Tube Mascara Black

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months

593K

Growth, 90 days vs prior 90

+27.3%

Conversion, latest week

8.2%

Market size, estimated

$571Ka year

Peak month

July9.4× the quietest month

Top search term

milani mascara230K searches a year

Listings sell for $11.79 on average, from $4.69 to $13.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $11.79 that is $94K to $118K a year per listing.

Average price

$11.79under the $15 to $100 sweet spot

Price range

$4.69–$13.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

8,000–10,000

Revenue per listing a year

$94K–$118K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #128 within Eyes. It carries 5,146 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#128in Eyes

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

5,146per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months