Tropical Oasis Hair Gel

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+28.6%

Conversion, latest week

5.7%

Market size, estimated

$2.7Ma year

Peak month

June20.4× the quietest month

Top search term

miche gel231K searches a year

Listings sell for $19.33 on average, from $6.44 to $34.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $19.33 that is $77K to $97K a year per listing.

Average price

$19.33inside the $15 to $100 sweet spot

Price range

$6.44–$34.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$77K–$97K

Returns

0.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #385 within Gels. It carries 1,812 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

10.7%

Average rank

#385in Gels

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,812per listing

Listings tracked

38

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months