Is travel size mineral sunscreen profitable to sell on Amazon United States?

The niche generates $299K/yr across 8 tracked products. 90-day search growth is +83.4%. Flapen's verdict: Skip it (49/100).

How competitive is the travel size mineral sunscreen niche?

1 brands and 53 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in travel size mineral sunscreen?

Top complaints mined from reviews: Allergies, Color, Thickness. The return rate is 0.7%.

When does demand for travel size mineral sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.4× the quietest.

What does it cost to enter the travel size mineral sunscreen niche?

Listings span $7.51–$18.08; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 7,945 reviews — the moat a new listing must climb.

travel size mineral sunscreen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+83.4%

90-day search growth — must beat 0% to launch

Market size

Good$299K

$299K/yr · 140K searches

Avg price

Okay$11.59

avg listing price — sweet spot $15–$100

Price range

Okay$7.51–$18.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,944.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel size mineral sunscreen is a $299K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

travel size mineral sunscreen market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: $232K–$290K; units × avg price
Conversion rate: 18.5%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

BLUE LIZARD100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Open Trend

Top travel size mineral sunscreen search terms

blue lizard face sunscreen43K/yr +73.3%14.9% conv.
blue lizard sunscreen face15K/yr +146.6%15.6% conv.
blue lizard face12K/yr +171.2%15.9% conv.
mineral sunscreen travel size13K/yr +77.7%4.5% conv.
travel size mineral sunscreen13K/yr +50.2%4.2% conv.
blue lizard sunscreen for face9K/yr +197.6%17.2% conv.
blue lizard sunscreen travel size10K/yr +22.5%14.4% conv.
travel mineral sunscreen9K/yr +62.9%4.3% conv.
blue lizard sheer7K/yr +164.3%10.4% conv.
blue lizard sheer sunscreen6K/yr -30.4%10.1% conv.

All search terms

Top travel size mineral sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Lizard Sheer Face Mineral SPF 50 Sunscreen Lotion 100% Mineral Formula Blue Light Protection Lightweight Rubs In Smooth Nourishes and Hydrates Paraben-Free Fragrance-Free 1.7 fl oz

BLUE LIZARD$15.434.5★2,339 rev

BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide SPF 50+ Water Resistant UVA UVB Protection Easy to Apply Fragrance Free 0.5 Oz

BLUE LIZARD$7.514.6★15,700 rev

Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube

BLUE LIZARD$9.644.6★15,700 rev

Blue Lizard Sheer Mineral SPF 50 Sunscreen Lotion Zinc Oxide 100% Mineral Formula Rubs In Smooth Nourishes with Australian Desert Lime and Peach Paraben- free Fragrance-Free 3 fl oz

BLUE LIZARD$18.084.5★2,339 rev

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz

BLUE LIZARD$14.524.6★15,700 rev

Newest

by launch date

Blue Lizard Sheer Mineral SPF 50 Sunscreen Lotion Zinc Oxide 100% Mineral Formula Rubs In Smooth Nourishes with Australian Desert Lime and Peach Paraben- free Fragrance-Free 3 fl oz

BLUE LIZARD$18.082,339 rev

1y ago

BLUE LIZARD Mineral SPF 15 Lip Balm 3-Pack: Broad Spectrum Sun Protection Natural Coconut Flavor 8 Natural Oils Infused with Australian Kakadu Plum Rich in Vitamin C Vegan Each Tube 0.13 oz.

BLUE LIZARD$8.44841 rev

2y ago

Blue Lizard Sport Mineral SPF 50 Lotion Ideal for Athletes 100% Mineral Sunscreen Actives Fragrance-Free Paraben-Free Vegan 3.0 fl oz

BLUE LIZARD$10.60768 rev

5y ago

Blue Lizard Sheer Face Mineral SPF 50 Sunscreen Lotion 100% Mineral Formula Blue Light Protection Lightweight Rubs In Smooth Nourishes and Hydrates Paraben-Free Fragrance-Free 1.7 fl oz

BLUE LIZARD$15.432,339 rev

5y ago

Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube

BLUE LIZARD$9.6415,700 rev

6y ago

What buyers say about travel size mineral sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Suitability Combination Skin9%

“my skin is doing great”

Protection8%

“Excellent protection”

Ease Of Use6%

“Easy to put on”

Efficiency5%

“Does the job well”

Ease Of Application4%

“that blends well several moments after application”

Allergies4%

“Good for allergies”

Value For Money3%

“Good for the price”

Color3%

“Goes on really white”

Soft Feel3%

“Goes on Smooth”

What buyers complain about

Allergies14%

“Can cause rash”

Color11%

“Not even any pink to my face”

Thickness5%

“Too thick”

Oily/Greasy4%

“Unfortunately too greasy”

Sensitivity-Overall4%

“Not for sensitive skin”

Size-Overall3%

“Small bottle”

Value For Money3%

“Expensive”

Ease Of Application2%

“Difficult to apply :”

Moist/Dry2%

“Felt dry after awhile”

Adhesion/Stickiness2%

“I feel sticky”

Top return reasons

Size-Overall14%

Value For Money14%

Advertised Vs Actual Product12%

Ingredients-Overall6%

Color5%

Adhesion/Stickiness4%

Functionality-Overall4%

Thickness4%

Leak-Proof3%

Oily/Greasy3%

Common questions

Is travel size mineral sunscreen profitable to sell on Amazon United States?: The niche generates $299K/yr across 8 tracked products. 90-day search growth is +83.4%. Flapen's verdict: Skip it (49/100).
How competitive is the travel size mineral sunscreen niche?: 1 brands and 53 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in travel size mineral sunscreen?: Top complaints mined from reviews: Allergies, Color, Thickness. The return rate is 0.7%.
When does demand for travel size mineral sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.4× the quietest.
What does it cost to enter the travel size mineral sunscreen niche?: Listings span $7.51–$18.08; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 7,945 reviews — the moat a new listing must climb.