tubing mascara primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.40avg listing price — sweet spot $15–$100
Price range
Great$12.95–$40.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good884.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$147K$147K/yr · 67K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tubing mascara primer is a $147K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
tubing mascara primer market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $114K–$142K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- tarte96%
- Smashbox4%
Demand
Weekly Amazon search volume, last 24 weeks — -2.5% search growth over the last 90 days.Top tubing mascara primer search terms
- tarte primer41K/yr
- tarte timeless smoothing primer9K/yr
- tarte poreless primer6K/yr
- tarte smoothing primer5K/yr
- tarte primer for face4K/yr
- tarte poreless mattifying primer2K/yr
Top tubing mascara primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tarte timeless smoothing primer Clear Full Size Skincare Infused Weightless Makeup Primer with Mineral Pigments Vitamin C & E to Hydrate Soothe & Blur look of Pores Cruelty-Free full size
tarte$40.314.3★261 rev
tarte face tape smoothing primer Infused Weightless Longwear Makeup Primer with Hyaluronic Acid to Hydrate Blur & Smooth appearance Soft Matte Finish Vegan & Cruelty-Free full size
tarte$32.874.5★77 rev
tarte tartelette tubing lash primer Conditioning Mascara Base for Longer Full Sizeer Volumized & Moisturized Lashes Infused with Hyaluronic Acid Vegan & Cruelty-Free full size
tarte$23.754.3★797 rev
tarte base tape hydrating primer Lightweight Primer with Serum Texture & Coconut Scent Infused with Vitamin E & Olive Oil to Moisturize & Smooth Skin Vegan & Cruelty-Free full size
tarte$32.894.6★568 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404.5★4,429 rev
Newest
by launch date
tarte ballin base poreless primer Rollerball Applicator to Help Lift Sculpt & Depuff Wear Under Foundation to Prime Skin with Niacinamide Vegan & Cruelty-free full size pearl
tarte$32.6040 rev
tarte tartelette tubing lash primer Conditioning Mascara Base for Longer Full Sizeer Volumized & Moisturized Lashes Infused with Hyaluronic Acid Vegan & Cruelty-Free full size
tarte$23.75797 rev
tarte tartelette tubing lash primer Conditioning Mascara Base for Longer Full Sizeer Volumized & Moisturized Lashes Infused with Hyaluronic Acid Vegan & Cruelty-Free travel size
tarte$12.95797 rev
tarte face tape smoothing primer Infused Weightless Longwear Makeup Primer with Hyaluronic Acid to Hydrate Blur & Smooth appearance Soft Matte Finish Vegan & Cruelty-Free full size
tarte$32.8777 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404,429 rev
Trending
90-day click momentumtarte ballin base poreless primer Rollerball Applicator to Help Lift Sculpt & Depuff Wear Under Foundation to Prime Skin with Niacinamide Vegan & Cruelty-free full size pearl
tarte$32.604.6★
tarte tartelette tubing lash primer Conditioning Mascara Base for Longer Full Sizeer Volumized & Moisturized Lashes Infused with Hyaluronic Acid Vegan & Cruelty-Free travel size
tarte$12.954.3★
tarte timeless smoothing primer Clear Full Size Skincare Infused Weightless Makeup Primer with Mineral Pigments Vitamin C & E to Hydrate Soothe & Blur look of Pores Cruelty-Free full size
tarte$40.314.3★
tarte tartelette tubing lash primer Conditioning Mascara Base for Longer Full Sizeer Volumized & Moisturized Lashes Infused with Hyaluronic Acid Vegan & Cruelty-Free full size
tarte$23.754.3★
tarte face tape smoothing primer Infused Weightless Longwear Makeup Primer with Hyaluronic Acid to Hydrate Blur & Smooth appearance Soft Matte Finish Vegan & Cruelty-Free full size
tarte$32.874.5★
What buyers say about tubing mascara primer
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely is a good primer”
“Goes on smooth”
“Feels great on skin”
“As advertised”
“Worth every penny”
“Excellent coverage”
“Unique Applicator”
“The translucent matte version smooths the texture around my nose”
“Fantastic lightweight”
“this creates the perfect glowy”
What buyers complain about
“This is a tiny bottle”
“Expensive”
“Goes on a bit thick”
“Cheap stuff just as good”
“not nearly even enough to be useful”
“Other products do the same job”
“Its not much of a moisturizer to me”
“The coverage is also very minimal”
“Ad pictures are deceiving”
“Came off fast”
Top return reasons
Common questions
- Is tubing mascara primer profitable to sell on Amazon United States?
- The niche generates $147K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the tubing mascara primer niche?
- 2 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tubing mascara primer?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.6%.
- What does it cost to enter the tubing mascara primer niche?
- Listings span $12.95–$40.31; the average listing price is $28.40 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.