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Travel Size Mousse

Pass

Travel Size Mousse scores 65 out of 100, a Pass. Shoppers spend an estimated $633K a year here, search demand grew +21.3% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$633K/yr632K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
42%top-5 click share · 20 brands · 91 sellers

Flapen Score

Travel Size Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Mousse is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Mousse 632K times last year and spent an estimated $633K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $633K a year.

Searches, last 12 months
632K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
8.6%
Market size, estimated
$633Ka year
Peak month
June2.5× the quietest month
Top search term
travel size mousse147K searches a year

02 · Price

A sale here is worth $11.60.

Listings sell for $11.60 on average, from $3.84 to $28.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $11.60 that is $12K to $15K a year per listing.

Average price
$11.60under the $15 to $100 sweet spot
Price range
$3.84–$28.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #63 within Foams. It carries 5,249 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#63in Foams
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
5,249per listing
Listings tracked
36

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Travel Size Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

91

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

26%

  • Brand 123%
  • Brand 219%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Travel Size Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Travel Size Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size mousse147K/yr
  • travel mousse69K/yr
  • travel size hair mousse66K/yr
  • travel size mousse for hair48K/yr
  • mousse travel size28K/yr
  • aveda travel size products33K/yr
  • travel size mousse for curly hair23K/yr
  • aveda phomollient styling foam28K/yr
  • travel hair mousse21K/yr
  • travel mousse for hair23K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Mousse

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
11%of negative reviews mention “Hair Related”
0.7%of orders come back
“cannot tell it made any difference in the texture, volume and appearance of my hair”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Travel Size Mousse questions

Answered from the same tracked data.