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Tresemme Purple Shampoo

Fail

The top 5 brands take 100% of clicks, so Tresemme Purple Shampoo is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.1M/yr621K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
75%top-5 click share · 3 brands · 102 sellers

Flapen Score

Tresemme Purple Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Tresemme Purple Shampoo is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tresemme Purple Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Tresemme Purple Shampoo 621K times last year and spent an estimated $1.1M. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
11.8%
Market size, estimated
$1.1Ma year
Top search term
tresemme shampoo403K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $5.48 to $26.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $14.47 that is $72K to $87K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$5.48–$26.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$72K–$87K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #770 within Shampoo & Conditioner Sets. It carries 4,422 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#770in Shampoo & Conditioner Sets
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,422per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Tresemme Purple Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 210%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Tresemme Purple Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Tresemme Purple Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tresemme shampoo403K/yr
  • shampoo tresemme48K/yr
  • jhirmack silver shampoo34K/yr
  • jhirmack silver brightening shampoo30K/yr
  • pantene silver expressions shampoo7K/yr
  • tresemme keratin smooth shampoo12K/yr
  • pantene purple shampoo7K/yr
  • tresemme shampoo keratin13K/yr
  • tresemme keratin shampoo7K/yr
  • tresemme purple shampoo9K/yr

Reviews and returns

What reviews say buyers love and hate about Tresemme Purple Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
14%of negative reviews mention “Motor Power”
0.2%of orders come back
“Pump Didn't Work”
A buyer, on “Motor Power”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tresemme Purple Shampoo questions

Answered from the same tracked data.