turmeric face wash
Worth a lookShows low returns (0.5%), but soft demand (-13.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Market size
Good$286K$286K/yr · 446K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.35–$23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,161.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, turmeric face wash is a $286K/yr Amazon United States market (446K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
turmeric face wash market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $309K–$371K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #410
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.3%
- Avg brand age
- 49 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
35
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
31%
- HuaQing26%
- femani10%
- medicube10%
- HOYGI9%
- Glo Melanin7%
- VALITIC7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top turmeric face wash search terms
- turmeric face wash250K/yr
- turmeric skin care14K/yr
- turmeric face14K/yr
- tumeric face wash19K/yr
- turmeric cleanser11K/yr
- turmeric facial cleanser9K/yr
- turmeric wash11K/yr
- turmeric foaming face cleanser9K/yr
- turmeric for face6K/yr
- turmeric kojic acid face wash7K/yr
Top turmeric face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pcs Turmeric Foaming Face Wash Deep Cleansing Glow Wash Turmeric Facial Cleanser With Brush.
HuaQing$10.534.4★673 rev
HOYGI Turmeric Face Wash with Brush Turmeric Foaming Facial Cleanser for All Skin 3.38 Fl Oz/pcs
HOYGI$7.554.3★1,611 rev
medicube Facial Cleanser Turmeric Capsule Foam Cleanser
medicube$14.274.7★189 rev
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)
VALITIC$14.224.3★71,606 rev
FluMisch Turmeric Kojic Acid Facial Cleanser Brightening Foaming Face Wash with Soft Massage Heads Kojic Acid Cleanser Exfoliating Turmeric Cleansing for Dark Spots 4.23 oz
FluMisch$13.554.3★578 rev
Newest
by launch date
2 Pcs Turmeric Facial Cleanser Nourish Skin Deep Cleansing Pores Turmeric Foaming Face Glow Wash with Brush.
Generic$10.158 rev
Treeroot 4Pcs Turmeric Face Wash Set: 2Pcs 70g Turmeric Kojic Acid Soap & Turmeric Face Wash with Brush & Turmeric Face Scrub Pads Face & Body Cleanser Cleansing Mousse for Deep Cleansing
Treeroot$10.1773 rev
medicube Facial Cleanser Turmeric Capsule Foam Cleanser
medicube$14.27189 rev
Glo Melanin Turmeric & Kojic Foaming Face Wash Brightening Foaming Cleanser with Scrubber Top Rose Water Vitamin C Aloe & Kojic Acid Natural Paraben-Free 4 fl oz 120 ml
Glo Melanin$23.53169 rev
medicube Toner Pads Kojic Acid Turmeric Clarifying Toner Pad for Troubled Skin & Use After Spot Care Soothing with Kojic Acid Turmeric Niacinamide Glycolic Acid Korean Skin Care 70 Pads (1 Pack)
medicube$17.242,451 rev
Trending
90-day click momentum2 Pcs Turmeric Facial Cleanser Nourish Skin Deep Cleansing Pores Turmeric Foaming Face Glow Wash with Brush.
Generic$10.154.8★
medicube Facial Cleanser Turmeric Capsule Foam Cleanser
medicube$14.274.7★
Yaper 2 Pcs Turmeric Brightening Facial Cleanser Deep Cleansing Glow Wash Turmeric Face Foaming Wash with Brush for All Skin.
Yaper$10.984.2★
JISKG 2 Pcs Turmeric Facial Cleanser Glow Wash Turmeric Face Wash With Brush Deep Cleansing Exfoliating for Women All Skin.
JISKG$10.634.4★
GHTPJ Turmeric Foaming Face Wash Turmeric Face Wash With Brush
GHTPJ$9.204.4★
What buyers say about turmeric face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Great for my combination skin”
“light fragrance”
“as described and affordable quality”
“very clean”
“Soft skin”
“Effective product”
“Definitely worth the price”
“cleared up my acne”
“has very great moisturizing”
“my skin is glowing”
What buyers complain about
“Didn't work”
“Skin Irritation”
“Burns eyes when used on face”
“saw very little improvement”
“It smells like urine”
“Makes skin dry”
“Soaps too small”
“Not worth the price”
“my skin had become more dry”
“I do not recommend for anyone with very sensitive skin”
Top return reasons
Common questions
- Is turmeric face wash profitable to sell on Amazon United States?
- The niche generates $286K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the turmeric face wash niche?
- 18 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in turmeric face wash?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.5%.
- When does demand for turmeric face wash peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the turmeric face wash niche?
- Listings span $6.35–$23.53; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 4,162 reviews — the moat a new listing must climb.