Tru Alchemy
FailThe top 5 brands take 100% of clicks, so Tru Alchemy is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $7K/yr3K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 80%top-5 click share · 1 brands · 2 sellers
Flapen Score
Tru Alchemy against its category
The dotted line is the Beauty & Personal Care average. Past it, Tru Alchemy is stronger. Inside it, weaker.
Market
The Tru Alchemy market on Amazon at a glance
Shoppers on Amazon United States searched for Tru Alchemy 3K times last year and spent an estimated $7K. One brand takes every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $7Ka year
- Peak month
- August3.2× the quietest month
- Top search term
- tru alchemy2K searches a year
02 · Price
A sale here is worth $52.35.
Listings sell for $52.35 on average, from $35.98 to $88.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $52.35 that is $0 to $5K a year per listing.
- Average price
- $52.35inside the $15 to $100 sweet spot
- Price range
- $35.98–$88.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,135 within Eyes. It carries 950 reviews at 3.91 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,135in Eyes
- Average rating
- 3.91 starsAmazon United States average 4.42 stars
- Average reviews
- 950per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Tru Alchemy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tru Alchemy Quench Crme Daily Facial Moisturizer | Hyaluronic Acid Vitamin C & Bakuchiol (better than Retinol) | Daily Firming Skin Moisturizer Face Cream for Women | 1.7 fl oz/48 g
- Price
- $36.11
- Rating
- 4.1/5
- Reviews
- 644
- Age
- 5y ago

Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Age Spot Remover for Face for Women - 1 fl oz/30 ml
- Price
- $57.89
- Rating
- 3.6/5
- Reviews
- 364
- Age
- 3y ago

Tru Alchemy Eye Elixir Cooling Eye Treatment Cream - Dark Circle Eye Cream for Puffiness and Bags Under Eyes - Caffeine Hyaluronic Acid Vitamin C
- Price
- $38.72
- Rating
- 3.8/5
- Reviews
- 2,180
- Age
- 5y ago

Tru Alchemy Vitamin C Glow Serum - Hydrating Anti-Aging Vitamin C Face Serum with Bakuchiol Glycolic & Lactic Acid 1 fl oz.
- Price
- $35.98
- Rating
- 3.9/5
- Reviews
- 590
- Age
- 5y ago

Tru Alchemy Retinol Reset Revitalizing Retinol Serum for face - Wrinkle Appearance Serum & Cream for Face w/Bakuchiol Niacinamide for Overnight Renewal w/Long-Term Radiance - 1 fl oz
- Price
- $56.86
- Rating
- 4.1/5
- Reviews
- 144
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Facial Age Spot Remover for Women - Dark Spot Corrector for Face - 1 fl oz (2-Pack)
- Price
- $88.56
- Rating
- 3.6/5
- Reviews
- 364
- Age
- 2y ago

Quench Crme Daily Facial Moisturizer | Hyaluronic Acid Vitamin C & Bakuchiol (better than Retinol) | Daily Firming Skin Moisturizer Face Cream for Women | 1.7 fl oz/48 g (2-Pack)
- Price
- $48.47
- Rating
- 4.1/5
- Reviews
- 644
- Age
- 2y ago

Tru Alchemy Eye Elixir Cooling Eye Treatment Cream - Dark Circle Eye Cream for Puffiness and Bags Under Eyes - Caffeine Hyaluronic Acid Vitamin C (2-Pack)
- Price
- $61.60
- Rating
- 3.8/5
- Reviews
- 2,180
- Age
- 2y ago

Tru Alchemy Shampoo & Conditioner - Best Shampoo and Conditioner for Dry Damaged Hair - Speed Up Hair Growth and Boost Volume 9 fl oz.
- Price
- $47.00
- Rating
- 4.2/5
- Reviews
- 1,443
- Age
- 6y ago

Tru Alchemy Vitamin C Glow Serum - Hydrating Anti-Aging Vitamin C Face Serum with Bakuchiol Glycolic & Lactic Acid 1 fl oz.
- Price
- $35.98
- Rating
- 3.9/5
- Reviews
- 590
- Age
- 5y ago
Newest
by launch date
Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Facial Age Spot Remover for Women - Dark Spot Corrector for Face - 1 fl oz (2-Pack)
- Price
- $88.56
- Rating
- 3.6/5
- Reviews
- 364
- Age
- 2y ago

Tru Alchemy Eye Elixir Cooling Eye Treatment Cream - Dark Circle Eye Cream for Puffiness and Bags Under Eyes - Caffeine Hyaluronic Acid Vitamin C (2-Pack)
- Price
- $61.60
- Rating
- 3.8/5
- Reviews
- 2,180
- Age
- 2y ago

Quench Crme Daily Facial Moisturizer | Hyaluronic Acid Vitamin C & Bakuchiol (better than Retinol) | Daily Firming Skin Moisturizer Face Cream for Women | 1.7 fl oz/48 g (2-Pack)
- Price
- $48.47
- Rating
- 4.1/5
- Reviews
- 644
- Age
- 2y ago

Tru Alchemy Retinol Reset Revitalizing Retinol Serum for face - Wrinkle Appearance Serum & Cream for Face w/Bakuchiol Niacinamide for Overnight Renewal w/Long-Term Radiance - 1 fl oz
- Price
- $56.86
- Rating
- 4.1/5
- Reviews
- 144
- Age
- 3y ago

Tru Alchemy Spot Check Dark Spot Remover For Face - Niacinamide Hyaluronic Acid Lactic & Glycolic Acid Serum - Age Spot Remover for Face for Women - 1 fl oz/30 ml
- Price
- $57.89
- Rating
- 3.6/5
- Reviews
- 364
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Tru Alchemy100%
Demand
Tru Alchemy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.2×
Reviews and returns
What reviews say buyers love and hate about Tru Alchemy
We read the reviews and the return reasons for every product selling here.
“is expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tru Alchemy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









