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Travel Size Makeup Remover

Fail

The top 5 brands take 100% of clicks, so Travel Size Makeup Remover is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$629K/yr542K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
89%top-5 click share · 4 brands · 70 sellers

Flapen Score

Travel Size Makeup Remover against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Makeup Remover is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Makeup Remover market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Makeup Remover 542K times last year and spent an estimated $629K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $629K a year.

Searches, last 12 months
542K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
15.9%
Market size, estimated
$629Ka year
Peak month
June1.8× the quietest month
Top search term
micellar water travel size88K searches a year

02 · Price

A sale here is worth $7.29.

Listings sell for $7.29 on average, from $1.99 to $13.65. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $7.29 that is $44K to $58K a year per listing.

Average price
$7.29under the $15 to $100 sweet spot
Price range
$1.99–$13.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$44K–$58K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Makeup Remover. It carries 31,341 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Makeup Remover
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
31,341per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Travel Size Makeup Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 223%
  • Brand 316%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Travel Size Makeup Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Travel Size Makeup Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • micellar water travel size88K/yr
  • travel makeup remover56K/yr
  • travel micellar water50K/yr
  • travel size makeup remover48K/yr
  • travel size micellar water50K/yr
  • mini micellar water42K/yr
  • makeup remover travel size23K/yr
  • mini makeup remover22K/yr
  • garnier micellar water travel size24K/yr
  • micellar water mini19K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Makeup Remover

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Cleaning”
9%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Tiny bottle”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Size Makeup Remover questions

Answered from the same tracked data.