True Botanicals
MaybeThe average product has only 160 reviews. But the top 5 brands take 100% of clicks, so True Botanicals is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $579K/yr139K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 65%top-5 click share · 2 brands · 7 sellers
Flapen Score
True Botanicals against its category
The dotted line is the Beauty & Personal Care average. Past it, True Botanicals is stronger. Inside it, weaker.
Market
The True Botanicals market on Amazon at a glance
Shoppers on Amazon United States searched for True Botanicals 139K times last year and spent an estimated $579K. All 2 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $579Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- true botanicals119K searches a year
02 · Price
A sale here is worth $66.99.
Listings sell for $66.99 on average, from $22.41 to $109.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $66.99 that is $17K to $33K a year per listing.
- Average price
- $66.99inside the $15 to $100 sweet spot
- Price range
- $22.41–$109.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $17K–$33K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #1,098 within Serums. It carries 160 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 24.8%
- Average rank
- #1,098in Serums
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 160per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top True Botanicals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
Demand
True Botanicals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top True Botanicals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- true botanicals119K/yr
- true botanicals chebula serum8K/yr
- chebula active serum4K/yr
- chebula3K/yr
- tru botanicals3K/yr
- chebula serum2K/yr
- chebula active serum true botanicals317/yr
Reviews and returns
What reviews say buyers love and hate about True Botanicals
We read the reviews and the return reasons for every product selling here.
“It looks different and smells different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common True Botanicals questions
Answered from the same tracked data.