Travel Size Toner

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+24.8%

Conversion, latest week

8.4%

Market size, estimated

$117Ka year

Peak month

June2.0× the quietest month

Top search term

travel size toner39K searches a year

Listings sell for $10.05 on average, from $3.17 to $18.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.05 that is $3K to $5K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$3.17–$18.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #44 within Toners & Astringents. It carries 8,330 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#44in Toners & Astringents

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

8,330per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months