Turbie Twist Cotton Hair Towel

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months

404K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

5.4%

Market size, estimated

$402Ka year

Peak month

December2.7× the quietest month

Top search term

turbie twist hair towels208K searches a year

Listings sell for $18.31 on average, from $5.60 to $38.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.31 that is $9K to $14K a year per listing.

Average price

$18.31inside the $15 to $100 sweet spot

Price range

$5.60–$38.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

1.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #29 within Hair Drying Towels. It carries 15,617 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

8.1%

Average rank

#29in Hair Drying Towels

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

15,617per listing

Listings tracked

20

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months