Tubing Mascara Brown

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

8.8%

Market size, estimated

$171Ka year

Peak month

July1.5× the quietest month

Top search term

brown tubing mascara60K searches a year

Listings sell for $11.57 on average, from $4.69 to $21.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $11.57 that is $6K to $9K a year per listing.

Average price

$11.57under the $15 to $100 sweet spot

Price range

$4.69–$21.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #95 within Eyes. It carries 37,755 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#95in Eyes

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

37,755per listing

Listings tracked

20

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

64 months