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Travel Soap

Maybe

Returns run at only 0.4% of orders. But the average product has 5,008 reviews to catch up to, so Travel Soap is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$275K/yr521K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
44%top-5 click share · 28 brands · 302 sellers

Flapen Score

Travel Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Soap is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Soap 521K times last year and spent an estimated $275K. The top 5 brands take 59% of clicks. Demand peaks in Jun–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
5.6%
Market size, estimated
$275Ka year
Peak month
September1.9× the quietest month
Top search term
travel soap201K searches a year

02 · Price

A sale here is worth $9.43.

Listings sell for $9.43 on average, from $1.51 to $25.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $9.43 that is $9K to $12K a year per listing.

Average price
$9.43under the $15 to $100 sweet spot
Price range
$1.51–$25.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Cleansers. It carries 5,008 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#245in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,008per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Travel Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

302

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

44%

Top 20: 83%

Open market

37%

  • Dove33%
  • FOMIN10%
  • eos6%
  • Aveeno5%
  • DOVE MEN + CARE5%
  • Iensen4%

Demand

Travel Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Travel Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel soap201K/yr
  • travel size soap60K/yr
  • travel bar soap35K/yr
  • travel size bar soap26K/yr
  • mini soap27K/yr
  • travel soap bar23K/yr
  • travel size soap bars23K/yr
  • mini soaps19K/yr
  • travel size dove soap15K/yr
  • soap travel14K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.04

DOESNT FIT

Smaller Than Expected

Ridiculously BIG

Smell15%

NOT FRAGRANCE FREE

Not fragrance free

Smells weird

Advertised Vs Actual Product6%−0.02

Picture misleading

Not as described

Looks are deceiving

Value For Money5%+0.21

Too expensive

Over priced

Expensive

Leak-Proof4%

not leakproof

it did leak

It leaks

Love

Smell20%

Light scent

Clean Scent

fragrance free

Quality-Overall10%+0.91

Excellent product

It's of great quality leaving hands moisturized

The case is good quality

Value For Money8%+0.21

Good Price

Great value

Reasonable price

Size-Overall7%−0.04

Perfect little size to fit in anyones hands

Perfect fit

Convenient size

Soft Feel5%

leaves skin soft

So soft

Love the smoothness feel

Return

0.4% Return rate 58% Fixable by listing

Size-Overall42%█▇▇▇▇▇

DOESNT FIT

Smaller Than Expected

Ridiculously BIG

Smell17%▆▆█▆▆▆

NOT FRAGRANCE FREE

Not fragrance free

Smells weird

Advertised Vs Actual Product11%▇▆▇▇█▆

Picture misleading

Not as described

Looks are deceiving

Value For Money8%▅▅▄▆▅█

Too expensive

Over priced

Expensive

Leak-Proof6%▄▇▆▆▇█

not leakproof

it did leak

It leaks

FAQ

Common Travel Soap questions

Answered from the same tracked data.