Truly Body Butter

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

-33.1%

Conversion, latest week

5.1%

Market size, estimated

$244Ka year

Peak month

April11.8× the quietest month

Top search term

truly deodorant34K searches a year

Listings sell for $18.01 on average, from $12.06 to $29.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $18.01 that is $18K to $23K a year per listing.

Average price

$18.01inside the $15 to $100 sweet spot

Price range

$12.06–$29.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$18K–$23K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #619 within Deodorants & Antiperspirants. It carries 657 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#619in Deodorants & Antiperspirants

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

657per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months