tru alchemy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$35.98–$88.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.35avg listing price — sweet spot $15–$100
Review moat
Good950.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 3K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tru alchemy is a $7K/yr Amazon United States market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tru alchemy market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $13K–$26K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #2,135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Tru Alchemy100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.2×
Top tru alchemy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tru Alchemy Quench Crme Daily Facial Moisturizer | Hyaluronic Acid Vitamin C & Bakuchiol (better than Retinol) | Daily Firming Skin Moisturizer Face Cream for Women | 1.7 fl oz/48 g
Tru Alchemy$36.114.1★644 rev
Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Age Spot Remover for Face for Women - 1 fl oz/30 ml
Tru Alchemy$57.893.6★364 rev
Tru Alchemy Eye Elixir Cooling Eye Treatment Cream - Dark Circle Eye Cream for Puffiness and Bags Under Eyes - Caffeine Hyaluronic Acid Vitamin C
Tru Alchemy$38.723.8★2,180 rev
Tru Alchemy Vitamin C Glow Serum - Hydrating Anti-Aging Vitamin C Face Serum with Bakuchiol Glycolic & Lactic Acid 1 fl oz.
Tru Alchemy$35.983.9★590 rev
Tru Alchemy Retinol Reset Revitalizing Retinol Serum for face - Wrinkle Appearance Serum & Cream for Face w/Bakuchiol Niacinamide for Overnight Renewal w/Long-Term Radiance - 1 fl oz
Tru Alchemy$56.864.1★144 rev
Newest
by launch date
Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Facial Age Spot Remover for Women - Dark Spot Corrector for Face - 1 fl oz (2-Pack)
Tru Alchemy$88.56364 rev
Tru Alchemy Eye Elixir Cooling Eye Treatment Cream - Dark Circle Eye Cream for Puffiness and Bags Under Eyes - Caffeine Hyaluronic Acid Vitamin C (2-Pack)
Tru Alchemy$61.602,180 rev
Quench Crme Daily Facial Moisturizer | Hyaluronic Acid Vitamin C & Bakuchiol (better than Retinol) | Daily Firming Skin Moisturizer Face Cream for Women | 1.7 fl oz/48 g (2-Pack)
Tru Alchemy$48.47644 rev
Tru Alchemy Retinol Reset Revitalizing Retinol Serum for face - Wrinkle Appearance Serum & Cream for Face w/Bakuchiol Niacinamide for Overnight Renewal w/Long-Term Radiance - 1 fl oz
Tru Alchemy$56.86144 rev
Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Age Spot Remover for Face for Women - 1 fl oz/30 ml
Tru Alchemy$57.89364 rev
Trending
90-day click momentumTru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Facial Age Spot Remover for Women - Dark Spot Corrector for Face - 1 fl oz (2-Pack)
Tru Alchemy$88.563.6★
Quench Crme Daily Facial Moisturizer | Hyaluronic Acid Vitamin C & Bakuchiol (better than Retinol) | Daily Firming Skin Moisturizer Face Cream for Women | 1.7 fl oz/48 g (2-Pack)
Tru Alchemy$48.474.1★
Tru Alchemy Eye Elixir Cooling Eye Treatment Cream - Dark Circle Eye Cream for Puffiness and Bags Under Eyes - Caffeine Hyaluronic Acid Vitamin C (2-Pack)
Tru Alchemy$61.603.8★
Tru Alchemy Shampoo & Conditioner - Best Shampoo and Conditioner for Dry Damaged Hair - Speed Up Hair Growth and Boost Volume 9 fl oz.
Tru Alchemy$47.004.2★
Tru Alchemy Vitamin C Glow Serum - Hydrating Anti-Aging Vitamin C Face Serum with Bakuchiol Glycolic & Lactic Acid 1 fl oz.
Tru Alchemy$35.983.9★
What buyers say about tru alchemy
What buyers praise and complain about, mined from review topics.What buyers love
“pleasantly fragrant oil”
“Works great and is lightweight”
“Great quality”
“It just smooths out my under eye area”
“It just smooths out my under eye area”
“I like the price”
“It doesnt irritate my sensitive skin, feels amazing, goes a very long way, and makes my eye wrinkles and bags shrink”
“as it has a little metal applicator that feels so good when I apply it”
“It doesnt irritate my sensitive skin, feels amazing, goes a very long way, and makes my eye wrinkles and bags shrink”
What buyers complain about
“is expensive”
“Does not work”
“Wrinkle Cream”
“Too oily”
“It has an unpleasant smell”
Top return reasons
Common questions
- Is tru alchemy profitable to sell on Amazon United States?
- The niche generates $7K/yr across 9 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the tru alchemy niche?
- 1 brands and 2 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tru alchemy?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Wrinkles. The return rate is 0.8%.
- When does demand for tru alchemy peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.2× the quietest.
- What does it cost to enter the tru alchemy niche?
- Listings span $35.98–$88.56; the average listing price is $52.35 (sweet spot $15–$100). The average incumbent carries 950 reviews — the moat a new listing must climb.