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Travel Washcloth

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.7★, so Travel Washcloth is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$260K/yr352K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
55%top-5 click share · 22 brands · 29 sellers

Flapen Score

Travel Washcloth against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Washcloth is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Washcloth market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Washcloth 352K times last year and spent an estimated $260K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
6.8%
Market size, estimated
$260Ka year
Peak month
June3.3× the quietest month
Top search term
disposable washcloths for travel70K searches a year

02 · Price

A sale here is worth $10.86.

Listings sell for $10.86 on average, from $5.77 to $20.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.86 that is $11K to $14K a year per listing.

Average price
$10.86under the $15 to $100 sweet spot
Price range
$5.77–$20.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #85 within Cleansers. It carries 3,048 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#85in Cleansers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,048per listing
Listings tracked
24

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Travel Washcloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

29

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

55%

Top 20: 94%

Open market

38%

  • Brand 126%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Travel Washcloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Travel Washcloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable washcloths for travel70K/yr
  • disposable towels for travel86K/yr
  • travel wash cloth57K/yr
  • travel towels disposable18K/yr
  • travel washcloths disposable11K/yr
  • disposable wash cloths for body21K/yr
  • disposable washcloths for body12K/yr
  • travel washcloth17K/yr
  • disposable body washcloths9K/yr
  • disposable wash cloths for travel10K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Washcloth

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Size-Overall”
0.9%of orders come back
“not the size as advertised”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Washcloth questions

Answered from the same tracked data.