truly after shave oil
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 2.3M searches
Avg price
Incredible$30.47avg listing price — sweet spot $15–$100
Price range
Great$10.90–$77.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,622.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, truly after shave oil is a $2.0M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
truly after shave oil market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.8M–$2.4M
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 13.3%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Truly98%
- Tree Hut2%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -4.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top truly after shave oil search terms
- truly1.2M/yr
- truly beauty205K/yr
- truly oil81K/yr
- after shave oil97K/yr
- truly after shave oil226K/yr
- soft serve53K/yr
- trully51K/yr
- aceite truly48K/yr
- after shave oil women53K/yr
- truli32K/yr
Top truly after shave oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly$29.974.5★4,790 rev
Truly Beauty Smooth Legend After Shave Serum | Reduces Bumps KP & Strawberry Skin | Hydrating Treatment with Peptides Hyaluronic Acid & Aloe Extract | Smooths & Calms Skin (3.1 Fl Oz)
Truly$30.334.4★1,891 rev
Truly Beauty Glazed Donut After Shave Oil - Razor Bumps Treatment for Women Razor Bump and Ingrown Hair Treatment for Bikini Area - 3.1 OZ
Truly$30.934.5★4,790 rev
Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)
Truly$77.574.4★221 rev
Truly Beauty Jelly Booster Pigment Body Potion | Dark Spot & Discoloration Treatment for Body | Pomegranate Extract & Vitamin B12 | Hydrates Smooths & Helps Fade Acne Scars for Even Skin (3.1 fl oz)
Truly$30.884.2★1,046 rev
Newest
by launch date
Truly Beauty Brightening Body Serum | Dark Spot Corrector with Vitamin C & Tranexamic Acid | Helps Fade Hyperpigmentation Dark Spots & Uneven Skin Tone | Clinical Strength Formula
Truly$14.9169 rev
Truly Cherry Baby Luxury Body Oil
Truly$32.55428 rev
Truly Beauty Soft Serve After Shave Plump Cream | Hydrating & Plumping Cream for Post-Shave Smoothness | With Hyaluronic Acid & Peptides for Firm Youthful Skin | Strawberry Vanilla & Amber Scent
Truly$29.26157 rev
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
Truly$17.29637 rev
Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)
Truly$77.57221 rev
Trending
90-day click momentumTruly Beauty Brightening Body Serum | Dark Spot Corrector with Vitamin C & Tranexamic Acid | Helps Fade Hyperpigmentation Dark Spots & Uneven Skin Tone | Clinical Strength Formula
Truly$14.914.3★
Truly Beauty Glass Skin After Shave Oil
Truly$28.494.5★
Tree Hut Coco Colada After Shave Serum Helps Keep Skin Smooth & Soothed After Shaving Sensitive 4.3 Fl Oz
Tree Hut$10.904.6★
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
Truly$17.293.9★
Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)
Truly$77.574.4★
What buyers say about truly after shave oil
What buyers praise and complain about, mined from review topics.What buyers love
“soft smell”
“Better than some other”
“my skin feels so much softer”
“it has a soft hydration”
“No irritation”
“Great price too”
“It works great for sensitive skin”
“It absorbed nicely”
“it also works great as a moisturizer after waxing”
“non greasy easily absorbs”
What buyers complain about
“Does not smell good”
“Doesnt work”
“Not worth the price”
“I actually feel like Im allergic to it”
“did not last at all”
“arm puts looked dark dark”
“IMPOSSIBLE TO OPEN”
“burns when first applied to skin”
“Truly aftershave oil”
“I received an item that might have been returned already”
Top return reasons
Common questions
- Is truly after shave oil profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the truly after shave oil niche?
- 2 brands and 8 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in truly after shave oil?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- When does demand for truly after shave oil peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the truly after shave oil niche?
- Listings span $10.90–$77.57; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.