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Travel Size Lotion Bulk

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -4.9% this quarter, so Travel Size Lotion Bulk is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$239K/yr368K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
37%top-5 click share · 24 brands · 65 sellers

Flapen Score

Travel Size Lotion Bulk against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Lotion Bulk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Lotion Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Lotion Bulk 368K times last year and spent an estimated $239K. The top 5 brands take 46% of clicks. Demand peaks in May–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
3.5%
Market size, estimated
$239Ka year
Peak month
May3.7× the quietest month
Top search term
bulk lotion95K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $5.35 to $36.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $18.63 that is $5K to $9K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$5.35–$36.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #267 within Foot & Hand Care. It carries 3,450 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#267in Foot & Hand Care
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,450per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Travel Size Lotion Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$10K$19K$29K$38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

65

Top-5 brand share

46%

Top 20: 96%

Top-5 click share

37%

Top 20: 75%

Open market

48%

  • Jergens12%
  • KIYTARBOO10%
  • Curel9%
  • CRISTALBOX8%
  • Layhomo7%
  • VESPRO7%

Demand

Travel Size Lotion Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Travel Size Lotion Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulk lotion95K/yr
  • bulk hand cream42K/yr
  • mini hand lotion bulk35K/yr
  • mini hand cream bulk20K/yr
  • lotion in bulk18K/yr
  • bulk lotions for gifts19K/yr
  • mini lotions bulk16K/yr
  • bulk mini lotion16K/yr
  • lotions bulk14K/yr
  • mini hand lotions for gifts bulk13K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Lotion Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%−0.04

Smell is unpleasant

No scent

Aroma is very weak

Moist/Dry13%−0.05

does not moisturize

Not moisturizing

NOT MOISTURIZING

Size-Overall9%+0.56

The tubes are too small

Smaller than expected

bottles are very small

Quality-Overall5%+0.14

Junk product

you could tell it was low quality

Bad quality

Dilute/Watery3%−0.02

Extremely watery

it was just a little too watery for my liking

It is more watery than expected

Love

Smell25%−0.04

fragrance free

Light scent

refreshing fragrance

Gifting Purpose15%+2.17

Great Gift

Great for gifting

Great gift

Value For Money9%+0.54

Great Value

Great deal

Not expensive

Quality-Overall8%+0.14

Very good quality lotion

Excellent Product

Its a reliable, high-quality moisturizer that consistently delivers on its promise of a healthy, radiant glow

Moist/Dry8%−0.05

Great moisturizer

Very moisturizing

Great moisturizer

Return

0.9% Return rate 48% Fixable by listing

Size-Overall30%▇█▆▇▇█

The tubes are too small

Smaller than expected

bottles are very small

Smell21%▇▆█▇▇▆

Smell is unpleasant

No scent

Aroma is very weak

Advertised Vs Actual Product12%▇▇█▆▇▆
Value For Money7%▅▄▆▅▇█

Waste of money

Not worth it

Not worth the cost

Moist/Dry5%██▆▅▆▇

does not moisturize

Not moisturizing

NOT MOISTURIZING

FAQ

Common Travel Size Lotion Bulk questions

Answered from the same tracked data.