Is turmeric body wash profitable to sell on Amazon United States?

The niche generates $113K/yr across 20 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (49/100).

How competitive is the turmeric body wash niche?

13 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in turmeric body wash?

Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.

When does demand for turmeric body wash peak?

Demand peaks in Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the turmeric body wash niche?

Listings span $7.77–$22.67; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.

turmeric body wash

Skip it

A deep review moat (4,946 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.92

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$7.77–$22.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Market size

Okay$113K

$113K/yr · 137K searches

Review moat

Bad4,945.65

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, turmeric body wash is a $113K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

turmeric body wash market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $111K–$139K; units × avg price
Conversion rate: 5.9%
Avg BSR: #474
Page quality: 0%
Prime: 90%
Sponsored: 85%
Out of stock: 5.3%
Avg brand age: 39 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

16%

Dove24%
medicube22%
Amococo14%
Herblov10%
Healov9%
SpaScriptions4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +3.1% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.5×

Open Trend

Top turmeric body wash search terms

turmeric body wash71K/yr +26.2%4.5% conv.
turmeric body wash for dark spots8K/yr -3.1%3.1% conv.
dove turmeric milk and lemon drop body wash23K/yr -55.7%8.2% conv.
tumeric body wash7K/yr +16.6%6.3% conv.
turmeric liquid soap4K/yr -20.2%3.6% conv.
dove turmeric soap6K/yr -48.0%6.2% conv.
turmeric soap liquid3K/yr +13.9%4.5% conv.
dove turmeric milk and lemon drop bar soap4K/yr -20.4%7.3% conv.
turmeric body wash for women10K/yr -74.3%2.7% conv.

All search terms

Top turmeric body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz

medicube$17.954.6★960 rev

Dove Plant Milk Cleansing Body Wash Turmeric & Lemon for Moisturized Skin Gentle Cleanser No Sulfates or Parabens pH balanced 17.5 fl oz

Dove$8.924.6★1,086 rev

Herblov Turmeric Body Wash Skin Brightening Liquid Soap for Discoloration Natural Anti Aging Exfoliating Turmeric Body Wash for Spots Acne Sun Damage Bath Soap Skincare

Herblov$10.574.2★311 rev

Amococo 2Packs Vitamin C Turmeric Body Scrub Body Wash Gentle Exfoliating Shower Gel with Fine Scrub Particles Hydrating & Moisturizing Daily Cleanser Shower Gel Unisex 16.9 fl oz*2

Amococo$14.824.2★125 rev

Healov Turmeric Body Wash Skin Brightening Soap for Dark Spots Hyperpigmentation Exfoliating Turmeric Face Wash Reduces Acne Scars & Cleanses Skin Natural Bath Liquid Soap

Healov$12.904.4★284 rev

Newest

by launch date

Amococo 2Packs Vitamin C Turmeric Body Scrub Body Wash Gentle Exfoliating Shower Gel with Fine Scrub Particles Hydrating & Moisturizing Daily Cleanser Shower Gel Unisex 16.9 fl oz*2

Amococo$14.82125 rev

1mo ago

COCAY HOALA VIETNAM Turmeric Exfoliating Body Wash with Ginger & Centella Gentle Shower Gel for Sensitive Skin Moisturizing Deep Cleansing Paraben Silicone Free Spa Gifts for Women (17.64 oz)

COCAY HOALA VIETNAM$22.6749 rev

5mo ago

Her Fantasy Box | Vita C Bright Turmeric Body Wash AntioxidantRich Citrus Cleanser with Vitamin C & Turmeric for Radiant Even-Looking Skin Moisturizing Vegan Formula (8 oz)

Her Fantasy Box$15.803,417 rev

7mo ago

medicube Body Peel Shot with Kojic Acid and Turmeric | Gentle Body Brightening & Exfoliating Serum with BHA LHA & PHA for Dead Skin Cells Uneven Looking Skin & Excess Sebum | 9.46 fl.oz

medicube$18.59745 rev

10mo ago

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz

medicube$17.95960 rev

10mo ago

What buyers say about turmeric body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“clean smell”

Soft Feel11%

“Smooth feeling”

Quality-Overall9%

“the quality remains consistent”

Suitability Combination Skin8%

“its great even for my sensitive skin”

Cleansing6%

“clean feeling”

Efficiency5%

“Effective product”

Suitability Dry Skin4%

“Love it, This works so well for exfoliating your skin”

Moist/Dry4%

“It is moisturizing”

Lather4%

“Good lather”

Value For Money3%

“Worth buying”

What buyers complain about

Functionality-Overall16%

“No results”

Smell9%

“has a weird scent”

Allergies7%

“was very irritating”

Symptom Reduction6%

“saw very little improvement”

Skin Health5%

“Burns skin”

Moist/Dry5%

“Makes skin dry”

Size-Overall4%

“These bars are so small”

Lather3%

“doesn't lather up”

Value For Money3%

“Expensive”

Suitability Dry Skin3%

“Not for dry skin”

Top return reasons

Smell15%

Functionality-Overall14%

Advertised Vs Actual Product13%

Leak-Proof11%

Motor Power6%

Value For Money6%

Defective Material/Parts5%

Size-Overall5%

Moist/Dry3%

Ingredients-Overall2%

Common questions

Is turmeric body wash profitable to sell on Amazon United States?: The niche generates $113K/yr across 20 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (49/100).
How competitive is the turmeric body wash niche?: 13 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in turmeric body wash?: Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.
When does demand for turmeric body wash peak?: Demand peaks in Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the turmeric body wash niche?: Listings span $7.77–$22.67; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.