Truly After Shave Oil
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so Truly After Shave Oil is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $2.0M/yr2.3M searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 73%top-5 click share · 2 brands · 8 sellers
Flapen Score
Truly After Shave Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Truly After Shave Oil is stronger. Inside it, weaker.
Market
The Truly After Shave Oil market on Amazon at a glance
Truly After Shave Oil is a $2.0M a year market on Amazon United States, with 2.3M searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 2.3M times a year and 2.9% buy. Search demand moved -4.3% in 90 days, so the $2.0M a year market is softening.
- Search volume
- 2.3M
- Search growth, 90 days
- -4.3%
- Conversion
- 2.9%
- Market size
- $2.0M
02 · Money
The money is there.
Shoppers bought 60K to 80K units at $30.47 on average, 4,000 to 5,000 per product. Units times price is $1.8M to $2.4M a year.
- Units sold
- 60K–80K
- Units per product
- 4,000–5,000
- Average price
- $30.47
- Units × price
- $1.8M–$2.4M
03 · Shelf
Brands here are settling in.
The average listing ranks #376. 100% of listings ship Prime. 79% of the shelf is sponsored, so budget for ads. The average listing is out of stock 13.3% of the time. The average brand has sold here for 53 months.
- Average BSR
- #376
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 13.3%
- Average brand age
- 53 months
Products
Top Truly After Shave Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
- Price
- $29.97
- Rating
- 4.5/5
- Reviews
- 4,790
- Age
- 1y ago
Truly Beauty Smooth Legend After Shave Serum | Reduces Bumps KP & Strawberry Skin | Hydrating Treatment with Peptides Hyaluronic Acid & Aloe Extract | Smooths & Calms Skin (3.1 Fl Oz)
- Price
- $30.33
- Rating
- 4.4/5
- Reviews
- 1,891
- Age
- 1y ago
Truly Beauty Glazed Donut After Shave Oil - Razor Bumps Treatment for Women Razor Bump and Ingrown Hair Treatment for Bikini Area - 3.1 OZ
- Price
- $30.93
- Rating
- 4.5/5
- Reviews
- 4,790
- Age
- 4y ago
Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)
- Price
- $77.57
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago
Truly Beauty Jelly Booster Pigment Body Potion | Dark Spot & Discoloration Treatment for Body | Pomegranate Extract & Vitamin B12 | Hydrates Smooths & Helps Fade Acne Scars for Even Skin (3.1 fl oz)
- Price
- $30.88
- Rating
- 4.2/5
- Reviews
- 1,046
- Age
- 4y ago
Trending
90-day click momentum
Truly Beauty Brightening Body Serum | Dark Spot Corrector with Vitamin C & Tranexamic Acid | Helps Fade Hyperpigmentation Dark Spots & Uneven Skin Tone | Clinical Strength Formula
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 6mo ago
Truly Beauty Glass Skin After Shave Oil
- Price
- $28.49
- Rating
- 4.5/5
- Reviews
- 4,790
- Age
- 1y ago
Tree Hut Coco Colada After Shave Serum Helps Keep Skin Smooth & Soothed After Shaving Sensitive 4.3 Fl Oz
- Price
- $10.90
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 2y ago
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
- Price
- $17.29
- Rating
- 3.9/5
- Reviews
- 637
- Age
- 1y ago
Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)
- Price
- $77.57
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago
Newest
by launch dateTruly Beauty Brightening Body Serum | Dark Spot Corrector with Vitamin C & Tranexamic Acid | Helps Fade Hyperpigmentation Dark Spots & Uneven Skin Tone | Clinical Strength Formula
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 6mo ago
Truly Cherry Baby Luxury Body Oil
- Price
- $32.55
- Rating
- 4.4/5
- Reviews
- 428
- Age
- 1y ago
Truly Beauty Soft Serve After Shave Plump Cream | Hydrating & Plumping Cream for Post-Shave Smoothness | With Hyaluronic Acid & Peptides for Firm Youthful Skin | Strawberry Vanilla & Amber Scent
- Price
- $29.26
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz
- Price
- $17.29
- Rating
- 3.9/5
- Reviews
- 637
- Age
- 1y ago
Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)
- Price
- $77.57
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Truly98%
- Tree Hut2%
Demand
Truly After Shave Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Truly After Shave Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- truly1.2M/yr
- truly beauty205K/yr
- truly oil81K/yr
- after shave oil97K/yr
- truly after shave oil226K/yr
- soft serve53K/yr
- trully51K/yr
- aceite truly48K/yr
- after shave oil women53K/yr
- truli32K/yr
Reviews and returns
What reviews say buyers love and hate about Truly After Shave Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not smell good
This scent just smells cheap
Very strong scent
Doesnt work
Does nothing
it didn't work for me
Not worth the price
Its expensive
Expensive
I actually feel like Im allergic to it
sometimes my legs get super itchy the next day
Broke out in a rash
did not last at all
No lasting scene
does not last much more
Love
soft smell
LONG LASTING SMELL
Amazing scent
Better than some other
Good production
Excellent product
my skin feels so much softer
Makes it smooth
Soft on my skin
it has a soft hydration
super moisturizing
It did hydrate well
No irritation
it doesnt irritate your skin
does not irritate
Return
0.7% Return rate 13% Fixable by listing
Does not smell good
This scent just smells cheap
Very strong scent
Doesnt work
Does nothing
it didn't work for me
I received an item that might have been returned already
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truly After Shave Oil questions
Answered from the same tracked data.