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Travel Size Makeup Brushes

Fail

Shoppers spend an estimated $55K a year here, so Travel Size Makeup Brushes is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$55K/yr158K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
38%top-5 click share · 24 brands · 167 sellers

Flapen Score

Travel Size Makeup Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Makeup Brushes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Makeup Brushes 158K times last year and spent an estimated $55K. The top 5 brands take 75% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.0%
Market size, estimated
$55Ka year
Peak month
December1.3× the quietest month
Top search term
travel size makeup brushes54K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $1.00 to $27.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.44 that is $1K to $3K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$1.00–$27.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #149 within Makeup Brushes & Tools. It carries 8,052 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#149in Makeup Brushes & Tools
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
8,052per listing
Listings tracked
46

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Travel Size Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

167

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

38%

Top 20: 78%

Open market

25%

  • Brand 136%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Travel Size Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Travel Size Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size makeup brushes54K/yr
  • travel brush set23K/yr
  • travel brushes makeup24K/yr
  • real techniques travel brush set15K/yr
  • real techniques mini brush set8K/yr
  • short makeup brushes5K/yr
  • real techniques mini6K/yr
  • travel makeup brushes with case6K/yr
  • real techniques mini brush4K/yr
  • real techniques brush set mini5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Makeup Brushes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Not as good of quality as I was hoping for”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Size Makeup Brushes questions

Answered from the same tracked data.