Is tube mascara black profitable to sell on Amazon United States?

The niche generates $571K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (49/100).

How competitive is the tube mascara black niche?

3 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tube mascara black?

Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Quality-Overall. The return rate is 0.7%.

When does demand for tube mascara black peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 9.4× the quietest.

What does it cost to enter the tube mascara black niche?

Listings span $4.69–$13.86; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 5,146 reviews — the moat a new listing must climb.

tube mascara black

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$571K

$571K/yr · 593K searches

Growth

Good+27.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Review moat

Bad5,145.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.69–$13.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, tube mascara black is a $571K/yr Amazon United States market (593K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Milani84%
Essence Cosmetics8%
L'Oreal Paris8%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +27.3% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.4×

Open Trend

Top tube mascara black search terms

milani mascara230K/yr +53.5%8.4% conv.
milani tubing mascara113K/yr +22.8%9.1% conv.
essence tubing mascara30K/yr +22.8%9.4% conv.
loreal double extend tubing mascara29K/yr -3.5%9.0% conv.
essence lash without limits mascara21K/yr +35.9%4.7% conv.
tubular mascara23K/yr -17.1%2.0% conv.
loreal tubing mascara20K/yr +7.6%3.6% conv.
milani mascara tubing13K/yr +69.2%6.8% conv.
milani highly rated lash extensions tubing mascara9K/yr +110.2%9.1% conv.
loreal double extend mascara13K/yr -3.1%7.5% conv.

All search terms

Top tube mascara black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milani Tubing Mascara | Highly Rated Mascara - Black | Length and Lift | Shea Butter to Nourish and Condition Lashes

Milani$12.964.1★4,598 rev

Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - Extreme Volume Length and Lift - Black - 24 Hour Wear - 1 Count

Milani$13.864.0★83 rev

essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free

Essence Cosmetics$4.694.3★10,064 rev

LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Black

L'Oreal Paris$11.124.4★19,380 rev

Milani Mascara Volume and Length Highly Rated Anti-Gravity Black Shade with Castor Oil and Molded Hourglass Shaped Lash Coating Mascara Wand

Milani$10.924.3★2,277 rev

Newest

by launch date

Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - Extreme Volume Length and Lift - Black - 24 Hour Wear - 1 Count

Milani$13.8683 rev

3mo ago

Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - Extreme Volume Length and Lift - Brown - 24 Hour Wear - 1 Count

Milani$13.8083 rev

3mo ago

Milani Highly Rated Fan Club Fanning Mascara - Volumizing & Lengthening Lash Makeup for Lifted Curled Lashes - 24-Hour Smudge-Proof Formula - Vegan & Cruelty-Free Made in Italy Black

Milani$13.8183 rev

7mo ago

Milani Tubing Mascara | Highly Rated Mascara - Brown | Length and Lift | Shea Butter to Nourish and Condition Lashes

Milani$13.184,598 rev

1y ago

essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free

Essence Cosmetics$4.6910,064 rev

1y ago

What buyers say about tube mascara black

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality46%

“One of the best eyelash masks”

Value For Money8%

“GREAT product for the money”

Smudge Resistance8%

“NO smudging”

Ease Of Use7%

“Ease of use”

Quality-Overall7%

“no complaints”

Color2%

“Great color”

Durability2%

“Stays all day”

Size-Overall1%

“Its a convenient size”

Hair Styling1%

“I have super thin lashes & this does a really good job of separating and defining them, even adding a significant amount of length”

Ease Of Cleaning1%

“It is very easy to clean”

What buyers complain about

Eyelash Quality19%

“the Highly Rated mascara is not highly rated”

Moist/Dry8%

“it never seems to dry”

Quality-Overall8%

“Poor Quality”

Functionality-Overall4%

“Didn't work for me”

Durability4%

“doesn't last”

Smudge Resistance4%

“It smudges/transfers”

Ease Of Use4%

“Hard to take off”

Allergies4%

“it gave me a rash”

Thickness3%

“It went on thicker than expected”

Adhesion/Stickiness3%

“they still feel sticky”

Top return reasons

Advertised Vs Actual Product15%

Moist/Dry14%

Functionality-Overall12%

Eyeliner Quality10%

Color8%

Eyelash Quality7%

Quality-Overall4%

Ease Of Application3%

Product Condition3%

Adhesion/Stickiness2%

Common questions

Is tube mascara black profitable to sell on Amazon United States?: The niche generates $571K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (49/100).
How competitive is the tube mascara black niche?: 3 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tube mascara black?: Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Quality-Overall. The return rate is 0.7%.
When does demand for tube mascara black peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 9.4× the quietest.
What does it cost to enter the tube mascara black niche?: Listings span $4.69–$13.86; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 5,146 reviews — the moat a new listing must climb.

tube mascara black