travel size lotion for men
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.48–$21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,015.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, travel size lotion for men is a $51K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
travel size lotion for men market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $48K–$57K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
95
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
20%
- Dove31%
- Gold Bond15%
- Old Spice12%
- Jergens8%
- Aveeno8%
- Palmer's7%
Demand
Weekly Amazon search volume, last 30 weeks — -7.5% search growth over the last 90 days.Top travel size lotion for men search terms
- travel size lotion for men18K/yr
- mens travel lotion9K/yr
- travel lotion for men8K/yr
- mens lotion travel size9K/yr
- lotion for men travel size4K/yr
Top travel size lotion for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each
Dove$5.434.6★3,913 rev
Old Spice Body Lotion for all skin types Travel Size 24/7 Lightweight Moisturization with Amazing Scent for Face Hand and Body Swagger Scent of Cedarwood Instant Absorption 3oz
Old Spice$4.674.6★249 rev
Gold Bond Mens Essentials Everyday Moisture Daily Body & Hand Cream 6.5 oz. With Vitamin C
Gold Bond$6.624.7★2,972 rev
Aveeno Daily Moisturizing Body Lotion Gentle Lotion Nourishes Dry Skin with Moisture Sooth-ing Prebiotic Oat Fragrance-Free Non-Comedogenic Travel-Size 2.5 fl. oz 3 Pack
Aveeno$10.084.7★15,251 rev
Palmers Cocoa Butter Formula Mens 3-in-1 Fast Absorbing Face & Body Lotion 8.5 oz.
Palmer's$5.444.7★2,240 rev
Newest
by launch date
Boldly Basic Fragrance Free Lotion - Travel Size Moisturizer (2.5 oz)
Boldly Basic$9.51257 rev
Old Spice Body Lotion for all skin types Travel Size 24/7 Lightweight Moisturization with Amazing Scent for Face Hand and Body Swagger Scent of Cedarwood Instant Absorption 3oz
Old Spice$4.67249 rev
Viking Revolution Sandalwood Body Lotion for Men Mens Lotion for Dry Skin with Shea Butter Hyaluronic Acid and Vitamin B5 Nourishing Mens Body Lotion for Hydrated and Smooth Skin (8oz 1 Pack)
Viking Revolution$9.52876 rev
eos 24H Moisture Travel Body Lotion- Vanilla Cashmere Travel Size Essential Toiletries Mini Body Lotion For Dry Skin 2.5 fl oz
eos$3.895,142 rev
Jack Black Jackzen Renewing Body Lotion for Men 3 oz Earthy Fragrance Mens Lotion for Extremely Dry Skin Mens Travel Size Body Moisturizer for Dry Skin Fast-Absorbing Hydration Gifts for Men
Jack Black$11.80112 rev
Trending
90-day click momentumBoldly Basic Fragrance Free Lotion - Travel Size Moisturizer (2.5 oz)
Boldly Basic$9.514.5★
Vaseline All Purpose Cream Cocoa Glow with Pure Cocoa Butter 4-Pack 1.41 FL Oz Each 4 Tubes
Vaseline$5.404.7★
Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each
Dove$5.434.6★
Salt & Stone Body Lotion for Women & Men | Santal & Vetiver | Hydrates Nourishes & Softens Skin | Restores Dry Skin | Fast-Absorbing | Cruelty-Free & Vegan | 3.4 fl oz
Salt & Stone$19.674.2★
Gold Bond Mens Essentials Everyday Moisture Daily Body & Hand Cream 6.5 oz. With Vitamin C
Gold Bond$6.624.7★
What buyers say about travel size lotion for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Good moisturizer”
“Convenient carry size”
“Quality of the product is consistent”
“Nice and smooth”
“Low price”
“Its absorbent”
“Goodbye Dry Skin”
“Works well”
“Came exactly as pictured”
What buyers complain about
“Smell too strong”
“Small in size”
“Does not moisturize”
“Not as thick as I thought it would be”
“Not worth it”
“allergic reaction”
“I was expecting it to be more greasy”
“False advertisement”
“This stuff isn't sticky like all the others I've tried”
“it doesn't last”
Top return reasons
Common questions
- Is travel size lotion for men profitable to sell on Amazon United States?
- The niche generates $51K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the travel size lotion for men niche?
- 13 brands and 95 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in travel size lotion for men?
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.4%.
- What does it cost to enter the travel size lotion for men niche?
- Listings span $3.48–$21.93; the average listing price is $9.58 (sweet spot $15–$100). The average incumbent carries 11,015 reviews — the moat a new listing must climb.