tubing mascara brown
Worth a lookShows low returns (0.7%), but a deep review moat (37,755 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Price range
Okay$4.69–$21.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Market size
Okay$171K$171K/yr · 169K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad37,754.5avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tubing mascara brown is a $171K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tubing mascara brown market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $145K–$174K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.3%
- Avg brand age
- 64 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
60
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
9%
- e.l.f.31%
- tarte28%
- Essence Cosmetics13%
- Milani7%
- MAYBELLINE7%
- L'Oreal Paris5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top tubing mascara brown search terms
- brown tubing mascara60K/yr
- tubing mascara brown62K/yr
- elf brown mascara14K/yr
- brown mascara tubing13K/yr
- elf mascara brown13K/yr
- brown tubing mascara waterproof4K/yr
- brown mascara elf2K/yr
Top tubing mascara brown products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Lash XTNDR Mascara Made With Tubing Technology For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Deep Brown
e.l.f.$7.694.3★9,089 rev
essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.694.3★10,064 rev
tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free travel size brown
tarte$12.584.4★5,069 rev
e.l.f. Lash N Roll Mascara Curling Mascara For Visibly Lifted Lashes Lifts & Separates Lashes. Long-Lasting Formula Vegan & Cruelty-Free Deep Brown
e.l.f.$6.674.5★11,183 rev
tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size brown
tarte$21.614.4★5,069 rev
Newest
by launch date
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - Extreme Volume Length and Lift - Brown - 24 Hour Wear - 1 Count
Milani$13.8083 rev
Maybelline Lash Sensational Sky Tubes Tubing Mascara Extension-Like Lengthening Mascara 24HR Eye Makeup with Shea Butter & Castor Oil Very Black 1 Count
MAYBELLINE$10.85636 rev
Urban Decay Tube Job Lash Augmenting Tubing Brown Mascara Travel Mini - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear - Brunette Brown (0.17 fl oz)
URBAN DECAY$13.09325 rev
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable True Brown
L'Oreal Paris$12.923,816 rev
COVERGIRL Eye Enhancer Wrap Tubing Mascara 30-Hour Wear Visible Length Tapered Wand Effortless Removal Vegan Formula - 810 Espresso Energy (Brown)
COVERGIRL$9.84850 rev
Trending
90-day click momentumMilani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - Extreme Volume Length and Lift - Brown - 24 Hour Wear - 1 Count
Milani$13.804.0★
Maybelline Lash Sensational Sky Tubes Tubing Mascara Extension-Like Lengthening Mascara 24HR Eye Makeup with Shea Butter & Castor Oil Very Black 1 Count
MAYBELLINE$10.854.4★
Urban Decay Tube Job Lash Augmenting Tubing Brown Mascara Travel Mini - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear - Brunette Brown (0.17 fl oz)
URBAN DECAY$13.094.2★
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable True Brown
L'Oreal Paris$12.924.3★
tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size black
tarte$21.164.4★
What buyers say about tubing mascara brown
What buyers praise and complain about, mined from review topics.What buyers love
“Great Everyday Mascara”
“The color is pretty”
“Excellent Product”
“No Smudges”
“Great deal”
“Ease of use”
“Easy to apply”
“so it is definitely durable”
“As described”
“It really gives that clean”
What buyers complain about
“Makes you eyelashes fall out”
“Dried up”
“Flakes and smudges”
“Expensive”
“Not good quality”
“Comes out thick”
“which is darker than I was wanting”
“Made eyes itchy”
“Difficult to remove”
“NOT EFFECTIVE”
Top return reasons
Common questions
- Is tubing mascara brown profitable to sell on Amazon United States?
- The niche generates $171K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the tubing mascara brown niche?
- 10 brands and 60 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in tubing mascara brown?
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Smudge Resistance. The return rate is 0.7%.
- When does demand for tubing mascara brown peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the tubing mascara brown niche?
- Listings span $4.69–$21.61; the average listing price is $11.57 (sweet spot $15–$100). The average incumbent carries 37,755 reviews — the moat a new listing must climb.