tsubaki
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.05avg listing price — sweet spot $15–$100
Price range
Great$13.87–$37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great256.54avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good$604K$604K/yr · 349K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tsubaki is a $604K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tsubaki market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $561K–$701K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #1,034
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 9.6%
- Avg brand age
- 56 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
64
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Tsubaki41%
- Generic38%
- ファイントゥデイ6%
- EM6%
- First Botany3%
- TSUBAKI Premium3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top tsubaki search terms
- tsubaki shampoo and conditioner206K/yr
- tsubaki shampoo116K/yr
- shiseido shampoo and conditioner15K/yr
- shampoo tsubaki5K/yr
- shiseido tsubaki shampoo4K/yr
- tsubaki hair shampoo3K/yr
Top tsubaki products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tsubaki Moist Shampoo and Conditioner set
Tsubaki$30.224.5★1,025 rev
Premium Volume & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
Generic$34.244.4★89 rev
Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
Generic$32.624.6★39 rev
TSUBAKII Premium Moist & Repair Shampoo 300mL (Refill)
ファイントゥデイ$13.874.8★76 rev
TJ SIGNATURE TSUBAKI Premium EX Intensive Repair Shampoo and Conditioner Bundle - Black Series Hair Care Set for Damaged Hair (400ml+400ml) bundle with a hair tie
EM$32.774.3★84 rev
Newest
by launch date
Camellia Salon-Level Moisturizing Shampoo & Conditioner | Pack of 2 | Made in Japan | Yammy-Yamaguchi Original Wipe Included
Yummy-Yamaguchi$37.152 rev
Hair Professional Repair Tsubakii Premium Volume & Repair Shampoo - with Camellia Oil For Dry Damaged Hair 450ml + 450ml
SOFIA BY ODE$36.5120 rev
Premium Volume & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
Generic$34.2489 rev
Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
Generic$32.6239 rev
PREMIUM EX Intense Damage Repair Shampoo and Conditioner 400ml+400ml
Generic$33.7636 rev
Trending
90-day click momentum
Tsubaki Strength Repair Shampoo & Conditioner Set With Tsubaki Biotin Niacinamide & Yeast Extract - Revives Damaged Hair Promotes Hair growth Sulfate & Paraben Free for All Hair Types 16 fl oz
First Botany$24.854.3★
Camellia Salon-Level Moisturizing Shampoo & Conditioner | Pack of 2 | Made in Japan | Yammy-Yamaguchi Original Wipe Included
Yummy-Yamaguchi$37.155.0★
Premium EX Set - Tsubakii Premium Ex Intesive Repair Shampoo and Conditioner 400ml+400g
Generic$33.894.7★
TJ SIGNATURE TSUBAKI Premium EX Intensive Repair Shampoo and Conditioner Bundle - Black Series Hair Care Set for Damaged Hair (400ml+400ml) bundle with a hair tie
EM$32.774.3★
Premium Moist & Repair Shampoo & Conditioner Pump Pair Set 450ml+450ml
Generic$32.624.6★
What buyers say about tsubaki
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is light and pleasant”
“super soft”
“The best products Ive EVER put on my hair”
“Shine and moisturizer incredibly”
“Great for fine hair”
“Great value for the money”
“It cleans my hair well without drying it out”
“Curly hair girl”
“bright after the first use”
“Love it, great use”
What buyers complain about
“dryness”
“If you do not enjoy fragrance than this product is not for you”
“Too pricey”
“Left hair heavy & greasy”
“Size did not match picture”
“the pump is broken”
“It makes my hair getting more tangled after shampoo”
“Sent me the product in a different package from what was advertised”
“appears that this product is used as it isnt full”
“After using it, my hair felt very dry and rough”
Top return reasons
Common questions
- Is tsubaki profitable to sell on Amazon United States?
- The niche generates $604K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tsubaki niche?
- 8 brands and 64 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in tsubaki?
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.8%.
- When does demand for tsubaki peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the tsubaki niche?
- Listings span $13.87–$37.15; the average listing price is $28.05 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.