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Travel Size Dove Soap

Fail

The top 5 brands take 100% of clicks, so Travel Size Dove Soap is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$40K/yr75K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
92%top-5 click share · 1 brands · 143 sellers

Flapen Score

Travel Size Dove Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Dove Soap is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Dove Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Dove Soap 75K times last year and spent an estimated $40K. One brand takes every click. Demand peaks in Jan. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
4.7%
Market size, estimated
$40Ka year
Peak month
January1.7× the quietest month
Top search term
travel size dove soap15K searches a year

02 · Price

A sale here is worth $11.25.

Listings sell for $11.25 on average, from $1.61 to $32.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $11.25 that is $8K to $11K a year per listing.

Average price
$11.25under the $15 to $100 sweet spot
Price range
$1.61–$32.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Cleansers. It carries 20,717 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Cleansers
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
20,717per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Travel Size Dove Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

143

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Travel Size Dove Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Travel Size Dove Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size dove soap15K/yr
  • mini dove soap bars19K/yr
  • travel dove soap11K/yr
  • dove travel soap9K/yr
  • dove soap travel size6K/yr
  • mini dove soap bars travel size4K/yr
  • dove mini soap bars6K/yr
  • mini dove soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Dove Soap

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.2%of orders come back
“No scent”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Travel Size Dove Soap questions

Answered from the same tracked data.