Travel Size Self Tanner
MaybeProducts sell for $23.14 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Travel Size Self Tanner is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $116K/yr63K searches / yr
- 90-day growth
- +22.4%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 47 sellers
Flapen Score
Travel Size Self Tanner against its category
The dotted line is the Beauty & Personal Care average. Past it, Travel Size Self Tanner is stronger. Inside it, weaker.
Market
The Travel Size Self Tanner market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Size Self Tanner 63K times last year and spent an estimated $116K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +22.4%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $116Ka year
- Peak month
- July4.7× the quietest month
- Top search term
- travel size self tanner22K searches a year
02 · Price
A sale here is worth $23.14.
Listings sell for $23.14 on average, from $9.05 to $39.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $23.14 that is $6K to $12K a year per listing.
- Average price
- $23.14inside the $15 to $100 sweet spot
- Price range
- $9.05–$39.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #61 within Sunscreens & Tanning Products. It carries 2,219 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #61in Sunscreens & Tanning Products
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 2,219per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Travel Size Self Tanner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
St.Tropez Self Tan Express Mini Kit: Travel-Sized Light/Medium/Dark 1-3 Hour Express Mousse and Tanning Applicator Mitt Even & Natural Vegan
- Price
- $18.50
- Rating
- 4.5/5
- Reviews
- 1,385
- Age
- 2y ago

Loving Tan 2HR Express Self Tan Travel Size Kit Dark - Travel-Sized Self Tanner Self-Tanning Bronzing Mousse & Applicator Mitt Cruelty Free Naturally Derived DHA - 1.6 Fl Oz Mini Kit
- Price
- $27.82
- Rating
- 4.5/5
- Reviews
- 5,876
- Age
- 8mo ago

Bondi Sands Self Tanning Foam | Lightweight Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even Streak-Free Tan | 3.30 oz/100 mL
- Price
- $17.84
- Rating
- 4.4/5
- Reviews
- 2,426
- Age
- 7y ago

St.Tropez Self Tan Classic Mini Kit: Travel-Sized Bronzing Mousse and Tanning Applicator Mitt Even & Natural Vegan
- Price
- $19.00
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 2y ago

b.tan Travel Size Dark Self Tanner Kit | Get Tanned Mini Bundle - Dark Fake Tanning Mousse with Mitt Applicator 1 Hour Express Sunless Foam Best Fast Bronzing Glow Vegan Cruelty Free 3 Fl Oz
- Price
- $9.85
- Rating
- 4.2/5
- Reviews
- 482
- Age
- 4y ago
Trending
estimated 90-day click momentum
Loving Tan NEW 2 Hr Express Self Tanning Body Lotion Medium - Hydrating Natural-Looking Glow Sunless Self Tanner Streak-Free Dermatologist Tested Lightweight Vegan and Cruelty-Free - 3.3 fl oz
- Price
- $33.35
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 1y ago

Loving Tan Deluxe Self Tanning Bronzing Mousse Medium - Streak Free Professional Quality Sunless Tanning - Up to 5 Self Tanner Applications per Bottle Cruelty Free Naturally Derived DHA - 4 FL Oz
- Price
- $38.70
- Rating
- 4.5/5
- Reviews
- 1,880
- Age
- 13y ago

Tanning Lotion Self Tanner - USA Made with Natural & Organic Ingredients Travel Size Self Tan Lotion Non Toxic Gradual Tanning Moisturizer Sunless Tanner for Fake Tan for Women & Men
- Price
- $27.00
- Rating
- 4.3/5
- Reviews
- 839
- Age
- 2y ago

Loving Tan 2HR Express Self Tan Travel Size Kit Dark - Travel-Sized Self Tanner Self-Tanning Bronzing Mousse & Applicator Mitt Cruelty Free Naturally Derived DHA - 1.6 Fl Oz Mini Kit
- Price
- $27.82
- Rating
- 4.5/5
- Reviews
- 5,876
- Age
- 8mo ago

Loving Tan Deluxe Bronzing Mousse - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free (Mini Kit (Medium))
- Price
- $25.34
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago
Newest
by launch date
Loving Tan 2HR Express Self Tan Travel Size Kit Dark - Travel-Sized Self Tanner Self-Tanning Bronzing Mousse & Applicator Mitt Cruelty Free Naturally Derived DHA - 1.6 Fl Oz Mini Kit
- Price
- $27.82
- Rating
- 4.5/5
- Reviews
- 5,876
- Age
- 8mo ago

Loving Tan Deluxe Bronzing Mousse - Streak Free Natural looking Professional Strength Sunless Tanner - Up to 5 Self Tan Applications per Bottle Cruelty Free (Mini Kit (Medium))
- Price
- $25.34
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago

+ Lux Unfiltered Mini Golden Hour Set - Includes Best Sellers N32 Gradual Self Tanner Santal 1.7 fl oz & N12 Face Tanning Drops 0.27 fl oz - Trial Size Self Tanner - Vegan & Cruelty Free
- Price
- $31.45
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 1y ago

Tanologist Medium Mini Self Tan Water Clear Tanning Water Self Tanner Spray Streak-Free Tanning Mist Natural Bronzing No Fake Tan Smell Long Lasting Clean Ingredients 3.38 Fl Oz/100 ml Bottle
- Price
- $11.12
- Rating
- 4.3/5
- Reviews
- 266
- Age
- 1y ago

Tanologist Self-Tan Drops- Medium Bronzing Serum Customizable Face & Body Self Tanner for Moisturizer Gradual Body & Tanning Drops for a Sun-Kissed Glow Streak-Free Vegan Formula 0.5 fl oz
- Price
- $9.05
- Rating
- 4.1/5
- Reviews
- 1,299
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
47
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
4%
- St.Tropez38%
- Loving Tan32%
- Bondi Sands9%
- B.TAN8%
- L'Oreal Paris5%
- Tanologist4%
- Open — no brand owns it (3 brands, 4%)
Demand
Travel Size Self Tanner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.7×
Search terms
Top Travel Size Self Tanner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel size self tanner22K/yr
- travel self tanner14K/yr
- self tanner travel size8K/yr
- love tanning self tanner4K/yr
- loving tan travel size4K/yr
- mini self tanner4K/yr
- travel size tanning mousse3K/yr
- lounge tan3K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Size Self Tanner
We read the reviews and the return reasons for every product selling here.
“its much darker than this”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Size Self Tanner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









