Is turmeric honey soap bar profitable to sell on Amazon United States?

The niche generates $11K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (41/100).

How competitive is the turmeric honey soap bar niche?

16 brands and 35 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in turmeric honey soap bar?

Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.

When does demand for turmeric honey soap bar peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the turmeric honey soap bar niche?

Listings span $4.18–$23.60; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 9,697 reviews — the moat a new listing must climb.

turmeric honey soap bar

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.18–$23.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.66

avg listing price — sweet spot $15–$100

Review moat

Bad9,697.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Market size

Bad$11K

$11K/yr · 25K searches

According to Flapen's Amazon United States niche tracking, turmeric honey soap bar is a $11K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

turmeric honey soap bar market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $8K–$11K; units × avg price
Conversion rate: 4.1%
Avg BSR: #489
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 6.5%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

21%

VALITIC23%
OAKDOLCHE18%
One With Nature16%
Aspen Kay Naturals10%
Natrulo6%
AFROCOSMETICS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top turmeric honey soap bar search terms

turmeric honey soap bar8K/yr -41.1%3.1% conv.
turmeric honey soap4K/yr -0.1%2.6% conv.
honey turmeric soap4K/yr -28.5%3.8% conv.
turmeric and honey soap bar4K/yr -19.6%2.2% conv.
turmeric and honey soap4K/yr -18.2%1.8% conv.
honey and turmeric soap1K/yr -11.7%3.1% conv.
turmeric and honey face soap280/yr +202.9%1.9% conv.
tumeric honey soap381/yr +2.1%5.1% conv.
turmeric honey soap bar for dark spots42/yr -80.0%0.0% conv.

All search terms

Top turmeric honey soap bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OAKDOLCHE 5 Pack Turmeric Kojic Acid Soap Bars(80g) - Infused with Retinol Hydrolyzed Collagen Vitamin E & Shea Butter Gentle Care for Face Body & Underarms SLS Free Suitable for Oily & Dry Skin

OAKDOLCHE$7.924.5★1,111 rev

VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)

VALITIC$14.224.3★71,606 rev

One With Nature Dead Sea Salt Turmeric Soap 4oz 3-Pack Purifying and Exfoliating Soap Bar with Dead Sea Minerals and Turmeric for Face & Body for Men & Women

One With Nature$15.554.5★16,164 rev

Aspen Kay Naturals Manuka Honey & Turmeric Soap Bar for Body & Face Natural Turmeric Face Soap with Organic Aloe Vera Shea Butter & Calendula - Gentle For All Skin Types Unscented 4.5 oz Bar.

Aspen Kay Naturals$9.734.4★422 rev

Natural Turmeric Soap Bar for Face & Body Turmeric Skin Brightening Soap for Dark Spots Uneven Skin Tone & Underarms Exfoliating Face Wash Helps Improve Breakouts & Cleanses Skin 5oz Bath Bar

Natrulo$6.404.5★2,087 rev

Newest

by launch date

Southern Natural Turmeric Honey Lemon Goat Milk Soap - Handmade All Natural Turmeric Soap Bar for Face & Body. Gentle Hydration & Nourishment For A Natural Glow & Even Skin Tone 3 Pack

Southern Natural$23.601,085 rev

10mo ago

DOXOLATO Lemon Turmeric Soap Bars for Face Body - Gentle Exfoliating Turmeric Soap Bar Improve Skin Texture Moisturizing 3 Bars

DOXOLATO$8.0746 rev

10mo ago

OAKDOLCHE 5 Pack Turmeric Kojic Acid Soap Bars(80g) - Infused with Retinol Hydrolyzed Collagen Vitamin E & Shea Butter Gentle Care for Face Body & Underarms SLS Free Suitable for Oily & Dry Skin

OAKDOLCHE$7.921,111 rev

11mo ago

AFROCOSMETICS Turmeric Honey Bar Soap For Face and Body Cleanser Soap 4 oz Bar

AFROCOSMETICS$4.1812 rev

1y ago

KlearBloom Kojic Acid Soap Turmeric Soap Bar for Dark Spots Brightening & Moisturizing with Collagen Vitamin E Retinol Hyaluronic Acid Shea Butter Paraben & Sulfate-Free 105g x 2 Bars

KlearBloom$9.781,197 rev

1y ago

What buyers say about turmeric honey soap bar

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“light fragrance”

Quality-Overall11%

“Excellent product”

Suitability Combination Skin10%

“good for the skin”

Soft Feel9%

“So soft”

Efficiency8%

“Works good”

Cleansing7%

“Squeaky clean”

Value For Money3%

“Great value”

Symptom Reduction3%

“it is really working out well with clearing up my acne”

Moist/Dry3%

“Really good moisturizer”

Lather3%

“Easy to lather”

What buyers complain about

Functionality-Overall17%

“Didn't work”

Allergies9%

“Kind of irritating”

Symptom Reduction8%

“saw very little improvement”

Smell7%

“Odd smell”

Size-Overall6%

“Soaps too small”

Skin Health5%

“Does not help my skin at all”

Lather4%

“Doesn't lather up”

Moist/Dry4%

“Makes skin dry”

Value For Money4%

“Not worth the price”

Suitability Dry Skin2%

“does not dry my skin”

Top return reasons

Advertised Vs Actual Product16%

Smell15%

Functionality-Overall12%

Size-Overall12%

Value For Money7%

Ingredients-Overall5%