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Travel Hot Rollers

Fail

The top 5 brands take 100% of clicks, so Travel Hot Rollers is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$5.7M/yr3.3M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
66%top-5 click share · 5 brands · 25 sellers

Flapen Score

Travel Hot Rollers against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Hot Rollers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Hot Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Hot Rollers 3.3M times last year and spent an estimated $5.7M. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
3.3%
Market size, estimated
$5.7Ma year
Peak month
December1.7× the quietest month
Top search term
hot rollers1.3M searches a year

02 · Price

A sale here is worth $51.67.

Listings sell for $51.67 on average, from $17.95 to $128.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $51.67 that is $310K to $413K a year per listing.

Average price
$51.67inside the $15 to $100 sweet spot
Price range
$17.95–$128.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$310K–$413K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Hair Rollers. It carries 8,536 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Hair Rollers
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
8,536per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Travel Hot Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 243%
  • Brand 39%
  • Brand 43%
  • Brand 51%

Demand

Travel Hot Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Travel Hot Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot rollers1.3M/yr
  • hot rollers for long hair472K/yr
  • hot rollers for medium hair best seller237K/yr
  • conair hot rollers126K/yr
  • hot curlers172K/yr
  • hot rollers for short hair162K/yr
  • heated rollers93K/yr
  • large hot rollers77K/yr
  • jumbo hot rollers64K/yr
  • electric curlers63K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Hot Rollers

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Heating”
21%of negative reviews mention “Heating”
10.3%of orders come back
“Did not heat”
A buyer, on “Heating”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Travel Hot Rollers questions

Answered from the same tracked data.