Is travel size sunscreen spray profitable to sell on Amazon United States?

The niche generates $799K/yr across 65 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +57.5%. Flapen's verdict: Worth a look (70/100).

How competitive is the travel size sunscreen spray niche?

21 brands and 358 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in travel size sunscreen spray?

Top complaints mined from reviews: Allergies, Size-Overall, Color. The return rate is 0.4%.

When does demand for travel size sunscreen spray peak?

Demand peaks in May–Jun–Aug; the busiest month runs 5.1× the quietest.

What does it cost to enter the travel size sunscreen spray niche?

Listings span $4.64–$67.45; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 6,012 reviews — the moat a new listing must climb.

travel size sunscreen spray

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$4.64–$67.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.41

avg listing price — sweet spot $15–$100

Market size

Good$799K

$799K/yr · 944K searches

Growth

Good+57.5%

90-day search growth — must beat 0% to launch

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,011.95

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, travel size sunscreen spray is a $799K/yr Amazon United States market (944K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Aug. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

travel size sunscreen spray market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $985K–$1.3M; units × avg price
Conversion rate: 5.2%
Avg BSR: #259
Page quality: 0%
Prime: 92%
Sponsored: 69%
Out of stock: 2.5%
Avg brand age: 47 months
Avg seller age: 127 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

358

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

26%

Top 20: 63%

Open market

26%

Banana Boat25%
Sun Bum12%
Oars + Alps11%
Neutrogena10%
VACATION9%
COOLA8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.5% search growth over the last 90 days.

Peak months: May, Jun, Aug · busiest ÷ quietest = 5.1×

Open Trend

Top travel size sunscreen spray search terms

mini sunscreen228K/yr +107.8%3.0% conv.
travel size sunscreen spray171K/yr +44.8%4.7% conv.
travel sunscreen spray156K/yr +55.0%4.9% conv.
travel spray sunscreen52K/yr +50.3%4.3% conv.
travel size spray sunscreen51K/yr +39.8%4.4% conv.
mini sunscreen spray33K/yr +98.9%2.8% conv.
travel size sunscreen spray tsa approved46K/yr -9.9%5.5% conv.
sunscreen mini22K/yr +92.7%3.1% conv.
sunscreen travel size spray28K/yr +26.1%4.3% conv.
spray sunscreen travel size26K/yr +22.3%4.9% conv.

All search terms

Top travel size sunscreen spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banana Boat Sun Screen Sport Spray SPF 30 UltraMist Coolzone 1.8 oz (Travel Size) 2 units

Banana Boat$10.024.8★358 rev

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 1.87 Oz 3 Pack

Oars + Alps$20.094.2★633 rev

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 1.87 Oz 1 Pack

Oars + Alps$8.944.2★633 rev

Banana Boat Sport Ultra Sunscreen Lotion SPF 30 Travel Size 3oz Twin Pack Sweat & Water Resistant Sunblock for Active Lifestyle(Pack of 2)

Banana Boat$8.494.7★13,647 rev

Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 1Fl Oz Travel Size Oxybenzone Free Sunblock Lotion

Banana Boat$33.144.7★13,647 rev

Newest

by launch date

30 Pcs Mini Sunscreen SPF 50+ Travel Size Sunscreen Packets for Face & Body Mini Sunscreen Bulk for Party Favor Lightweight & Non-Greasy Water-Resistant Summer Party Gifts for Women Girls

Phanund$9.2141 rev

4mo ago

30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack

KONEUK$9.7674 rev

5mo ago

Hawaiian Tropic Sheer Touch Lotion SPF 30 2oz (Pack of 12)

Hawaiian Tropic$37.0712,274 rev

8mo ago

COOLA Organic Sunscreen SPF 50 & 30 Sunblock Spray Kit Dermatologist Tested Skin Care for Daily Protection Vegan and Gluten Free Travel Size 2 Fl Oz 3 Pack

COOLA$29.62120 rev

10mo ago

Vacation Mini Classic SPF 50 Sunscreen Spray 1.7 Fluid Ounces Pack of 6 - Travel Size Bulk Sunscreen Broad Spectrum Transparent Water-Resistant

VACATION$40.81355 rev

11mo ago

What buyers say about travel size sunscreen spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell11%

“Best smelling”

Quality-Overall10%

“Excellent product”

Size-Overall6%

“Perfect fit”

Ease Of Use6%

“EASY TO USE”

Protection6%

“Good sun protection”

Suitability Combination Skin6%

“feels good on skin”

Value For Money5%

“Great value”

Ease Of Application5%

“Easy application”

Advertised Vs Actual Product4%

“exactly what I ordered”

Efficiency4%

“Works well for daily use”

What buyers complain about

Allergies9%

“Severe allergic reaction”

Size-Overall7%

“Extremely small”

Color6%

“A bit pink”

Oily/Greasy6%

“it is very greasy”

Smell6%

“Unpleasant smell”

Value For Money5%

“Expensive”

Moist/Dry3%

“Not moisturizing”

Skin Health3%

“Burned my skin”

Residue3%

“deposits a white residue”

Functionality-Overall3%

“Not entirely effective”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product11%

Value For Money10%

Leak-Proof6%

Smell4%

Functionality-Overall4%

Product Condition3%

Adhesion/Stickiness3%

Oily/Greasy3%

Ingredients-Overall3%

Common questions

Is travel size sunscreen spray profitable to sell on Amazon United States?: The niche generates $799K/yr across 65 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +57.5%. Flapen's verdict: Worth a look (70/100).
How competitive is the travel size sunscreen spray niche?: 21 brands and 358 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in travel size sunscreen spray?: Top complaints mined from reviews: Allergies, Size-Overall, Color. The return rate is 0.4%.
When does demand for travel size sunscreen spray peak?: Demand peaks in May–Jun–Aug; the busiest month runs 5.1× the quietest.
What does it cost to enter the travel size sunscreen spray niche?: Listings span $4.64–$67.45; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 6,012 reviews — the moat a new listing must climb.