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Tubing Mascara Primer

Fail

The top 5 brands take 100% of clicks, so Tubing Mascara Primer is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$147K/yr67K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
92%top-5 click share · 2 brands · 4 sellers

Flapen Score

Tubing Mascara Primer against its category

The dotted line is the Beauty & Personal Care average. Past it, Tubing Mascara Primer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tubing Mascara Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Tubing Mascara Primer 67K times last year and spent an estimated $147K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
7.7%
Market size, estimated
$147Ka year
Top search term
tarte primer41K searches a year

02 · Price

A sale here is worth $28.40.

Listings sell for $28.40 on average, from $12.95 to $40.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.40 that is $7K to $14K a year per listing.

Average price
$28.40inside the $15 to $100 sweet spot
Price range
$12.95–$40.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Face. It carries 884 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Face
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
884per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Tubing Mascara Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Tubing Mascara Primer search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Tubing Mascara Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tarte primer41K/yr
  • tarte timeless smoothing primer9K/yr
  • tarte poreless primer6K/yr
  • tarte smoothing primer5K/yr
  • tarte primer for face4K/yr
  • tarte poreless mattifying primer2K/yr

Reviews and returns

What reviews say buyers love and hate about Tubing Mascara Primer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
1.6%of orders come back
“This is a tiny bottle”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tubing Mascara Primer questions

Answered from the same tracked data.