travel size lotion
Worth a lookShows low returns (0.4%), but a deep review moat (18,180 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good$636K$636K/yr · 978K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$2.00–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,179.94avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel size lotion is a $636K/yr Amazon United States market (978K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
travel size lotion market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- $547K–$729K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
157
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
26%
- eos27%
- Jergens17%
- Vaseline13%
- Aveeno6%
- Hempz6%
- Johnson's Baby5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top travel size lotion search terms
- travel size lotion434K/yr
- hand lotion pump133K/yr
- travel size lotion for women77K/yr
- mini lotions62K/yr
- hand lotion for bathroom28K/yr
- hand lotion with pump26K/yr
- jergens travel size lotion23K/yr
- jergens lotion travel size18K/yr
- hand cream pump31K/yr
- vaseline cocoa glow20K/yr
Top travel size lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos 24H Moisture Travel Body Lotion- Vanilla Cashmere Travel Size Essential Toiletries Mini Body Lotion For Dry Skin 2.5 fl oz
eos$3.894.8★5,142 rev
Jergens Ultra Healing Lotion for Dry Skin Moisturizer 3 Fl Oz 3 Pack
Jergens$6.944.8★45,431 rev
Vaseline All Purpose Cream Cocoa Glow with Pure Cocoa Butter 4-Pack 1.41 FL Oz Each 4 Tubes
Vaseline$5.404.7★1,446 rev
eos 24H Moisture Travel Body Lotion- Fresh & Cozy Travel Size Essential Toiletries Mini Body Lotion 2.5 fl oz
eos$3.864.8★5,142 rev
Aveeno Daily Moisturizing Body Lotion Gentle Lotion Nourishes Dry Skin with Moisture Sooth-ing Prebiotic Oat Fragrance-Free Non-Comedogenic Travel-Size 2.5 fl. oz 3 Pack
Aveeno$10.084.7★15,251 rev
Newest
by launch date
Hempz Mini Moisturizer Set Hydrating Lotion Kit for Body and Hands Beauty Actives Variety 4 pack Travel Friendly 2.25 oz
Hempz$17.34208 rev
Hempz Mini Moisturizer Kit Everyday Hydrating Lotion Variety 4-pack Travel Body Lotion Hand Cream Set 2.25 oz
Hempz$17.08208 rev
Vaseline Travel Essentials All Purpose Cream Cocoa Glow 2-Pack Hand & Body Lotion for Extremely Dry Skin 1.41 Oz Ea
Vaseline$7.9824 rev
eos 24H Moisture Travel Body Lotion- Fresh & Cozy Travel Size Essential Toiletries Mini Body Lotion 2.5 fl oz
eos$3.865,142 rev
Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion for Extra Dry Skin Use After Washing Hands HYDRALUCENCE blend Vitamins C E B5 1 Fl Oz (Pack of 2)
Jergens$6.41489 rev
Trending
90-day click momentumHempz Mini Moisturizer Set Hydrating Lotion Kit for Body and Hands Beauty Actives Variety 4 pack Travel Friendly 2.25 oz
Hempz$17.344.8★
Hempz Mini Moisturizer Kit Everyday Hydrating Lotion Variety 4-pack Travel Body Lotion Hand Cream Set 2.25 oz
Hempz$17.084.8★
Hempz Mini Whipped Vanilla & Coconut Cream Body & Hand Lotion 2.25 oz.
Hempz$5.714.7★
Vaseline Travel Essentials All Purpose Cream Cocoa Glow 2-Pack Hand & Body Lotion for Extremely Dry Skin 1.41 Oz Ea
Vaseline$7.984.6★
Nivea Smooth Sensation Body Lotion 2.5 Fl. Oz. (Pack of 2)
NIVEA$8.894.7★
What buyers say about travel size lotion
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Very hydrating”
“Makes my skin so soft”
“Fits I”
“Quality lotion”
“Great value”
“Glowing skin”
“This works well for dry skin”
“PERFECT FOR SENSITIVE SKIN”
“Very absorbent”
What buyers complain about
“Overpowering scent”
“NOT MOISTURIZING”
“I realized it was a really small bottle”
“Too greasy”
“Irritates skin”
“The cream is thick”
“Pump defective”
“I received this item used”
“Not worth it”
“now it leaves a sticky feeling”
Top return reasons
Common questions
- Is travel size lotion profitable to sell on Amazon United States?
- The niche generates $636K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the travel size lotion niche?
- 17 brands and 157 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in travel size lotion?
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.4%.
- When does demand for travel size lotion peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the travel size lotion niche?
- Listings span $2.00–$30.85; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 18,180 reviews — the moat a new listing must climb.