEN6%
Double Rhythm4%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +97.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Open Trend

Top turquoise nail polish search terms

teal nail polish93K/yr +97.0%3.3% conv.
turquoise nail polish58K/yr +103.3%3.5% conv.
tiffany blue nail polish27K/yr +119.8%2.9% conv.
aqua nail polish12K/yr +122.2%2.8% conv.
blue green nail polish7K/yr +45.8%1.3% conv.
nail polish teal6K/yr +88.0%3.5% conv.
dark teal nail polish10K/yr +43.3%1.1% conv.
opi turquoise nail polish5K/yr +137.8%5.8% conv.
aqua blue nail polish4K/yr +96.4%2.2% conv.
cyan nail polish4K/yr +71.8%2.0% conv.

All search terms

Top turquoise nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Im Yacht Leaving | Opaque Bright Green Crme Chip Resistant Nail Polish | Summer Make the Rules Collection

OPI$11.934.6★21,489 rev

essie Nail Polish Salon-Quality Blue Nail Polish Riviera Rush Vegan Riviera Rush 0.46 Fl Oz

essie$9.484.6★13,561 rev

Beetles Teal Gel Nail Polish - Cascade Green 15ML/0.51Fl Oz Teal Neon Gel Polish Soak Off UV LED Summer Nails Art Design Manicure Salon DIY Home Neon Nails

beetles Gel Polish$7.314.4★53,698 rev

Sally Hansen - Hard as Nails Color - Iridescent Sea - Dia-mint - 0.45 fl oz

Sally Hansen$2.244.4★28,405 rev

OPI Nature Strong Cactus What You Preach | Opaque Bright Blue Crme Natural Origin Nail Polish | Plant Based Vegan Cruelty Free

OPI$11.754.5★11,288 rev

Newest

by launch date

GAOY Blue Green Cat Eye Gel Nail Polish 16ml Holographic Glitter Gel with Magnet Reflective Translucent UV Light Cure for Nail Art DIY 4396 Turquoise Teal

GAOY$7.3831 rev

6mo ago

OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025

OPI$9.04543 rev

10mo ago

Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Teal-A1319)

Double Rhythm$6.91979 rev

10mo ago

essie Nail Polish Salon-Quality Blue Nail Polish Riviera Rush Vegan Riviera Rush 0.46 Fl Oz

essie$9.4813,561 rev

1y ago

GELLEN Teal Regular Nail Polish Non Gel Fast Air Drying Mint Turquoise Nail Polish No UV Light Needed Spring Summer 6 Colors Blue Green Set for Women Girls Manicure Home Salon Hema Free 0.33 Fl.Oz

GELLEN$11.472,868 rev

1y ago

What buyers say about turquoise nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color50%

“Cute color”

Quality-Overall10%

“the brand is consistent”

Moist/Dry5%

“Fast drying”

Durability3%

“Stays on well”

Value For Money3%

“It's super cheap”

Brightness/Shine/Glow3%

“Nice shine”

Ease Of Use2%

“was pretty easy”

Ease Of Application2%

“Application was easy”

Soft Feel2%

“Goes on smooth”

Thickness2%

“easy to get nice thin layers with the formula”

What buyers complain about

Color46%

“Color not as expected”

Advertised Vs Actual Product11%

“Not as advertised”

Thickness6%

“Too sheer”

Durability6%

“Peeled off immediately”

Moist/Dry3%

“Came off within hours of fully drying”

Brightness/Shine/Glow3%

“Wasn't shiney like picture portray”

Quality-Overall2%

“Just messy and not good quality,”

Adhesion/Stickiness1%

“The color is horrible sticky nasty product”

Value For Money1%

“it's way too expensive for an Itty bitty bottle that's not large”

Coverage1%

“Coverage wasn't good”

Top return reasons

Color47%

Advertised Vs Actual Product10%

Thickness6%

Functionality-Overall5%

Moist/Dry5%

Quality-Overall5%

Leak-Proof3%

Paint Quality2%

Value For Money2%

Texture/Consistency-Overall2%

Common questions

Is turquoise nail polish profitable to sell on Amazon United States?: The niche generates $58K/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the turquoise nail polish niche?: 15 brands and 103 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in turquoise nail polish?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 0.2%.
When does demand for turquoise nail polish peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.
What does it cost to enter the turquoise nail polish niche?: Listings span $1.36–$14.42; the average listing price is $7.72 (sweet spot $15–$100). The average incumbent carries 11,607 reviews — the moat a new listing must climb.