Travel Size Hair Mask

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

721K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

9.7%

Market size, estimated

$2.2Ma year

Peak month

December3.3× the quietest month

Top search term

amika hair mask368K searches a year

Listings sell for $31.58 on average, from $19.61 to $42.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At $31.58 that is $395K to $474K a year per listing.

Average price

$31.58inside the $15 to $100 sweet spot

Price range

$19.61–$42.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

12,500–15,000

Revenue per listing a year

$395K–$474K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Hair Masks. It carries 4,669 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Hair Masks

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,669per listing

Listings tracked

5

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months