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Tropical Body Wash

Fail

The top 5 brands take 100% of clicks, so Tropical Body Wash is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$215K/yr243K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
75%top-5 click share · 3 brands · 27 sellers

Flapen Score

Tropical Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Tropical Body Wash is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tropical Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Tropical Body Wash 243K times last year and spent an estimated $215K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
7.3%
Market size, estimated
$215Ka year
Top search term
tree hut tropic glow71K searches a year

02 · Price

A sale here is worth $12.09.

Listings sell for $12.09 on average, from $5.10 to $38.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $12.09 that is $15K to $18K a year per listing.

Average price
$12.09under the $15 to $100 sweet spot
Price range
$5.10–$38.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #232 within Cleansers. It carries 7,614 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
3.3%
Average rank
#232in Cleansers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
7,614per listing
Listings tracked
13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tropical Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 27%
  • Brand 32%

Demand

Tropical Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 3.8× · 8 of 12 months tracked

Search terms

Top Tropical Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree hut tropic glow71K/yr
  • tropic glow tree hut26K/yr
  • tree hut tropical glow23K/yr
  • tropical body wash15K/yr
  • tropical glow tree hut21K/yr
  • tree hut tropic glow body butter11K/yr
  • tropic glow13K/yr
  • method island mist body wash6K/yr
  • treehut tropic glow7K/yr
  • tree hut tropical glow body butter5K/yr

Reviews and returns

What reviews say buyers love and hate about Tropical Body Wash

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.4%of orders come back
“some smells are weird”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tropical Body Wash questions

Answered from the same tracked data.