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Turmeric Oil

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -11.2% this quarter, so Turmeric Oil is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$189K/yr269K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
55%top-5 click share · 24 brands · 55 sellers

Flapen Score

Turmeric Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Turmeric Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Turmeric Oil 269K times last year and spent an estimated $189K. The top 5 brands take 56% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
6.2%
Market size, estimated
$189Ka year
Peak month
April1.5× the quietest month
Top search term
turmeric oil101K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $7.21 to $29.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.44 that is $3K to $6K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$7.21–$29.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,016 within Oils. It carries 545 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
11.8%
Average rank
#1,016in Oils
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
545per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Turmeric Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

55

Est. top-5 brand share

56%

Top 20: 96%

Est. top-5 click share

55%

Top 20: 93%

Open market

38%

  • Gtrwadd19%
  • Natrulo13%
  • Lucift9%
  • Brooklyn Botany8%
  • Generic7%
  • DERMAXGEN6%

Demand

Turmeric Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Turmeric Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turmeric oil101K/yr
  • turmeric oil for skin lightening49K/yr
  • tumeric oil26K/yr
  • turmeric body oil15K/yr
  • turmeric oil for face18K/yr
  • turmeric oil for skin23K/yr
  • turmeric face oil13K/yr
  • aceite de curcuma5K/yr
  • turmeric oil for dark spots8K/yr
  • turmeric oil for face dark spots6K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric Oil

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.6%of orders come back
“It's horrible, the smell is so strong and so bad”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Turmeric Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data