turmeric oil
Worth a lookShows low returns (0.6%), but soft demand (-11.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good544.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.21–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Market size
Okay$189K$189K/yr · 269K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, turmeric oil is a $189K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
turmeric oil market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $172K–$229K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #1,016
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 81%
- Out of stock
- 11.8%
- Avg brand age
- 52 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
55
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
55%
Top 20: 93%
Open market
38%
- Gtrwadd19%
- Natrulo13%
- Lucift9%
- Brooklyn Botany8%
- Generic7%
- DERMAXGEN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top turmeric oil search terms
- turmeric oil101K/yr
- turmeric oil for skin lightening49K/yr
- tumeric oil26K/yr
- turmeric body oil15K/yr
- turmeric oil for face18K/yr
- turmeric oil for skin23K/yr
- turmeric face oil13K/yr
- aceite de curcuma5K/yr
- turmeric oil for dark spots8K/yr
- turmeric oil for face dark spots6K/yr
Top turmeric oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gtrwadd Turmeric Oil for Skin Soft 7 Turmeric Oil Natural Moisturizing Nourishing for Face and Body Vitamin E Body Oil for All Skin Types
Gtrwadd$10.284.3★143 rev
All Natural Turmeric Skin Brightening Oil for Dark Spots - Cleanses Skin Fights Acne Evens Tone Heals Scars - Pure Handcrafted Turmeric Oil Skincare Made in the USA
Natrulo$8.254.3★909 rev
Lucift Soft 7 oil Soft 7 Turmeric Oil Soft 7 Turmeric oil for skin Natural Moisturizing Nourishing for Face and Body Oil For All Skin Types
Lucift$12.244.2★378 rev
Brooklyn Botany Turmeric Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.394.7★161 rev
DERMAXGEN Organic Turmeric Oil for Skin Lightening Turmeric Face Oil for Dark Spots Anti-Aging & Hydrating Dry Skin Glow Moisturizer for Face Neck & Eyes (2 FL OZ / 60 ML)
DERMAXGEN$12.674.4★621 rev
Newest
by launch date
Turmeric Oil for Face Facial Skincare Oil with Turmeric Root Extract & Tetrahexyldecyl Ascorbate Hydrating Face Glow Serum Daily Skin-Conditioning Care for a Radiant-Looking Appearance
SKSOYT$11.0711 rev
200ml Turmeric Oil for Skin Brightening - Organic Turmeric Oil for Face - Soft 7 Body Oil Moisturizing
Generic$10.1774 rev
Amococo 200ml Turmeric Body Oil for Massage & Daily Hydration Deep Moisturizing with Vitamin E Collagen Turmeric Oil for Face and Skin Self-Massage & At-Home Skin Routine (6.7 fl oz)
Amococo$7.5786 rev
Gtrwadd Turmeric Oil for Skin Soft 7 Turmeric Oil Natural Moisturizing Nourishing for Face and Body Vitamin E Body Oil for All Skin Types
Gtrwadd$10.28143 rev
Turmeric Oil Dark Spot Facial Serum for Face & Body Skin Brightening Serum with Turmeric Helps Improve the Appearance of Uneven Skin Tone Glow Serum for All Skin Types
Erbaid$8.08241 rev
Trending
90-day click momentumTurmeric Oil for Face Facial Skincare Oil with Turmeric Root Extract & Tetrahexyldecyl Ascorbate Hydrating Face Glow Serum Daily Skin-Conditioning Care for a Radiant-Looking Appearance
SKSOYT$11.075.0★
Plant Therapy USDA Certified Organic Turmeric CO2 Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Supports Healthy Digestion
Plant Therapy$13.954.6★
200ml Turmeric Oil for Skin Brightening - Organic Turmeric Oil for Face - Soft 7 Body Oil Moisturizing
Generic$10.174.2★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Turmeric Essential Oil Turmeric Oil 4 Fl Oz
Majestic Pure$9.994.5★
Turmeric Oil for Face & Body All Natural Turmeric Skin Brightening Oil for Dark Spots Cleanses Skin Fights Acne Evens Tone Scars Pure Turmeric Oil Skincare Treatment for All Skin Types
Healov$7.214.3★
What buyers say about turmeric oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“A body oil with great quality for great results”
“Great moisturizer”
“effectiveness it has on my skin”
“it feels smooth”
“Doesn't taste terrible as I had figured it would”
“Not expensive”
“Love this oil my face feel wonderful”
“Easy to use”
“Gives a natural glow”
What buyers complain about
“It's horrible, the smell is so strong and so bad”
“greasy feeling some oils leave behind”
“Doesnt work”
“It has a petroleum product-like taste”
“Irritation”
“Its like water”
“The color is lighter”
“Not worth the money”
“for some reason it burns my skin”
“Product Confusion”
Top return reasons
Common questions
- Is turmeric oil profitable to sell on Amazon United States?
- The niche generates $189K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the turmeric oil niche?
- 24 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in turmeric oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Functionality-Overall. The return rate is 0.6%.
- When does demand for turmeric oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the turmeric oil niche?
- Listings span $7.21–$29.46; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 545 reviews — the moat a new listing must climb.