Tsubaki
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 94% of clicks, so Tsubaki is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $604K/yr349K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 64 sellers
Flapen Score
Tsubaki against its category
The dotted line is the Beauty & Personal Care average. Past it, Tsubaki is stronger. Inside it, weaker.
Market
The Tsubaki market on Amazon at a glance
Shoppers on Amazon United States searched for Tsubaki 349K times last year and spent an estimated $604K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $604Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- tsubaki shampoo and conditioner206K searches a year
02 · Price
A sale here is worth $28.05.
Listings sell for $28.05 on average, from $13.87 to $37.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $28.05 that is $42K to $56K a year per listing.
- Average price
- $28.05inside the $15 to $100 sweet spot
- Price range
- $13.87–$37.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $42K–$56K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,034 within Shampoo & Conditioner Sets. It carries 257 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 9.6%
- Average rank
- #1,034in Shampoo & Conditioner Sets
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 257per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Tsubaki products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tsubaki Moist Shampoo and Conditioner set
- Price
- $30.22
- Rating
- 4.5/5
- Reviews
- 1,025
- Age
- 3y ago

Premium Volume & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
- Price
- $34.24
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
- Price
- $32.62
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

TSUBAKII Premium Moist & Repair Shampoo 300mL (Refill)
- Price
- $13.87
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 1y ago

TJ SIGNATURE TSUBAKI Premium EX Intensive Repair Shampoo and Conditioner Bundle - Black Series Hair Care Set for Damaged Hair (400ml+400ml) bundle with a hair tie
- Price
- $32.77
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 2y ago
Trending
estimated 90-day click momentum
Tsubaki Strength Repair Shampoo & Conditioner Set With Tsubaki Biotin Niacinamide & Yeast Extract - Revives Damaged Hair Promotes Hair growth Sulfate & Paraben Free for All Hair Types 16 fl oz
- Price
- $24.85
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 4y ago

Camellia Salon-Level Moisturizing Shampoo & Conditioner | Pack of 2 | Made in Japan | Yammy-Yamaguchi Original Wipe Included
- Price
- $37.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Premium EX Set - Tsubakii Premium Ex Intesive Repair Shampoo and Conditioner 400ml+400g
- Price
- $33.89
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2y ago

TJ SIGNATURE TSUBAKI Premium EX Intensive Repair Shampoo and Conditioner Bundle - Black Series Hair Care Set for Damaged Hair (400ml+400ml) bundle with a hair tie
- Price
- $32.77
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 2y ago

Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
- Price
- $32.62
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch date
Camellia Salon-Level Moisturizing Shampoo & Conditioner | Pack of 2 | Made in Japan | Yammy-Yamaguchi Original Wipe Included
- Price
- $37.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Hair Professional Repair Tsubakii Premium Volume & Repair Shampoo - with Camellia Oil For Dry Damaged Hair 450ml + 450ml
- Price
- $36.51
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 9mo ago

Premium Volume & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
- Price
- $34.24
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
- Price
- $32.62
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

PREMIUM EX Intense Damage Repair Shampoo and Conditioner 400ml+400ml
- Price
- $33.76
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
64
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
4%
- Tsubaki41%
- Generic38%
- ファイントゥデイ6%
- EM6%
- First Botany3%
- TSUBAKI Premium3%
- Open — no brand owns it (2 brands, 4%)
Demand
Tsubaki search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Tsubaki search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tsubaki shampoo and conditioner206K/yr
- tsubaki shampoo116K/yr
- shiseido shampoo and conditioner15K/yr
- shampoo tsubaki5K/yr
- shiseido tsubaki shampoo4K/yr
- tsubaki hair shampoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Tsubaki
We read the reviews and the return reasons for every product selling here.
“dryness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tsubaki questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









