Is travel size dove body wash profitable to sell on Amazon United States?

The niche generates $275K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (48/100).

How competitive is the travel size dove body wash niche?

6 brands and 51 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in travel size dove body wash?

Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for travel size dove body wash peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the travel size dove body wash niche?

Listings span $1.51–$46.25; the average listing price is $11.20 (sweet spot $15–$100). The average incumbent carries 7,352 reviews — the moat a new listing must climb.

travel size dove body wash

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$1.51–$46.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+28.6%

90-day search growth — must beat 0% to launch

Market size

Good$275K

$275K/yr · 297K searches

Avg price

Okay$11.20

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,351.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel size dove body wash is a $275K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

travel size dove body wash market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $336K–$448K; units × avg price
Conversion rate: 8.3%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 1.9%
Avg brand age: 48 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Dove61%
Convenience Kits International14%
TREKTOTE12%
DOVE MEN + CARE6%
eos4%
Aveeno3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top travel size dove body wash search terms

dove travel size toiletries48K/yr +17.7%3.1% conv.
travel size dove body wash37K/yr +32.4%3.6% conv.
dove body wash travel size36K/yr +33.8%4.1% conv.
dove travel size body wash30K/yr +34.8%3.9% conv.
travel dove body wash22K/yr +25.7%4.8% conv.
dove travel size19K/yr +29.3%2.1% conv.
travel size dove17K/yr +20.6%2.8% conv.
dove travel body wash9K/yr +29.0%4.8% conv.
dove body wash travel9K/yr +46.5%5.5% conv.
dove travel8K/yr +17.5%3.1% conv.

All search terms

Top travel size dove body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisturizing Skin Cleanser with No Sulfates No Parabens 3 oz

Dove$2.004.7★3,184 rev

Convenience Kits International Womens 10pc Kit featuring Dove

Convenience Kits International$19.514.4★35 rev

Dove Travel Essentials Shampoo and Conditioner Set Dove Nutritive Solutions Intensive Repair for Damaged Hair 3 Oz Ea

Dove$9.084.7★570 rev

Dove Men+Care Refreshing Extra Fresh with 24-Hour Nourishing Micromoisture Technology Body Wash for Men 3 oz

DOVE MEN + CARE$2.014.6★891 rev

Dove Travel Essentials Body Wash Variety 2-Pack Exfoliating Glow Recharge with 3% Skin-Brightening Vitamin C Serum and Oat Milk & Berry Brle 3 Oz Ea

Dove$10.124.4★6 rev

Newest

by launch date

Convenience Kits International Womens 10pc Kit featuring Dove

Convenience Kits International$19.5135 rev

6mo ago

Dove Travel Essentials Body Wash Variety 2-Pack Exfoliating Glow Recharge with 3% Skin-Brightening Vitamin C Serum and Oat Milk & Berry Brle 3 Oz Ea

Dove$10.126 rev

7mo ago

Dove 24hr Lotion Body Wash Indulge Warm Vanilla & Sweet Cream 20 oz | Moisturizing body wash with MicroMoisture for silky-soft skin

Dove$7.68801 rev

8mo ago

Dove Deep Moisture Body Wash 24-Pack Travel Essentials 3 Oz Ea

Dove$46.253,184 rev

10mo ago

TrekTote 12-Piece Womens Travel Toiletry Kit Premium Brand-Name Shampoo Conditioner Body Wash & Deodorant TSA Approved Travel Size Set with Clear Cosmetic Bag

TREKTOTE$8.61436 rev

1y ago

What buyers say about travel size dove body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Good scent”

Quality-Overall9%

“The little case was nice quality”

Soft Feel8%

“Silky Smooth”

Size-Overall8%

“Great size”

Value For Money8%

“Good value”

Moist/Dry6%

“Gentle & Moisturizing”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“As advertised”

Lather3%

“Doesn't irritate skin and lathers nicely”

Suitability Dry Skin3%

“It really helped my dry skin”

What buyers complain about

Smell23%

“Smells weird”

Size-Overall18%

“Very small bottles”

Advertised Vs Actual Product6%

“Not as described”

Value For Money6%

“A little pricey”

Allergies4%

“caused an allergic reaction”

Quality-Overall4%

“Needs some higher quality products”

Leak-Proof4%

“the bottle did leak a little”

Ease Of Use2%

“unable to remove”

Sensitivity-Overall2%

“Not For Sensitive Skin”

Motor Power2%

“Pump did not work”

Top return reasons

Size-Overall28%

Leak-Proof19%

Smell15%

Advertised Vs Actual Product12%

Motor Power8%

Value For Money6%

Defective Material/Parts2%

Product Condition2%

Quality-Overall1%

Sensitivity-Overall1%

Common questions

Is travel size dove body wash profitable to sell on Amazon United States?: The niche generates $275K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (48/100).
How competitive is the travel size dove body wash niche?: 6 brands and 51 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in travel size dove body wash?: Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for travel size dove body wash peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the travel size dove body wash niche?: Listings span $1.51–$46.25; the average listing price is $11.20 (sweet spot $15–$100). The average incumbent carries 7,352 reviews — the moat a new listing must climb.