Travel Mirror
MaybeShoppers spend $1.8M a year here. But the average product has 4,989 reviews to catch up to, so Travel Mirror is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $1.8M/yr2.2M searches / yr
- 90-day growth
- +21.5%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 27 sellers
Flapen Score
Travel Mirror against its category
The dotted line is the Beauty & Personal Care average. Past it, Travel Mirror is stronger. Inside it, weaker.
Market
The Travel Mirror market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Mirror 2.2M times last year and spent an estimated $1.8M. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +21.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $1.8Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- travel mirror550K searches a year
02 · Price
A sale here is worth $14.86.
Listings sell for $14.86 on average, from $4.09 to $32.15. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $14.86 that is $59K to $74K a year per listing.
- Average price
- $14.86under the $15 to $100 sweet spot
- Price range
- $4.09–$32.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $59K–$74K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #26 within Mirrors. It carries 4,989 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #26in Mirrors
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,989per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Travel Mirror products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FUNTOUCH Rechargeable Travel Makeup Mirror with 72 Led Lights Portable Lighted Beauty Mirror 3 Color Lighting Dimmable Touch Screen Tabletop LED Folding Cosmetic Vanity Mirror
- Price
- $16.82
- Rating
- 4.4/5
- Reviews
- 18,562
- Age
- 6y ago

TREASO Travel Makeup Mirror Portable Rechargeable Mirror with Lights
- Price
- $9.26
- Rating
- 4.5/5
- Reviews
- 870
- Age
- 1y ago

LitBear Travel Makeup Mirror with Lights Rechargeable Double-Sided 10X/1X Magnifying Mirror Portable Lighted Beauty Mirror 3 Color Lighting Dimmable Touch Screen Tabletop Handhold Hanging (White)
- Price
- $24.63
- Rating
- 4.6/5
- Reviews
- 2,716
- Age
- 2y ago

YEKKOPT Travel Makeup Mirror with Lights Portable Small Beauty LED Vanity Mirror with Lights 1200mAh Battery Dimmable Touch Screen Tabletop Folding Compact Mirror Women Gift
- Price
- $11.11
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 2y ago

GOMIPURU Travel Mirror with Light Compact Mirrors 1x/30x Magnifying Mirror with 3 Color Lights and Adjustable Brightness 4.5x3.9 inch Small Compact Hangable Hand Pocket Mirrors Comes with Tweezer
- Price
- $15.66
- Rating
- 4.2/5
- Reviews
- 1,367
- Age
- 1y ago
Trending
90-day click momentum
SisKokoro Compact Mirror Rechargeable 30X Magnifying Mirror with 3 Lighting Modes & Dimmable Brightness Portable Travel Makeup Mirror with Light Essentials for Travel Pocket Purse Pink
- Price
- $11.09
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 8mo ago

eeuuty Travel Makeup Mirror with Lights (Gen 3) - 20X/1X Dual Sided Magnifying Mirror with Digital Power Display - Rechargeable 3 Color Dimmable CRI 95+ - Portable Folding Mirror for Desk & Travel
- Price
- $31.51
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 7mo ago

NEZZOE Travel Mirror with LED Light Rechargeable Portable Lighted Makeup Mirror 3 Lighting Modes Dimmable Touch Control Foldable Compact Vanity Mirror for Travel Tabletop 7x5 Inch
- Price
- $13.84
- Rating
- 4.5/5
- Reviews
- 511
- Age
- 1y ago

B Beauty Planet 30X Magnifying Mirror Hand Mirror with Handle Double Sided Hand Mirror with 30X/1X Magnification Travel Essential Portable Foldable Makeup Mirror for Precision Makeup Black
- Price
- $7.78
- Rating
- 4.5/5
- Reviews
- 3,770
- Age
- 2y ago

YEKKOPT Travel Makeup Mirror with Lights Portable Small Beauty LED Vanity Mirror with Lights 1200mAh Battery Dimmable Touch Screen Tabletop Folding Compact Mirror Women Gift
- Price
- $11.11
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 2y ago
Newest
by launch date
eeuuty Travel Makeup Mirror with Lights (Gen 3) - 20X/1X Dual Sided Magnifying Mirror with Digital Power Display - Rechargeable 3 Color Dimmable CRI 95+ - Portable Folding Mirror for Desk & Travel
- Price
- $31.51
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 7mo ago

SisKokoro Compact Mirror Rechargeable 30X Magnifying Mirror with 3 Lighting Modes & Dimmable Brightness Portable Travel Makeup Mirror with Light Essentials for Travel Pocket Purse Pink
- Price
- $11.09
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 8mo ago

GOMIPURU Magnifying Travel Mirror with Light 30X/1X Double-Sided Magnifying Mirror with 3 Color Lights Brightness Adjustable Foldable Handheld Makeup Mirrors Portable for Travel and Desktop White
- Price
- $24.52
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 12mo ago

OMIRO Desk Makeup Mirror 8 x 5 inches Table Mirror with Foldable Stand and Hanging Hole for Shaving and Travelling White
- Price
- $8.22
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 1y ago

Kintion 2025 Pocket Mirror Rechargeable Dimmable 3 Color Lighting 1X/3X LED Compact Travel Makeup Mirror for Purse Portable Folding Handheld Small Lighted Mirror for Women Gift Black
- Price
- $8.93
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
27
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
55%
Top 20: 90%
Open market
34%
- FUNTOUCH30%
- TREASO14%
- GOMIPURU6%
- LitBear6%
- YEKKOPT5%
- Kakuje5%
Demand
Travel Mirror search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Travel Mirror search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel mirror550K/yr
- travel makeup mirror336K/yr
- travel mirror with light277K/yr
- portable mirror150K/yr
- travel magnifying mirror118K/yr
- travel mirror with magnification80K/yr
- travel magnifying mirror with light74K/yr
- foldable mirror61K/yr
- travel lighted makeup mirror66K/yr
- portable makeup mirror61K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Mirror
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its too small
Too short
Too big for me
Broke within a week
Breaks Easily
Broke easily
Not charging
NOT CHARGEABLE
Does not charge
Not as bright as I thought it would be
Not very bright
Too bright
The magnification is blurry
Magnification is not as good as some
Does not magnify-
Love
It fits easy in her bag
Easily fits in the palm of your hand and
Love the fit
good lighting
super bright
very bright
the quality is solid
Great quality, love the lighting
Excellent product
Great magnifying mirror
Great magnification
Great magnification
Ease of use
Easy to handle
Easy to fold
Return
2.9% Return rate 51% Fixable by listing
Its too small
Too short
Too big for me
The magnification is blurry
Magnification is not as good as some
Does not magnify-
Not as bright as I thought it would be
Not very bright
Too bright
Picture is misleading
False advertising
Listing is misleading
doesnt work properly
wont turn on
Did Not Work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Mirror questions
Answered from the same tracked data.









