Travel Size Hair Mask

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

721K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

9.7%

Market size, estimated

$2.2Ma year

Peak month

December3.3× the quietest month

Top search term

amika hair mask368K searches a year

Listings sell for $31.58 on average, from $19.61 to $42.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At $31.58 that is $395K to $474K a year per listing.

Average price

$31.58inside the $15 to $100 sweet spot

Price range

$19.61–$42.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

12,500–15,000

Revenue per listing a year

$395K–$474K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Hair Masks. It carries 4,669 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Hair Masks

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,669per listing

Listings tracked

5

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months