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Travel Size Sunscreen

Maybe

An estimated 0.5% of orders come back. But the average product has 9,486 reviews to catch up to, so Travel Size Sunscreen is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$178K/yr135K searches / yr
90-day growth
+27.7%search demand this quarter
Competition
42%top-5 click share · 15 brands · 207 sellers

Flapen Score

Travel Size Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Sunscreen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Sunscreen 135K times last year and spent an estimated $178K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+27.7%
Conversion, latest week
8.9%
Market size, estimated
$178Ka year
Peak month
July4.4× the quietest month
Top search term
small sunscreen travel size28K searches a year

02 · Price

A sale here is worth $14.76.

Listings sell for $14.76 on average, from $2.75 to $45.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $14.76 that is $4K to $7K a year per listing.

Average price
$14.76under the $15 to $100 sweet spot
Price range
$2.75–$45.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Sunscreens & Tanning Products. It carries 9,486 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Sunscreens & Tanning Products
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9,486per listing
Listings tracked
43

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Travel Size Sunscreen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

207

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 78%

Open market

13%

  • Neutrogena36%
  • Banana Boat17%
  • Sun Bum14%
  • Coppertone12%
  • Hawaiian Tropic4%
  • BLUE LIZARD4%
  • Open — no brand owns it (9 brands, 13%)

Demand

Travel Size Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Travel Size Sunscreen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small sunscreen travel size28K/yr
  • 3oz sunscreen22K/yr
  • 70 spf sunscreen13K/yr
  • tsa sunscreen11K/yr
  • travel sunscreen 3 oz18K/yr
  • tsa sunscreen for carry on7K/yr
  • portable sunscreen4K/yr
  • spf 70 face sunscreen5K/yr
  • suntan lotion travel size8K/yr
  • travel sun block4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Sunscreen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Allergies”
0.5%of orders come back
“Really irritated my skin”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Travel Size Sunscreen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data