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Travel Size Lotion

Maybe

An estimated 0.4% of orders come back. But the average product has 18,180 reviews to catch up to, so Travel Size Lotion is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$636K/yr978K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
49%top-5 click share · 17 brands · 157 sellers

Flapen Score

Travel Size Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Lotion is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Lotion 978K times last year and spent an estimated $636K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.

Searches, last 12 months
978K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
7.1%
Market size, estimated
$636Ka year
Peak month
August1.9× the quietest month
Top search term
travel size lotion434K searches a year

02 · Price

A sale here is worth $9.11.

Listings sell for $9.11 on average, from $2.00 to $30.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $9.11 that is $11K to $14K a year per listing.

Average price
$9.11under the $15 to $100 sweet spot
Price range
$2.00–$30.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Lotions. It carries 18,180 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Lotions
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
18,180per listing
Listings tracked
31

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Travel Size Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

157

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

26%

  • Brand 127%
  • Brand 217%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Travel Size Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Travel Size Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size lotion434K/yr
  • hand lotion pump133K/yr
  • travel size lotion for women77K/yr
  • mini lotions62K/yr
  • hand lotion for bathroom28K/yr
  • hand lotion with pump26K/yr
  • jergens travel size lotion23K/yr
  • jergens lotion travel size18K/yr
  • hand cream pump31K/yr
  • vaseline cocoa glow20K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Lotion

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.4%of orders come back
“Overpowering scent”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Size Lotion questions

Answered from the same tracked data.