turmeric lip scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,331.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.20–$23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$40K$40K/yr · 62K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, turmeric lip scrub is a $40K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
turmeric lip scrub market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #1,453
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.8%
- Avg brand age
- 43 months
- Avg seller age
- 115 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Dr. PAWPAW ORIGINAL BALM85%
- Lucas Papaw12%
- Treats from Home3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -31.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top turmeric lip scrub search terms
- dr paw paw16K/yr
- paw paw lip balm16K/yr
- dr pawpaw lip balm16K/yr
- dr pawpaw5K/yr
- pawpaw lip balm7K/yr
- dr paw paw lip balms2K/yr
Top turmeric lip scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. PawPaw Multipurpose Original Balm - Hydrating Lip Balm with Pawpaw Aloe Vera and Olive Oil - Lip Moisturizer for Lips Skin and Hair - 0.84 oz
Dr. PAWPAW ORIGINAL BALM$10.884.2★4,667 rev
Dr. PawPaw Multipurpose Overnight Lip Mask - Lip Sleeping Mask with Peptides - Natural Lip Moisturizer for Plumper Lip - Cruelty Free - 0.84 oz
Dr. PAWPAW ORIGINAL BALM$10.354.2★4,667 rev
Dr. PawPaw Deep Hydration Kit - Lip Balm and Lip Mask Giftset - Nourishes and Hydrates with Shea Butter Olive Oil and Natural Peptides - 2 Pc
Dr. PAWPAW ORIGINAL BALM$13.154.4★22 rev
Dr. PawPaw Multipurpose Soothing Tinted Balm - Lip Balm for Lips Cheeks Eyes Tinted Lip Balm - Lip Moisturizer with Pawpaw - Ultimated Red - 0.84 oz
Dr. PAWPAW ORIGINAL BALM$10.524.2★4,667 rev
Dr. PawPaw Lip Scrub and Lip Balm Duo - Vegan Lip Scrub Exfoliator and Hydrating Lip Balm with Pawpaw Aloe Olive and Castor Oils - 0.55 oz
Dr. PAWPAW ORIGINAL BALM$9.494.3★1,122 rev
Newest
by launch date
Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.8145 rev
Dr. PawPaw Paddington Lip Balm Duo with Keyring - Original Orange Marmalade - Natural Balm with Aloe Vera - Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$13.02102 rev
Dr. PawPaw Deep Hydration Kit - Lip Balm and Lip Mask Giftset - Nourishes and Hydrates with Shea Butter Olive Oil and Natural Peptides - 2 Pc
Dr. PAWPAW ORIGINAL BALM$13.1522 rev
Dr. PawPaw Multipurpose Original Balm Set - Hydrating Lip Balm with Pawpaw Aloe Vera and Olive Oil - Moisturizer for Lips Skin and Hair - 3 pc
Dr. PAWPAW ORIGINAL BALM$14.34133 rev
Dr. PawPaw Original and Tropical Balms - Hydrating Lip Balm Moisturizers with Aloe Vera for Deep Nourishment - Castor Oil Enriched - 4 pc
Dr. PAWPAW ORIGINAL BALM$15.83122 rev
Trending
90-day click momentum
Treats from Home Lip Ointment Cream Ointment for Lips & Dry Skin - Unique All Skin Types All Gender- Any Season Gift Pack with 15g & 25g tubes of Pawpaw Balm
Treats from Home$21.674.6★
Dr. PawPaw Deep Hydration Kit - Lip Balm and Lip Mask Giftset - Nourishes and Hydrates with Shea Butter Olive Oil and Natural Peptides - 2 Pc
Dr. PAWPAW ORIGINAL BALM$13.154.4★
Dr. PawPaw Paddington Lip Balm Duo with Keyring - Original Orange Marmalade - Natural Balm with Aloe Vera - Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$13.024.6★
Dr. PawPaw Multipurpose Original Balm - Hydrating Lip Balm with Pawpaw Aloe Vera and Olive Oil - Lip Moisturizer for Lips Skin and Hair - 0.84 oz
Dr. PAWPAW ORIGINAL BALM$10.884.2★
Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc
Dr. PAWPAW ORIGINAL BALM$12.814.6★
What buyers say about turmeric lip scrub
What buyers praise and complain about, mined from review topics.What buyers love
“I also enjoyed the green one”
“Very moisturizing”
“Excellent product”
“Good product - keeps lips moist without feeling heavy - no apparent smell which I love - a bit pricey”
“reliable staple for so many years”
“Diaper Rash Approved”
“Its soft and does good job moisturizing lips”
“Pretty cool gift for Wicked fan”
“this size makes it easy to add to your on-the-go first aid kit”
“This is my favorite scrub to buy”
What buyers complain about
“not bright red as it was after the burn”
“has no scent or flavor whatsoever”
“Allergic Reaction”
“Big”
“Not even a prescription could stop my lips from being dry and cracking”
“This one cost a little more”
“Not the best”
“I tend to not like the texture”
“It was a little too much glitter for me”
“weighs down and greases the hair”
Top return reasons
Common questions
- Is turmeric lip scrub profitable to sell on Amazon United States?
- The niche generates $40K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the turmeric lip scrub niche?
- 3 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in turmeric lip scrub?
- Top complaints mined from reviews: Color, Smell, Allergies. The return rate is 0.9%.
- When does demand for turmeric lip scrub peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the turmeric lip scrub niche?
- Listings span $5.20–$23.11; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 1,331 reviews — the moat a new listing must climb.