Is travel shaving cream profitable to sell on Amazon United States?

The niche generates $803K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the travel shaving cream niche?

13 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in travel shaving cream?

Top complaints mined from reviews: Smell, Lather, Thickness. The return rate is 0.1%.

When does demand for travel shaving cream peak?

Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the travel shaving cream niche?

Listings span $1.64–$24.00; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 6,539 reviews — the moat a new listing must climb.

travel shaving cream

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$803K

$803K/yr · 809K searches

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+32.7%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$1.64–$24.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.68

avg listing price — sweet spot $15–$100

Review moat

Bad6,538.58

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, travel shaving cream is a $803K/yr Amazon United States market (809K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

travel shaving cream market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $968K–$1.2M; units × avg price
Conversion rate: 10.3%
Avg BSR: #13
Page quality: 0%
Prime: 95%
Sponsored: 63%
Out of stock: 3.4%
Avg brand age: 89 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

100

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

30%

Gillette32%
eos9%
Edge8%
Barbasol8%
Tree Hut7%
Flamingo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top travel shaving cream search terms

travel shaving cream210K/yr +32.6%9.6% conv.
travel size shaving cream159K/yr +32.6%8.1% conv.
travel shave cream64K/yr +44.9%7.6% conv.
shaving cream travel size61K/yr +33.6%8.4% conv.
travel shaving cream men43K/yr +18.2%10.1% conv.
travel size shaving cream men39K/yr +22.8%10.0% conv.
travel size shave cream34K/yr +28.7%6.8% conv.
travel shave gel30K/yr +27.8%5.2% conv.
mini shaving cream21K/yr +47.1%6.5% conv.
travel size shaving gel22K/yr +25.9%4.7% conv.

All search terms

Top travel shaving cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Foamy Regular Shaving Foam 2 oz

Gillette$1.644.5★4,738 rev

Barbasol Shave Cream Sensitive Skin Travel size 2 oz (Pack of 3)

Barbasol$9.024.7★2,940 rev

eos Cashmere Skin Collection Shave Butter - Vanilla Cashmere Non-Foaming Moisturizing Shave Cream to Prevent Razor Burn 7 fl oz

eos$7.724.7★1,593 rev

Edge Shaving Gel for Men Sensitive Skin with Aloe (12 Pack) - Shave Gel For Men That Moisturizes Protects and Soothes To Help Reduce Skin Irritation

Edge$24.004.4★291 rev

Flamingo Travel Razor Kit for Women - Body & Pubic Razor - Mini Handle 2 Blade Refills 1 Travel Size Foaming Shave Gel & Vented Case - TSA Approved Essentials

Flamingo$14.554.7★405 rev

Newest

by launch date

Harrys Shaving Cream for Men with Aloe and Eucalyptus - (4 Pack) 2 oz - Conditions Skin and Softens Facial Hair - TSA Approved Travel Essentials - Safe for Sensitive Skin

Harry's$10.394,701 rev

2mo ago

Duke Cannon Supply Co. Big Softy Shave Cream for Men - 2 fl oz - Travel Size - Cooling Easy-Glide Shave Cream - Made with Aloe Vera & Menthol

Duke Cannon Supply Co.$5.5055 rev

5mo ago

Tree Hut Mini Tropic Glow Moisturizing Shave Oil Gel-to-Oil Formula Ultra Hydrating Barrier for a Close Smooth Shave for all Skin Types 2 Fl Oz

Tree Hut$5.1011,943 rev

8mo ago

Tree Hut Mini Vanilla Moisturizing Shave Oil Gel-to-Oil Formula Ultra Hydrating Barrier for a Close Smooth Shave for all Skin Types 2 Fl Oz

Tree Hut$4.9911,943 rev

8mo ago

Flamingo Travel Razor Kit for Women - Body & Pubic Razor - Mini Handle 2 Blade Refills 1 Travel Size Foaming Shave Gel & Vented Case - TSA Approved Essentials

Flamingo$14.55405 rev

9mo ago

What buyers say about travel shaving cream

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel17%

“Leaves skin soft”

Quality-Overall12%

“EXCELLENT QUALITY”

Smell11%

“Amazing scent”

Value For Money10%

“Excellent price”

Size-Overall7%

“just the right size”

Efficiency4%

“It works well”

Ease Of Use4%

“Goes on easy with my brush”

Allergies3%

“No irritation at all”

Moist/Dry3%

“Very moisturizing and sensitive skin friendly”

Suitability Combination Skin3%

“Excellent For the skin”

What buyers complain about

Smell10%

“Terrible chemical smell”

Lather6%

“Not a huge lather”

Thickness6%

“Too thick”

Value For Money6%

“Way overpriced”

Size-Overall6%

“small size”

Dispensing Mechanism5%

“Defective dispenser”

Allergies4%

“I did have a slight irritation”

Quality-Overall4%

“Bad quality it blocks the razor takes an enormous time”

Sensitivity-Overall3%

“My skin is extremely sensitive”

Ease Of Use3%

“hard to press”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product12%

Smell12%

Leak-Proof9%

Functionality-Overall8%

Lather6%

Texture/Consistency-Overall3%

Damage/Burn Hair3%

Ingredients-Overall3%

Defective Material/Parts2%

Common questions

Is travel shaving cream profitable to sell on Amazon United States?: The niche generates $803K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the travel shaving cream niche?: 13 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in travel shaving cream?: Top complaints mined from reviews: Smell, Lather, Thickness. The return rate is 0.1%.
When does demand for travel shaving cream peak?: Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the travel shaving cream niche?: Listings span $1.64–$24.00; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 6,539 reviews — the moat a new listing must climb.