travel makeup brush holder
Skip itHigh returns (5.6%) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$3.84–$37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Review moat
Okay2,131.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 744K searches
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, travel makeup brush holder is a $174K/yr Amazon United States market (744K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
travel makeup brush holder market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $180K–$241K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #481
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.9%
- Avg brand age
- 31 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
25
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
55%
Top 20: 93%
Open market
34%
- AGIKET25%
- Soimeat12%
- Narwey9%
- OCHEAL9%
- FERYES6%
- JDZJUCHU5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top travel makeup brush holder search terms
- makeup brush case139K/yr
- makeup brush travel case101K/yr
- makeup brush holder travel90K/yr
- travel makeup brush holder63K/yr
- silicone makeup brush holder58K/yr
- makeup brush pouch50K/yr
- travel makeup brush case27K/yr
- makeup brush travel holder27K/yr
- brush case28K/yr
- travel brush holder15K/yr
Top travel makeup brush holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AGIKET Silicone Makeup Brush Holder Travel Cosmetic BagSoft Portable Cosmetic Face Brushes Holder with Upgrade Anti-Fall Out Magnetic Closure Large Travel Makeup Brush Case - Walnut
AGIKET$12.034.7★1,806 rev
Narwey Makeup Brush Holder Travel Brushes Case Bag Cup Storage Dustproof for Women (Black)
Narwey$9.784.6★3,492 rev
Soimeat Clear Travel Makeup Brush Holder Leather Makeup Brush Toiletry Bag Portable Cosmetic Brush Case Transparent Waterproof Makeup Brush Storage Bag Black
Soimeat$7.954.7★585 rev
OCHEAL Makeup Brush Holder Makeup Brush Organizer Travel Makeup Brushes Bag Cosmetic Bags Pouch for Women Cosmetic Brushes Makeup Artist -Brushes Not included
OCHEAL$8.094.6★1,748 rev
Travel Makeup Brush Holder Make Up Organizer Bag Case Cosmetic pouch Toiletry Organizer Silicon Small Makeup Brush Purse (Walnut)
JDZJUCHU$9.394.6★1,837 rev
Newest
by launch date
APT 1101 Makeup Brush Holder Travel Cosmetic Bag with Suction Base Portable Cosmetic Organizer for Travel & Home Organizer for Brushes Beauty Tools & Accessories (Oatmeal)
APT 1101$19.0147 rev
Silicone Makeup Brush holder Half-open Snap Design Anti-fall Out(Beige
OsiKin$3.8419 rev
RSRSLEII Portable Makeup Brush Holder Waterproof PU Leather Travel Makeup Brush Case Bag Cup Brush Storage Dustproof Bag (01Light Pink)
RSRSLEII$12.5756 rev
YQQYG Makeup Brush Bag Clear Makeup Bag Travel Makeup Brush Holder Toiletry Bag with Zipper Makeup Bag Purse Organizer for Women
YQQYG$6.8359 rev
Psyqtsuary Small Clear Makeup Bag PU Leather Travel Makeup Brush Case Portable Transparent Waterproof Cosmetic Organizer Pouch with Zipper for Women Home Travel Office Cosmetic Storage (Beige)
Psyqtsuary$8.75354 rev
Trending
90-day click momentumSilicone Makeup Brush holder Half-open Snap Design Anti-fall Out(Beige
OsiKin$3.844.7★
BSJIASHIWEI 2-in-1 Silicone Makeup Brush Holder Travel Case Khaki
BSJIASHIWEI$14.264.4★
KUSSHI Washable Travel Snap in Brush Organizer
KUSSHI$37.154.4★
Travel Makeup Brush Holder Make Up Organizer Bag Case Cosmetic pouch Toiletry Organizer Silicon Small Makeup Brush Purse (Walnut)
JDZJUCHU$9.394.6★
RSRSLEII Portable Makeup Brush Holder Waterproof PU Leather Travel Makeup Brush Case Bag Cup Brush Storage Dustproof Bag (01Light Pink)
RSRSLEII$12.574.3★
What buyers say about travel makeup brush holder
What buyers praise and complain about, mined from review topics.What buyers love
“they fit perfectly”
“The value is fair for the quality”
“keep clean”
“easy to store”
“Very convenient”
“Its just what I needed”
“Very durable”
“Its perfect for travel or everyday use”
“worth the money”
“It helps you keep everything organized”
What buyers complain about
“very small for brushes in my opinion”
“the quality is very cheap”
“Product didn't do much to my worst face”
“Doesnt hold as much as shown in pictures”
“The zipper is rough”
“This arrived open, used, and covered in someone else's long dark hair”
“Chemical smell is so strong”
“Difficult to close when filled”
“Not worth the money”
“also bulky and the faux leather doesnt fare well when it gets crushed into a packed suitcase”
Top return reasons
Common questions
- Is travel makeup brush holder profitable to sell on Amazon United States?
- The niche generates $174K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the travel makeup brush holder niche?
- 21 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in travel makeup brush holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 5.6% — above our launch gate.
- When does demand for travel makeup brush holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the travel makeup brush holder niche?
- Listings span $3.84–$37.15; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 2,132 reviews — the moat a new listing must climb.