Travel Makeup Brushes
MaybeReturns run at only 1.8% of orders. But the average product has 6,733 reviews to catch up to, so Travel Makeup Brushes is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $118K/yr345K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 38%top-5 click share · 32 brands · 175 sellers
Flapen Score
Travel Makeup Brushes against its category
The dotted line is the Beauty & Personal Care average. Past it, Travel Makeup Brushes is stronger. Inside it, weaker.
Market
The Travel Makeup Brushes market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Makeup Brushes 345K times last year and spent an estimated $118K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $118Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- mini makeup brushes101K searches a year
02 · Price
A sale here is worth $12.13.
Listings sell for $12.13 on average, from $4.08 to $27.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.13 that is $1K to $3K a year per listing.
- Average price
- $12.13under the $15 to $100 sweet spot
- Price range
- $4.08–$27.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #230 within Makeup Brushes & Tools. It carries 6,733 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #230in Makeup Brushes & Tools
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 6,733per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Travel Makeup Brushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
10 Pcs Mini Travel Makeup Brush Set With Pouch Pink Portable Travel Makeup Brushes Professional Cosmetic Brush Travel-Essentials kits for Women Girls Brushes Blush Powder Eye Shadow
- Price
- $7.75
- Rating
- 4.2/5
- Reviews
- 272
- Age
- 1y ago
Portable 10Pcs Mini Makeup Brush Set with Travel Pouch Small Cosmetic Brushes Kit for Foundation Blush Eyeshadow Powder Contour
- Price
- $6.93
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 8mo ago
Real Techniques 11 Piece Travel Fantasy Mini Brush Set Travel Size Makeup Brushes For Foundation Eyeshadow Powder Blush Contour & Concealer Makeup Bag Included Gift Set Cruelty-Free
- Price
- $19.21
- Rating
- 4.5/5
- Reviews
- 6,083
- Age
- 4y ago
Easy-taken Travel Makeup Brush Set COSHINE 5pcs Mini Complete Function Cosmetic Brushes Kit (5pcs with mirror)
- Price
- $5.66
- Rating
- 4.2/5
- Reviews
- 2,369
- Age
- 4y ago
Real Techniques New Nudes On The Glow Mini Brush Kit 6 Piece Set With Compact Mirror Travel Makeup Brush Set for Contour Concealer Blush & Eyeshadow Cruelty-Free
- Price
- $15.97
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7mo ago
Trending
90-day click momentumReal Techniques New Nudes On The Glow Mini Brush Kit 6 Piece Set With Compact Mirror Travel Makeup Brush Set for Contour Concealer Blush & Eyeshadow Cruelty-Free
- Price
- $15.97
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7mo ago
10 Pcs Travel Makeup Brush Set Portable Small Eyeshadow Eye Foundation Brush Shadow Contour Blush Mini Makeup Brushes Travel Size With Pack
- Price
- $5.39
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
ENERGY Kabuki Brush Retractable - Makeup Kabuki Foundation Brush Travel for Liquid Blush Loose Powder & Cream Bronzer Blending Buffing Cruelty-Free Face Makeup Brushes with Cover Mini (Black)
- Price
- $6.57
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 1y ago
Portable 10Pcs Mini Makeup Brush Set with Travel Pouch Small Cosmetic Brushes Kit for Foundation Blush Eyeshadow Powder Contour
- Price
- $6.93
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 8mo ago
Makeup Brush Kabuki Face Brushes Retractable Travel Blush Kabuki Brush Portable Flawless for Foundation Powder Blush Bronzer Buffing Liquid Cream Cruelty Free with Cover(Brown)
- Price
- $8.49
- Rating
- 4.5/5
- Reviews
- 4,816
- Age
- 2y ago
Newest
by launch dateReal Techniques New Nudes On The Glow Mini Brush Kit 6 Piece Set With Compact Mirror Travel Makeup Brush Set for Contour Concealer Blush & Eyeshadow Cruelty-Free
- Price
- $15.97
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7mo ago
Portable 10Pcs Mini Makeup Brush Set with Travel Pouch Small Cosmetic Brushes Kit for Foundation Blush Eyeshadow Powder Contour
- Price
- $6.93
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 8mo ago
Real Techniques Vivid Escape Glow-To-Go Travel Makeup Brush 6 Piece Set Mini Size Makeup Brushes for Eyeshadow Concealer Contour & Blush Includes Mirror Cosmetic Case Cruelty-Free & Vegan
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 1y ago
ENERGY Kabuki Brush Retractable - Makeup Kabuki Foundation Brush Travel for Liquid Blush Loose Powder & Cream Bronzer Blending Buffing Cruelty-Free Face Makeup Brushes with Cover Mini (Black)
- Price
- $6.57
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 1y ago
Portable 10Pcs Mini Travel Makeup Brush Set with Pouch Full Face Soft Synthetic Bristles for Foundation Eyeshadow Blush Contour Compact Cosmetic Brushes Essentials for Women Girls On The Go
- Price
- $7.34
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
175
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
38%
Top 20: 73%
Open market
35%
- Real Techniques24%
- Generic11%
- EupHHonycs9%
- COSHINE9%
- BS-MALL9%
- JILIER3%
Demand
Travel Makeup Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Travel Makeup Brushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini makeup brushes101K/yr
- travel makeup brush47K/yr
- mini makeup brush19K/yr
- mini makeup brush set24K/yr
- mini travel makeup brush set20K/yr
- real techniques travel brush set15K/yr
- morphe travel brush set12K/yr
- travel brushes12K/yr
- makeup brush travel11K/yr
- mini brush set14K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Makeup Brushes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful Quality
Very cheap & flimsy quality
Cheap quality
Broke Right Away
do not last
Broke after one use
Smaller than expected
they're short
small length
a little pricey
Waste of money
Expensive
They are very rough
Hard to use
It is too stiff
Love
Wow great makeup brush
Good brush
Good Quality Brushes
Affordable quality here
Decent quality
Great variety for the price
It's very soft
Material is soft
Very smooth and soft
reasonably priced
Excellent value
Good deal
Easy to handle
Ease to use
Easy to blend
Return
1.8% Return rate 44% Fixable by listing
Smaller than expected
they're short
small length
Awful Quality
Very cheap & flimsy quality
Cheap quality
ends up opening the brush all the way up which I found annoying
not this brush
The brushes are not good quality
It doesn't work well
It barely picks up any product
not working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Makeup Brushes questions
Answered from the same tracked data.