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Travel Size Spray Deodorant

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Travel Size Spray Deodorant is a Maybe.

Flapen Score
58
58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$6.6M/yr5.7M searches / yr
90-day growth
+19.5%search demand this quarter
Competition
58%top-5 click share · 5 brands · 116 sellers

Flapen Score

Travel Size Spray Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Spray Deodorant is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Travel Size Spray Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Spray Deodorant 5.7M times last year and spent an estimated $6.6M. All 5 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months
5.7M
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
7.2%
Market size, estimated
$6.6Ma year
Peak month
July1.6× the quietest month
Top search term
dove deodorant spray1.4M searches a year

02 · Price

A sale here is worth $16.10.

Listings sell for $16.10 on average, from $6.12 to $24.04. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $16.10 that is $242K to $322K a year per listing.

Average price
$16.10inside the $15 to $100 sweet spot
Price range
$6.12–$24.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$242K–$322K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Deodorants & Antiperspirants. It carries 4,515 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Deodorants & Antiperspirants
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,515per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
77 months

Products

Top Travel Size Spray Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 53%

Demand

Travel Size Spray Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Travel Size Spray Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove deodorant spray1.4M/yr
  • deodorant spray652K/yr
  • spray deodorant woman659K/yr
  • dove spray deodorant women534K/yr
  • spray deodorant415K/yr
  • deodorant women spray498K/yr
  • dove spray deodorant235K/yr
  • deodorant spray women156K/yr
  • arrid xx dry deodorant spray83K/yr
  • desodorante dove spray126K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Spray Deodorant

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpowering scent”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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FAQ

Common Travel Size Spray Deodorant questions

Answered from the same tracked data.