truly body butter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Great$12.06–$29.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good657avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$244K$244K/yr · 267K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, truly body butter is a $244K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
truly body butter market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $144K–$180K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #619
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Truly97%
- XBEGIX3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 11.8×
Top truly body butter search terms
- truly deodorant34K/yr
- desodorante truly aclarador de axilas para mujer33K/yr
- desodorante truly29K/yr
- truly desodorante31K/yr
- truly unicorn fruit deodorant18K/yr
- truly unicorn fruit15K/yr
- truly deodorant for women29K/yr
- truly desodorante blanqueador50K/yr
- unicorn fruit9K/yr
- truly beauty deodorant5K/yr
Top truly body butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
Truly$17.293.9★637 rev
Truly Beauty Coco Cloud Deodorant | Targets Body Odor Ingrown Hairs & Discoloration | Gentle Aluminum-Free Deodorant | Made with Coconut oil & Mandelic Acid | Coconut & Vanilla Scent | (3 Oz)
Truly$16.313.9★637 rev
Truly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz
Truly$14.634.5★38 rev
Truly Beauty Unicorn Fruit After Shave Serum | Rejuvenating Ingrown Hair Treatment & Redness Relief | Acai Matcha & Rose Water | Hydrates Soothes & Smooths Skin | Cotton Candy Scent (3.1 fl oz)
Truly$29.754.4★1,891 rev
2pc Deodorant for Women - Brightening Deodorant for Women Aluminum Free with Cotton Candy Scent Natural for Brighter & Smoother Underarms
XBEGIX$12.063.3★82 rev
Newest
by launch dateTruly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz
Truly$14.6338 rev
2pc Deodorant for Women - Brightening Deodorant for Women Aluminum Free with Cotton Candy Scent Natural for Brighter & Smoother Underarms
XBEGIX$12.0682 rev
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
Truly$17.29637 rev
Truly Beauty Coco Cloud Deodorant | Targets Body Odor Ingrown Hairs & Discoloration | Gentle Aluminum-Free Deodorant | Made with Coconut oil & Mandelic Acid | Coconut & Vanilla Scent | (3 Oz)
Truly$16.31637 rev
Truly Beauty Unicorn Fruit After Shave Serum | Rejuvenating Ingrown Hair Treatment & Redness Relief | Acai Matcha & Rose Water | Hydrates Soothes & Smooths Skin | Cotton Candy Scent (3.1 fl oz)
Truly$29.751,891 rev
Trending
90-day click momentumTruly Beauty Soft Serve Serum Deodorant | Aluminum-Free AHA Deodorant with Vitamin C & Niacinamide | Brightening Underarm Deodorant for Odor Discoloration & Ingrown Hairs | 1.7 fl oz
Truly$14.634.5★
Truly Beauty Coco Cloud Deodorant | Targets Body Odor Ingrown Hairs & Discoloration | Gentle Aluminum-Free Deodorant | Made with Coconut oil & Mandelic Acid | Coconut & Vanilla Scent | (3 Oz)
Truly$16.313.9★
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
Truly$17.293.9★
Truly Beauty Unicorn Fruit After Shave Serum | Rejuvenating Ingrown Hair Treatment & Redness Relief | Acai Matcha & Rose Water | Hydrates Soothes & Smooths Skin | Cotton Candy Scent (3.1 fl oz)
Truly$29.754.4★
2pc Deodorant for Women - Brightening Deodorant for Women Aluminum Free with Cotton Candy Scent Natural for Brighter & Smoother Underarms
XBEGIX$12.063.3★
What buyers say about truly body butter
What buyers praise and complain about, mined from review topics.What buyers love
“Sweet smells”
“Im extremely satisfied with the results”
“No irritation at all”
“Brightening the underarm area”
“I also appreciate how gentle it is”
“They were once very clean”
“AND IT BIG TOOO”
“Very effective, lasts all day”
“Plus, knowing its aluminum-free gives me peace of mind about what Im putting on my skin”
“It helps calm my skin after shaving and leaves it feeling smooth and hydrated”
What buyers complain about
“smells is really strong”
“buy different deodorant because this one didn't do it's job”
“Very disappointing and a waste of $18.00”
“arm puts looked dark dark”
“I also didn't like the wet feeling while I was waiting for it to dry”
“did not last at all”
“Broke out in a rash”
“Not as picture”
“product had melted out the bottom”
“However, after using this I felt like a rabid teenager in heat”
Top return reasons
Common questions
- Is truly body butter profitable to sell on Amazon United States?
- The niche generates $244K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the truly body butter niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in truly body butter?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for truly body butter peak?
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 11.8× the quietest.
- What does it cost to enter the truly body butter niche?
- Listings span $12.06–$29.75; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.