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Trump Cologne

Fail

The top 5 products take 89% of clicks, so Trump Cologne is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$38K/yr36K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
89%top-5 click share · 8 brands · 39 sellers

Flapen Score

Trump Cologne against its category

The dotted line is the Beauty & Personal Care average. Past it, Trump Cologne is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trump Cologne market on Amazon at a glance

Shoppers on Amazon United States searched for Trump Cologne 36K times last year and spent an estimated $38K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
1.3%
Market size, estimated
$38Ka year
Peak month
December38.1× the quietest month
Top search term
trump cologne19K searches a year

02 · Price

A sale here is worth $83.85.

Listings sell for $83.85 on average, from $13.08 to $464.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $83.85 that is $0 to $8K a year per listing.

Average price
$83.85inside the $15 to $100 sweet spot
Price range
$13.08–$464.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #3,618 within Deodorants & Antiperspirants. It carries 765 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
63%
Out of stock, average day
13.3%
Average rank
#3,618in Deodorants & Antiperspirants
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
765per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Trump Cologne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

39

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Brand 161%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Trump Cologne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 38.1×

Search terms

Top Trump Cologne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trump cologne19K/yr
  • success by trump cologne4K/yr
  • trump cologne for men6K/yr
  • trump perfume2K/yr
  • trump success cologne for men1K/yr
  • trump fragrance855/yr
  • donald trump cologne for men903/yr
  • donald trump cologne1K/yr
  • fight fight fight trump cologne515/yr
  • trump cologne fight fight fight165/yr

Reviews and returns

What reviews say buyers love and hate about Trump Cologne

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Gifting Purpose”
1.3%of orders come back
“was gift and recepitant accidentally trashed the Trump Birthday Card because thought it was part of packaging”
A buyer, on “Gifting Purpose”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Trump Cologne questions

Answered from the same tracked data.