Is travel size tanning oil profitable to sell on Amazon United States?

The niche generates $95K/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (49/100).

How competitive is the travel size tanning oil niche?

13 brands and 60 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in travel size tanning oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.

When does demand for travel size tanning oil peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.9× the quietest.

What does it cost to enter the travel size tanning oil niche?

Listings span $7.15–$32.53; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 2,887 reviews — the moat a new listing must climb.

travel size tanning oil

Skip it

A small market ($95K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.58

avg listing price — sweet spot $15–$100

Price range

Good$7.15–$32.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,886.74

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$95K

$95K/yr · 111K searches

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, travel size tanning oil is a $95K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

travel size tanning oil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $70K–$88K; units × avg price
Conversion rate: 4.9%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 4.1%
Avg brand age: 56 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

Carroten38%
Eda Taşpınar18%
Hawaiian Tropic8%
VACATION6%
Sun Bum6%
B.TAN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.9×

Open Trend

Top travel size tanning oil search terms

travel size tanning oil47K/yr -3.9%4.0% conv.
travel tanning oil21K/yr +5.6%4.5% conv.
tanning oil travel size22K/yr -17.7%3.9% conv.
mini tanning oil8K/yr +33.1%2.6% conv.
travel size tanning oil tsa approved4K/yr +14.7%2.9% conv.
travel size tanning spray5K/yr +42.9%2.9% conv.
mini tanning oil travel size4K/yr -48.5%2.1% conv.

All search terms

Top travel size tanning oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carroten$14.374.5★249 rev

Eda Taspnar Travel Size Tanning Oil SPF 0 (2 Pack) | Intense Fast Tanning Accelerator for Deep Bronze Glow | Lightweight Non-Greasy Sun Oil | Beach & Vacation Essential (1.7 fl oz Each)

Eda Taşpınar$11.924.3★95 rev

Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz

Sun Bum$16.354.6★7,378 rev

Hawaiian Tropic Dark Tanning Oil Spray Pump SPF 6 8 Oz (Packaging May Vary)

Hawaiian Tropic$9.754.5★6,576 rev

Carroten$18.114.5★108 rev

Newest

by launch date

Carroten$18.11108 rev

3mo ago

Carroten$19.0563 rev

3mo ago

Carroten$20.0170 rev

6mo ago

Vacation Mini Chardonnay Oil SPF 30 Sunscreen Oil 1 Fluid Ounce Pack of 6 - Hydrating Lightweight Reef Safe Invisible Water-Resistant Travel Size

VACATION$32.29643 rev

7mo ago

Malibu Sun Fast Tanning Oil - Tan Accelerator for Outdoor/Tanning Bed Beta Carotene Carrot Extract & Vitamin E for Moisture & Hydration Water-Resistant Coconut Cruelty-Free Made in UK (3.4 Fl Oz)

Malibu$8.40634 rev

1y ago

What buyers say about travel size tanning oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Great scent”

Quality-Overall8%

“That makes it any better than any other lotion you can buy”

Color6%

“provides a gentle color boost”

Suitability Combination Skin6%

“makes your skin feel really nice”

Value For Money6%

“much less expensive”

Efficiency6%

“Works great even after 1 use”

Moist/Dry4%

“Very moisturizing”

Suitability Oily Skin4%

“Doesn't leave your skin oily”

Brightness/Shine/Glow3%

“Love the shine”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Smell14%

“It also has a weird smell”

Size-Overall10%

“A whole sad the container got smaller than last years purchase”

Value For Money7%

“WASTE OF MONEY”

Allergies6%

“Allergic Reaction”

Oily/Greasy6%

“a bit greasy”

Functionality-Overall5%

“Doesn't work as expected”

Color5%

“I feel I shouldve gotten darker”

Stain Resistance3%

“stained my white bathing suit”

Leak-Proof3%

“The bottles were leaking”

Advertised Vs Actual Product3%

“The picture is a little deceiving”

Top return reasons

Size-Overall32%

Leak-Proof12%

Smell10%

Advertised Vs Actual Product9%

Value For Money8%

Functionality-Overall7%