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Tsubaki

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 94% of clicks, so Tsubaki is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$604K/yr349K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
76%top-5 click share · 8 brands · 64 sellers

Flapen Score

Tsubaki against its category

The dotted line is the Beauty & Personal Care average. Past it, Tsubaki is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tsubaki market on Amazon at a glance

Shoppers on Amazon United States searched for Tsubaki 349K times last year and spent an estimated $604K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
6.2%
Market size, estimated
$604Ka year
Peak month
January1.7× the quietest month
Top search term
tsubaki shampoo and conditioner206K searches a year

02 · Price

A sale here is worth $28.05.

Listings sell for $28.05 on average, from $13.87 to $37.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $28.05 that is $42K to $56K a year per listing.

Average price
$28.05inside the $15 to $100 sweet spot
Price range
$13.87–$37.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,034 within Shampoo & Conditioner Sets. It carries 257 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
9.6%
Average rank
#1,034in Shampoo & Conditioner Sets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
257per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tsubaki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

64

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 141%
  • Brand 238%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Tsubaki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Tsubaki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tsubaki shampoo and conditioner206K/yr
  • tsubaki shampoo116K/yr
  • shiseido shampoo and conditioner15K/yr
  • shampoo tsubaki5K/yr
  • shiseido tsubaki shampoo4K/yr
  • tsubaki hair shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Tsubaki

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
10%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“dryness”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tsubaki questions

Answered from the same tracked data.