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Travel Size Lotion for Men

Fail

Shoppers spend an estimated $51K a year here, so Travel Size Lotion for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$51K/yr48K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
59%top-5 click share · 13 brands · 95 sellers

Flapen Score

Travel Size Lotion for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Lotion for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Lotion for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Lotion for Men 48K times last year and spent an estimated $51K. The top 5 brands take 73% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
11.2%
Market size, estimated
$51Ka year
Top search term
travel size lotion for men18K searches a year

02 · Price

A sale here is worth $9.58.

Listings sell for $9.58 on average, from $3.48 to $21.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.58 that is $958 to $2K a year per listing.

Average price
$9.58under the $15 to $100 sweet spot
Price range
$3.48–$21.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$958–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Creams. It carries 11,015 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#239in Creams
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
11,015per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Travel Size Lotion for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

95

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

20%

  • Brand 131%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Travel Size Lotion for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Search terms

Top Travel Size Lotion for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size lotion for men18K/yr
  • mens travel lotion9K/yr
  • travel lotion for men8K/yr
  • mens lotion travel size9K/yr
  • lotion for men travel size4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Lotion for Men

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.4%of orders come back
“Smell too strong”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Size Lotion for Men questions

Answered from the same tracked data.