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Travel Size Hair Gel

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 90% of clicks, so Travel Size Hair Gel is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$695K/yr458K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
67%top-5 click share · 10 brands · 83 sellers

Flapen Score

Travel Size Hair Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Hair Gel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Hair Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Hair Gel 458K times last year and spent an estimated $695K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
11.1%
Market size, estimated
$695Ka year
Peak month
May1.9× the quietest month
Top search term
tresemme hair gel112K searches a year

02 · Price

A sale here is worth $13.65.

Listings sell for $13.65 on average, from $3.59 to $38.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $13.65 that is $27K to $34K a year per listing.

Average price
$13.65under the $15 to $100 sweet spot
Price range
$3.59–$38.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$27K–$34K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Gels. It carries 4,438 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Gels
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,438per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
86 months

Products

Top Travel Size Hair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

83

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 166%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 8%)

Demand

Travel Size Hair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Travel Size Hair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tresemme hair gel112K/yr
  • travel size hair gel80K/yr
  • travel hair gel47K/yr
  • hair gel travel size32K/yr
  • travel size gel27K/yr
  • tresemme gel28K/yr
  • travel gel17K/yr
  • mini hair gel20K/yr
  • travel gel for hair10K/yr
  • mini gel10K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Hair Gel

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Was surprise how small the little tubes are”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Travel Size Hair Gel questions

Answered from the same tracked data.