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Tresemme Heat Protectant Spray

Fail

The top 5 brands take 100% of clicks, so Tresemme Heat Protectant Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$235K/yr163K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
96%top-5 click share · 2 brands · 6 sellers

Flapen Score

Tresemme Heat Protectant Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Tresemme Heat Protectant Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tresemme Heat Protectant Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Tresemme Heat Protectant Spray 163K times last year and spent an estimated $235K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
7.6%
Market size, estimated
$235Ka year
Peak month
January2.0× the quietest month
Top search term
kristin ess texture spray45K searches a year

02 · Price

A sale here is worth $18.85.

Listings sell for $18.85 on average, from $10.18 to $44.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $18.85 that is $24K to $28K a year per listing.

Average price
$18.85inside the $15 to $100 sweet spot
Price range
$10.18–$44.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$24K–$28K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Hair Sprays. It carries 3,210 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#252in Hair Sprays
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
3,210per listing
Listings tracked
6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
85 months

Products

Top Tresemme Heat Protectant Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Tresemme Heat Protectant Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Tresemme Heat Protectant Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kristin ess texture spray45K/yr
  • tresemme dry texture spray43K/yr
  • tresemme texture spray34K/yr
  • kristin ess dry finish working texture spray9K/yr
  • tresemme texturizing spray5K/yr
  • kristin ess working texture spray6K/yr
  • tresemme dry texture finishing spray7K/yr
  • tresemme dry texturizing spray3K/yr
  • tresemme texture spray for hair7K/yr
  • tresemme texture3K/yr

Reviews and returns

What reviews say buyers love and hate about Tresemme Heat Protectant Spray

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unpleasant smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tresemme Heat Protectant Spray questions

Answered from the same tracked data.