Is travel size body wash men profitable to sell on Amazon United States?

The niche generates $189K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (48/100).

How competitive is the travel size body wash men niche?

11 brands and 47 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in travel size body wash men?

Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.4%.

When does demand for travel size body wash men peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the travel size body wash men niche?

Listings span $1.51–$16.23; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.

travel size body wash men

Skip it

Prices mostly outside the sweet spot ($1.51–$16.23) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+37.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,239.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$189K

$189K/yr · 170K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.53

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Price range

Bad$1.51–$16.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, travel size body wash men is a $189K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

travel size body wash men market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $213K–$256K; units × avg price
Conversion rate: 13.0%
Avg BSR: #322
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 3.7%
Avg brand age: 56 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

DOVE MEN + CARE30%
Old Spice26%
Cremo13%
Duke Cannon Supply Co.6%
Jack Black6%
Method5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top travel size body wash men search terms

travel body wash men28K/yr +32.3%10.3% conv.
mens travel body wash23K/yr +42.0%8.7% conv.
travel size body wash men27K/yr +21.1%8.8% conv.
travel size mens body wash14K/yr +34.7%9.7% conv.
mens body wash travel size14K/yr +35.0%9.0% conv.
travel shampoo and body wash8K/yr +142.9%5.1% conv.
mens travel size body wash12K/yr +17.8%7.4% conv.
travel size shampoo and body wash7K/yr +94.5%5.1% conv.
travel mens body wash7K/yr +37.6%11.8% conv.
travel size old spice body wash6K/yr +26.6%12.3% conv.

All search terms

Top travel size body wash men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old Spice Refreshing Body Wash for Men 3X Defense 24/7 Shower Fresh with Long Lasting Scent Travel Size Red Collection Swagger with Cedarwood Scent 3 fl oz

Old Spice$2.064.8★7,865 rev

Dove Men+Care Refreshing Extra Fresh with 24-Hour Nourishing Micromoisture Technology Body Wash for Men 3 oz

DOVE MEN + CARE$2.014.6★891 rev

Cremo Rich-Lathering Italian Bergamot Travel Size Body Wash Men Notes of Italian Bergamot Neroli Blossom and Fresh Vetiver 3 Fl Oz Travel Essentials

Cremo$3.484.6★145 rev

Duke Cannon Supply Co. THICK High Viscosity Travel Size Body Wash for Men - 3 fl oz - Midnight Swim - Sandalwood + Lavender Scent - Mineral-Enriched Cleansing Shower Gel

Duke Cannon Supply Co.$2.984.5★1,287 rev

Jack Black - Variety Kit Body & Hair Cleanser Collection Set for Men - Mens Body Wash Travel Size (4-Pack)

Jack Black$11.454.6★166 rev

Newest

by launch date

Duke Cannon Supply Co. THICK High Viscosity Travel Size Body Wash for Men - 3 fl oz - Midnight Swim - Sandalwood + Lavender Scent - Mineral-Enriched Cleansing Shower Gel

Duke Cannon Supply Co.$2.981,287 rev

6mo ago

Harrys Travel Size Mens Body Wash - Stone - (6 Pack) 3.4 fl oz - TSA Approved for Travel - Shower Gel for Men - No Parabens Sulfates or Dyes

Harry's$16.23142 rev

7mo ago

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.916,074 rev

7mo ago

Cremo Rich-Lathering Italian Bergamot Travel Size Body Wash Men Notes of Italian Bergamot Neroli Blossom and Fresh Vetiver 3 Fl Oz Travel Essentials

Cremo$3.48145 rev

8mo ago

Jack Black - Variety Kit Body & Hair Cleanser Collection Set for Men - Mens Body Wash Travel Size (4-Pack)

Jack Black$11.45166 rev

11mo ago

What buyers say about travel size body wash men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“Amazing Scent”

Size-Overall10%

“And are the perfect size”

Quality-Overall9%

“Good variety”

Lather6%

“Not a lot is required to lather”

Value For Money5%

“Fantastic price”

Soft Feel5%

“So soft”

Moist/Dry4%

“Great moisturizer”

Suitability Dry Skin2%

“Its great for dry skin”

Cleansing2%

“definitely cleans your skin it works great for me”

Advertised Vs Actual Product2%

“Does what it says it does”

What buyers complain about

Size-Overall18%

“But would not use the full size product”

Smell11%

“The scent is not good”

Value For Money11%

“Not worth the money”

Leak-Proof5%

“Leaked all over other items in box”

Lather3%

“It just slides right off before you can lather”

Advertised Vs Actual Product3%

“Not as described”

Adhesion/Stickiness3%

“it just seems like it doesnt rub in very well”

Allergies2%

“irritates the skin”

Moist/Dry2%

“the moisturizing effect could be better”

Quality-Overall2%

“Not up to par”

Top return reasons

Leak-Proof31%

Size-Overall22%

Smell20%

Advertised Vs Actual Product12%

Value For Money4%

Product Condition2%

Defective Material/Parts2%

Ease Of Cleaning1%

Moist/Dry1%

Adhesion/Stickiness1%

Common questions

Is travel size body wash men profitable to sell on Amazon United States?: The niche generates $189K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (48/100).
How competitive is the travel size body wash men niche?: 11 brands and 47 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in travel size body wash men?: Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.4%.
When does demand for travel size body wash men peak?: Demand peaks in Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the travel size body wash men niche?: Listings span $1.51–$16.23; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.