Is travel size sunscreen profitable to sell on Amazon United States?

The niche generates $178K/yr across 43 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the travel size sunscreen niche?

15 brands and 207 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in travel size sunscreen?

Top complaints mined from reviews: Allergies, Oily/Greasy, Color. The return rate is 0.5%.

When does demand for travel size sunscreen peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.

What does it cost to enter the travel size sunscreen niche?

Listings span $2.75–$45.75; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 9,486 reviews — the moat a new listing must climb.

travel size sunscreen

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.76

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.75–$45.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Market size

Okay$178K

$178K/yr · 135K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,486.4

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, travel size sunscreen is a $178K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

travel size sunscreen market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $221K–$295K; units × avg price
Conversion rate: 8.9%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

207

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

13%

Neutrogena36%
Banana Boat17%
Sun Bum14%
Coppertone12%
Hawaiian Tropic4%
BLUE LIZARD4%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Open Trend

Top travel size sunscreen search terms

small sunscreen travel size28K/yr +54.2%6.7% conv.
3oz sunscreen22K/yr +18.2%6.6% conv.
70 spf sunscreen13K/yr +165.7%11.2% conv.
tsa sunscreen11K/yr +16.6%6.2% conv.
travel sunscreen 3 oz18K/yr -50.4%7.6% conv.
tsa sunscreen for carry on7K/yr +25.1%7.0% conv.
portable sunscreen4K/yr +105.8%4.8% conv.
spf 70 face sunscreen5K/yr +37.0%9.9% conv.
suntan lotion travel size8K/yr -40.5%6.0% conv.
travel sun block4K/yr +47.9%6.8% conv.

All search terms

Top travel size sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Banana Boat Sport Ultra Sunscreen Lotion SPF 30 Travel Size 3oz Twin Pack Sweat & Water Resistant Sunblock for Active Lifestyle(Pack of 2)

Banana Boat$8.494.7★13,647 rev

Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz

Neutrogena$7.404.5★39,418 rev

Coppertone SPORT Sunscreen Lotion Broad Spectrum SPF 50 (3 Fluid Ounce) (Packaging may vary)

Coppertone$4.644.7★7,843 rev

Neutrogena Beach Defense Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Beach-Strength Sun Protection for Whole Family 6.7 fl oz

Neutrogena$6.344.7★23,856 rev

Sun Bum Original SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz

Sun Bum$10.984.7★14,363 rev

Newest

by launch date

30 Pack Travel Size Sunscreen SPF 50 Bulk Mini Sunscreen for Face and Body Lightweight and Non-Greasy Travel Size for Summer Beach and Outdoor 0.19 OZ/Pack

KONEUK$9.7674 rev

5mo ago

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz

Neutrogena$11.311,093 rev

8mo ago

30PCS Mini Sunscreen SPF50+ PA+++ - Travel Size Sunscreen Bulk for Face & Body Lightweight & Non-Greasy Water-Resistant Perfect for Summer Party & Thank You Gifts

Okerker$9.83106 rev

1y ago

Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly

Sun Bum$22.69756 rev

1y ago

Sun Bum Original SPF 30 Sunscreen Lotion | Vegan and Hawaii 104 Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum Moisturizing UVA/UVB Sunscreen with Vitamin E | 3 oz (Pack of 2)

Sun Bum$22.8723,164 rev

3y ago

What buyers say about travel size sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Smell8%

“Fragrance Free”

Suitability Combination Skin7%

“It works perfectly for my sensitive skin”

Protection7%

“Excellent protection”

Value For Money6%

“Great value”

Size-Overall5%

“Love it and fits right into my bag”

Ease Of Use4%

“Goes on easy”

Ease Of Application4%

“Applies well”

Efficiency4%

“It works very well”

Weight Light4%

“It feels lightweight on the skin”

What buyers complain about

Allergies10%

“Really irritated my skin”

Oily/Greasy8%

“feels very greasy”

Color8%

“This makes me pale”

Size-Overall6%

“Smaller than expected”

Smell4%

“Smells weird”

Value For Money4%

“Very expensive”

Skin Health4%

“Burned my skin”

Residue3%

“deposits a white residue”

Moist/Dry2%

“Felt dry after awhile”

Functionality-Overall2%

“Not entirely effective”

Top return reasons

Size-Overall23%

Value For Money11%

Advertised Vs Actual Product10%

Leak-Proof8%

Product Condition6%

Smell5%

Oily/Greasy4%

Functionality-Overall3%

Ingredients-Overall3%

Adhesion/Stickiness3%

Common questions

Is travel size sunscreen profitable to sell on Amazon United States?: The niche generates $178K/yr across 43 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the travel size sunscreen niche?: 15 brands and 207 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in travel size sunscreen?: Top complaints mined from reviews: Allergies, Oily/Greasy, Color. The return rate is 0.5%.
When does demand for travel size sunscreen peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
What does it cost to enter the travel size sunscreen niche?: Listings span $2.75–$45.75; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 9,486 reviews — the moat a new listing must climb.