travel size hair mask
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 721K searches
Avg price
Incredible$31.58avg listing price — sweet spot $15–$100
Price range
Incredible$19.61–$42.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,668.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, travel size hair mask is a $2.2M/yr Amazon United States market (721K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
travel size hair mask market data
- Units sold / yr
- 60K–80K
- avg 12,500–15,000/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amika100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top travel size hair mask search terms
- amika hair mask368K/yr
- amika soulfood nourishing hair mask96K/yr
- amika mask42K/yr
- amika soulfood39K/yr
- amika soulfood nourishing mask20K/yr
- amika deep conditioner18K/yr
- hair mask amika19K/yr
- travel size hair mask12K/yr
- hair mask travel size13K/yr
- travel hair mask10K/yr
Top travel size hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika soulfood nourishing mask 250ml
Amika$31.664.7★8,264 rev
amika soulfood nourishing mask 100ml
Amika$19.614.7★8,264 rev
amika the kure intense strength repair mask 250ml
Amika$40.784.6★2,956 rev
amika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration
Amika$42.164.6★904 rev
amika the kure intense strength repair mask 100ml
Amika$23.704.6★2,956 rev
Newest
by launch dateamika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration
Amika$42.16904 rev
amika soulfood nourishing mask 100ml
Amika$19.618,264 rev
amika the kure intense strength repair mask 100ml
Amika$23.702,956 rev
amika the kure intense strength repair mask 250ml
Amika$40.782,956 rev
amika soulfood nourishing mask 250ml
Amika$31.668,264 rev
Trending
90-day click momentumamika soulfood nourishing mask 100ml
Amika$19.614.7★
amika soulfood nourishing mask 250ml
Amika$31.664.7★
amika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration
Amika$42.164.6★
amika the kure intense strength repair mask 100ml
Amika$23.704.6★
amika the kure intense strength repair mask 250ml
Amika$40.784.6★
What buyers say about travel size hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“It smells heavenly”
“Soft hair”
“Super moisturizing”
“Good quality”
“Worth it”
“untangles your hair so smoothly”
“It saved my hair”
“My favorite hair mask”
“shiny for days”
“This left my hair SO soft and smooth, without weighing it down or leaving it greasy”
What buyers complain about
“Too expensive”
“it got dry too quickly”
“A cheap substance in the right container”
“it honestly made my hair feel worse”
“Avoid if you're sensitive to chemical scents”
“I didnt notice any benefits or changes to my hair after using it”
“Not for gray hair”
“Didn't work”
“this mask gave me blotchy red skin”
“Its tiny maybe a use”
Top return reasons
Common questions
- Is travel size hair mask profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 5 tracked products. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the travel size hair mask niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in travel size hair mask?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.9%.
- When does demand for travel size hair mask peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the travel size hair mask niche?
- Listings span $19.61–$42.16; the average listing price is $31.58 (sweet spot $15–$100). The average incumbent carries 4,669 reviews — the moat a new listing must climb.