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tubby todd deodorant kids

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 58Conversion 97Competition 0Returns 97Price range 83Avg price 78Brand share 0Review moat 24Quality gap 28

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great$12.55–$29.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Growth

Good+32.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,757.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$44K

$44K/yr · 19K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tubby todd deodorant kids is a $44K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tubby todd deodorant kids market data

Units sold / yr
2K–3K
avg 500–750/product
Revenue / yr
$32K–$40K
units × avg price
Conversion rate
14.5%
Avg BSR
#132
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
47 months
Avg seller age
135 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • TUBBY TODD70%
  • Fresh Monster18%
  • hello7%
  • MagSol Organics6%

Demand

Weekly Amazon search volume, last 11 weeks — +32.4% search growth over the last 90 days.
500300Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top tubby todd deodorant kids search terms

  • tubby todd deodorant kids13K/yr
  • tubby todd deo stick3K/yr
  • tubby todd deodorant3K/yr
All search terms

Top tubby todd deodorant kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$9K40%$18K60%$26K80%$35K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about tubby todd deodorant kids

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“It has an exquisite aroma”

Allergies8%

“NO irritation”

Quality-Overall7%

“Great product”

Ease Of Use2%

“Easy to use”

Value For Money2%

“Definitely worth the price”

Toxic/Chemical Free2%

“Aluminum Free”

Soft Feel2%

“Gentle on the skin”

Efficiency1%

“It works very well”

Ingredients-Overall1%

“Im so grateful for the clean ingredients”

Cleansing1%

“It's easy to use by applying it to clean”

What buyers complain about

Smell14%

“Smells very much like artificial fragrance was used”

Allergies12%

“Allergic reaction”

Durability8%

“Not long lasting”

Functionality-Overall8%

“Didnt work”

Value For Money4%

“It's a bit pricey”

Stain Resistance4%

“Leaves stains”

Ease Of Application3%

“One minor issue is that when you get to the end of the deoderant”

Sensitivity-Overall3%

“Not safe for sensitive skin”

Size-Overall2%

“I didnt realize how small this deodorant would be until I received”

Oily/Greasy2%

“It leaves a greasy paste on your skin all day”

Top return reasons

Smell53%
Functionality-Overall11%
Defective Material/Parts8%
Advertised Vs Actual Product5%
Value For Money3%
Product Condition3%
Ingredients-Overall2%
Size-Overall2%
Adhesion/Stickiness1%
Moist/Dry1%

Common questions

Is tubby todd deodorant kids profitable to sell on Amazon United States?
The niche generates $44K/yr across 5 tracked products. 90-day search growth is +32.4%. Flapen's verdict: Skip it (42/100).
How competitive is the tubby todd deodorant kids niche?
4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tubby todd deodorant kids?
Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.5%.
What does it cost to enter the tubby todd deodorant kids niche?
Listings span $12.55–$29.18; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 5,758 reviews — the moat a new listing must climb.