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Travel Washcloth

Maybe

Returns run at only 0.9% of orders. But the products selling today already average 4.7★, so Travel Washcloth is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$260K/yr352K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
55%top-5 click share · 22 brands · 29 sellers

Flapen Score

Travel Washcloth against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Washcloth is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Washcloth market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Washcloth 352K times last year and spent an estimated $260K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
6.8%
Market size, estimated
$260Ka year
Peak month
June3.3× the quietest month
Top search term
disposable washcloths for travel70K searches a year

02 · Price

A sale here is worth $10.86.

Listings sell for $10.86 on average, from $5.77 to $20.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.86 that is $11K to $14K a year per listing.

Average price
$10.86under the $15 to $100 sweet spot
Price range
$5.77–$20.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #85 within Cleansers. It carries 3,048 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#85in Cleansers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,048per listing
Listings tracked
24

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Travel Washcloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$52K$78K$104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

29

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

55%

Top 20: 94%

Open market

38%

  • Dzronda26%
  • ourmed life11%
  • PUFFIN TRIP9%
  • Scrubzz7%
  • Classycoo5%
  • Tvvcalk4%

Demand

Travel Washcloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Travel Washcloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable washcloths for travel70K/yr
  • disposable towels for travel86K/yr
  • travel wash cloth57K/yr
  • travel towels disposable18K/yr
  • travel washcloths disposable11K/yr
  • disposable wash cloths for body21K/yr
  • disposable washcloths for body12K/yr
  • travel washcloth17K/yr
  • disposable body washcloths9K/yr
  • disposable wash cloths for travel10K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Washcloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%

not the size as advertised

These are bigger

Smaller than expected

Thickness11%−0.04

Not thick

not as thick as the other brand I buy

thicker than I was expecting

Smell7%−0.05

Nasty smell

Someone else mentioned the weird smell as well

The smell is mild

Ease Of Cleaning5%+0.33

Made a mess everywhere

Just dont think it has adequate cleaning capability

Doesnt feel clean

Moist/Dry3%−0.01

drying off my face

Doesnt dry nor absorb

it doesn't moisturize

Love

Ease Of Use13%+0.95

Comes in handy

easy to hold

Easy to use

Quality-Overall11%+0.85

are very well made

Excellent Product

Good quality and so easy to use

Ease Of Cleaning9%+0.33

cleans well

these work well for cleaning my loved one

Keeps him clean

Durability8%+0.54

Compact and durable

They are durable enough to handle daily use without falling apart

they do not break the first time

Soft Feel7%

Soft & Absorbent

Its very smooth

Soft and Strong

Return

0.9% Return rate 49% Fixable by listing

Size-Overall25%██▇▅▇▇

not the size as advertised

These are bigger

Smaller than expected

Advertised Vs Actual Product14%█▇▅▄▄▆
Material Quality8%▅▅▆█▄▇
Value For Money8%▅▃▆▅█▇
Smell6%█▆▆▅▇▆

Nasty smell

Someone else mentioned the weird smell as well

The smell is mild

FAQ

Common Travel Washcloth questions

Answered from the same tracked data.