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Travel Size Lotion

Maybe

Returns run at only 0.4% of orders. But the average product has 18,180 reviews to catch up to, so Travel Size Lotion is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$636K/yr978K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
49%top-5 click share · 17 brands · 157 sellers

Flapen Score

Travel Size Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Lotion is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Lotion market on Amazon at a glance

Travel Size Lotion is a $636K a year market on Amazon United States, with 978K searches a year. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 978K times a year and 7.1% buy. Search demand moved -5.8% in 90 days, so the $636K a year market is softening.

Search volume
978K
Search growth, 90 days
-5.8%
Conversion
7.1%
Market size
$636K

02 · Money

The money is there.

Shoppers bought 60K to 80K units at $9.11 on average, 1,250 to 1,500 per product. Units times price is $547K to $729K a year.

Units sold
60K–80K
Units per product
1,250–1,500
Average price
$9.11
Units × price
$547K–$729K

03 · Shelf

Brands here are established.

The average listing ranks #132. 100% of listings ship Prime. 74% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 65 months.

Average BSR
#132
Prime
100%
Sponsored
74%
Out of stock
0.0%
Average brand age
65 months

Products

Top Travel Size Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$32K$64K$95K$127K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

157

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

26%

  • eos27%
  • Jergens17%
  • Vaseline13%
  • Aveeno6%
  • Hempz6%
  • Johnson's Baby5%

Demand

Travel Size Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Travel Size Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size lotion434K/yr
  • hand lotion pump133K/yr
  • travel size lotion for women77K/yr
  • mini lotions62K/yr
  • hand lotion for bathroom28K/yr
  • hand lotion with pump26K/yr
  • jergens travel size lotion23K/yr
  • jergens lotion travel size18K/yr
  • hand cream pump31K/yr
  • vaseline cocoa glow20K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%−0.01

Overpowering scent

Not fragrance free

Bad smell

Moist/Dry8%+1.12

NOT MOISTURIZING

does not moisturize

Not moisturizing

Size-Overall7%+0.43

I realized it was a really small bottle

Really small

Small tubes

Oily/Greasy5%−0.02

Too greasy

too greasy

Its greasy

Allergies4%−0.02

Irritates skin

allergic reaction

ALLERGIC REACTION

Love

Smell28%−0.01

fragrance free

smells clean

Light fragrance

Moist/Dry15%+1.12

Very hydrating

Good moisturizer

Super hydrating

Soft Feel7%

Makes my skin so soft

Silky soft

Smooth and creamy

Size-Overall6%+0.43

Fits I

fits in my bag great

Convenient size

Quality-Overall6%+0.48

Quality lotion

Excellent Product

Very good quality hand lotion

Return

0.4% Return rate 23% Fixable by listing

Smell27%█▇▇▇▇▇

Overpowering scent

Not fragrance free

Bad smell

Size-Overall11%▇█▇▆▆▅

I realized it was a really small bottle

Really small

Small tubes

Leak-Proof10%▄▄▆▆▇█
Motor Power9%▇▇▇█▇█

Pump defective

Came with the pump broken

Pump does not work

Advertised Vs Actual Product8%▇█▇▇▆▆

FAQ

Common Travel Size Lotion questions

Answered from the same tracked data.