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Turmeric Body Wash

Fail

The average product has 4,946 reviews to catch up to, so Turmeric Body Wash is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$113K/yr137K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 39 sellers

Flapen Score

Turmeric Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Turmeric Body Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Turmeric Body Wash 137K times last year and spent an estimated $113K. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
5.9%
Market size, estimated
$113Ka year
Peak month
August2.5× the quietest month
Top search term
turmeric body wash71K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $7.77 to $22.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $13.92 that is $7K to $10K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$7.77–$22.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #474 within Cleansers. It carries 4,946 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
5.3%
Average rank
#474in Cleansers
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,946per listing
Listings tracked
20

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Turmeric Body Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

39

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

16%

  • Dove24%
  • medicube22%
  • Amococo14%
  • Herblov10%
  • Healov9%
  • SpaScriptions4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Turmeric Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top Turmeric Body Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • turmeric body wash71K/yr
  • turmeric body wash for dark spots8K/yr
  • dove turmeric milk and lemon drop body wash23K/yr
  • tumeric body wash7K/yr
  • turmeric liquid soap4K/yr
  • dove turmeric soap6K/yr
  • turmeric soap liquid3K/yr
  • dove turmeric milk and lemon drop bar soap4K/yr
  • turmeric body wash for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric Body Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
16%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“No results”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Turmeric Body Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data