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travel size dove soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 40Conversion 56Competition 7Returns 99Price range 57Avg price 44Brand share 0Review moat 16Quality gap 16

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Good$1.61–$32.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.25

avg listing price — sweet spot $15–$100

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad20,717.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$40K

$40K/yr · 75K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel size dove soap is a $40K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 31/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

travel size dove soap market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
$68K–$90K
units × avg price
Conversion rate
4.7%
Avg BSR
#75
Page quality
0%
Prime
100%
Sponsored
43%
Out of stock
0.0%
Avg brand age
49 months
Avg seller age
135 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

143

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Dove100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +12.2% search growth over the last 90 days.
3K2KPrime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Top travel size dove soap search terms

  • travel size dove soap15K/yr
  • mini dove soap bars19K/yr
  • travel dove soap11K/yr
  • dove travel soap9K/yr
  • dove soap travel size6K/yr
  • mini dove soap bars travel size4K/yr
  • dove mini soap bars6K/yr
  • mini dove soap4K/yr
All search terms

Top travel size dove soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$6K30%$12K45%$18K60%$24K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about travel size dove soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“clean scent”

Value For Money13%

“Good deal”

Soft Feel12%

“Makes your skin so soft”

Quality-Overall10%

“Quality soap”

Moist/Dry6%

“Great for very dry skin”

Size-Overall6%

“The bar is big enough it fits your hand”

Suitability Dry Skin5%

“my skin doesn't feel as tight after I dry off”

Cleansing4%

“Nice and clean”

Suitability Combination Skin4%

“Perfect for my sensitive skin”

Lather3%

“Lathers smoothly”

What buyers complain about

Smell21%

“No scent”

Size-Overall20%

“Bars are smaller”

Sensitivity-Overall7%

“This is not what I expect from a sensitive-skin product”

Advertised Vs Actual Product6%

“not honestly advertised”

Allergies5%

“so maybe I developed a sensitivity or allergy”

Value For Money5%

“Better price”

Moist/Dry3%

“it doesn't moisturize very well”

Adhesion/Stickiness2%

“it just seems like it doesnt rub in very well”

Lather2%

“It doesnt seem to lather as much as other soaps”

Suitability Dry Skin2%

“It made my skin dry”

Top return reasons

Smell34%
Size-Overall22%
Value For Money17%
Advertised Vs Actual Product12%
Sensitivity-Overall2%
Defective Material/Parts2%
Leak-Proof1%
Moist/Dry1%
Product Condition1%
Quality-Overall1%

Common questions

Is travel size dove soap profitable to sell on Amazon United States?
The niche generates $40K/yr across 7 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (31/100).
How competitive is the travel size dove soap niche?
1 brands and 143 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in travel size dove soap?
Top complaints mined from reviews: Smell, Size-Overall, Sensitivity-Overall. The return rate is 0.2%.
When does demand for travel size dove soap peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the travel size dove soap niche?
Listings span $1.61–$32.45; the average listing price is $11.25 (sweet spot $15–$100). The average incumbent carries 20,717 reviews — the moat a new listing must climb.