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Travel Size Sunscreen Spray

Pass

Travel Size Sunscreen Spray scores 70 out of 100, a Pass. Shoppers spend $799K a year here, search demand grew +57.5% this quarter, and returns run at 0.4% of orders.

Flapen Score
70
70 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 48
Market size
$799K/yr944K searches / yr
90-day growth
+57.5%search demand this quarter
Competition
26%top-5 click share · 21 brands · 358 sellers

Flapen Score

Travel Size Sunscreen Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Sunscreen Spray is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Sunscreen Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Sunscreen Spray 944K times last year and spent an estimated $799K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 70 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $799K a year.

Searches, last 12 months
944K
Growth, 90 days vs prior 90
+57.5%
Conversion, latest week
5.2%
Market size, estimated
$799Ka year
Peak month
June5.1× the quietest month
Top search term
mini sunscreen228K searches a year

02 · Price

A sale here is worth $16.41.

Listings sell for $16.41 on average, from $4.64 to $67.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $16.41 that is $12K to $16K a year per listing.

Average price
$16.41inside the $15 to $100 sweet spot
Price range
$4.64–$67.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #259 within Sunscreens & Tanning Products. It carries 6,012 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
2.5%
Average rank
#259in Sunscreens & Tanning Products
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
6,012per listing
Listings tracked
65

04 · Newcomers

Amazon counts 10 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
47 months

Products

Top Travel Size Sunscreen Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$16K$32K$48K$64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

358

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

26%

Top 20: 63%

Open market

26%

  • Banana Boat25%
  • Sun Bum12%
  • Oars + Alps11%
  • Neutrogena10%
  • VACATION9%
  • COOLA8%

Demand

Travel Size Sunscreen Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 5.1×

Search terms

Top Travel Size Sunscreen Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini sunscreen228K/yr
  • travel size sunscreen spray171K/yr
  • travel sunscreen spray156K/yr
  • travel spray sunscreen52K/yr
  • travel size spray sunscreen51K/yr
  • mini sunscreen spray33K/yr
  • travel size sunscreen spray tsa approved46K/yr
  • sunscreen mini22K/yr
  • sunscreen travel size spray28K/yr
  • spray sunscreen travel size26K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Sunscreen Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies9%−0.06

Severe allergic reaction

Allergic Reaction

Skin reaction

Size-Overall7%+0.28

Extremely small

These bottles are small

Small cans

Color6%−0.04

A bit pink

This makes me pale

I noticeably got much darker

Oily/Greasy6%−0.04

it is very greasy

Its so greasy

It's very oily

Smell6%+0.39

Unpleasant smell

Smells weird

Bad smell

Love

Smell11%+0.39

Best smelling

Its fragrance free

Light scent

Quality-Overall10%+0.63

Excellent product

Excellent product on the go

Quality product, convenient and fresh

Size-Overall6%+0.28

Perfect fit

Size-wise it fits in the palm of my hand. see photo

convenient size

Ease Of Use6%+0.50

EASY TO USE

easy to wear

Goes on easy

Protection6%+0.34

Good sun protection

Protects your face

Excellent protection

Return

0.4% Return rate 50% Fixable by listing

Size-Overall26%▇██▇▆▇

Extremely small

These bottles are small

Small cans

Advertised Vs Actual Product11%███▇▇▇
Value For Money10%▅▅▆▆██

Expensive

Too expensive

too expensive

Leak-Proof6%██▇▇█▇
Smell4%██▆▇▇▆

Unpleasant smell

Smells weird

Bad smell

FAQ

Common Travel Size Sunscreen Spray questions

Answered from the same tracked data.