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Travel Size Hairspray

Pass

Travel Size Hairspray scores 65 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +13.9% this quarter, and returns run at 0.4% of orders.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$1.9M/yr2.3M searches / yr
90-day growth
+13.9%search demand this quarter
Competition
41%top-5 click share · 18 brands · 116 sellers

Flapen Score

Travel Size Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Hairspray is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Hairspray 2.3M times last year and spent an estimated $1.9M. The top 5 brands take 69% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
7.7%
Market size, estimated
$1.9Ma year
Peak month
May2.0× the quietest month
Top search term
travel hairspray591K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $2.83 to $24.62. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $10.80 that is $43K to $54K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$2.83–$24.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
$43K–$54K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #108 within Hair Sprays. It carries 8,955 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
4.2%
Average rank
#108in Hair Sprays
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
8,955per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Travel Size Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$75K$150K$225K$300K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

116

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

24%

  • Kenra21%
  • TRESemmé16%
  • SexyHair14%
  • Sebastian9%
  • Moroccanoil9%
  • Unilever8%

Demand

Travel Size Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Travel Size Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel hairspray591K/yr
  • travel size hairspray536K/yr
  • travel size hair products203K/yr
  • travel size hair spray156K/yr
  • travel hair spray152K/yr
  • hairspray travel size97K/yr
  • hair spray travel size93K/yr
  • mini hair spray94K/yr
  • mini hairspray59K/yr
  • hair spray travel48K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Hairspray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.07

It's a VERY small container

Large

Really small

Value For Money12%−0.03

Not worth the cost

Too expensive

Expensive

Smell12%

odd scent

Awful smell

Too strong a scent

Hair Related8%−0.09

Doesn't hold my hair

Makes hair feel terrible

This did not hold my hair into place at all

Functionality-Overall7%−0.10

Didn't work as shown for me

Did not work well

Didn't work for me

Love

Smell16%

Simple fragrance

Great Scent

Great fragrance

Quality-Overall11%+0.84

Excellent product

Overall, it's a reliable product that consistently delivers great results, which is why I've continued to buy it year after year

Product works fairly well

Hair Styling10%+1.37

it will continue to be my go to for beautiful curls

Holds style

hold her curls well

Value For Money8%−0.03

Great value for the money

Best value

Great Deal

Size-Overall6%−0.07

Just the right size for a week vacation

Great size

like the travel size for ease of use

Return

0.4% Return rate 35% Fixable by listing

Smell16%▅▆▆▇▇█

odd scent

Awful smell

Too strong a scent

Size-Overall15%███▆▇▆

It's a VERY small container

Large

Really small

Advertised Vs Actual Product12%▇█▇▇▆▆

NOT AS DESCRIBED

False advertisement

Product is not as advertised

Functionality-Overall12%█▆▇▆▆▆

Didn't work as shown for me

Did not work well

Didn't work for me

Product Condition7%█▆▄▇▇▆

FAQ

Common Travel Size Hairspray questions

Answered from the same tracked data.